Michael Foods, Inc.

Associate Brand Manager

Michael Foods, Inc.$80K — $113K *
Food & Beverages
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree required, preferably in Marketing, Finance, or Business.
  • 2+ years of experience in marketing or brand management.
  • Consumer Packaged Goods (CPG) experience preferred.
  • Experience with Nielsen or IRI data is a strong plus.
  • Advanced proficiency in Microsoft Excel and PowerPoint.
  • Strong analytical, problem-solving, and financial skills.
  • Excellent communication and presentation abilities.

Responsibilities

  • Serve as a steward of assigned brands, focusing on the 4Ps: product, price, place, and promotion.
  • Develop understanding of consumer trends, competitors, and category dynamics to drive brand growth.
  • Own forecasting and performance monitoring, identifying key business drivers.
  • Analyze brand performance to recommend actions for improvement.
  • Collaborate with various teams to address knowledge gaps and develop annual operating plans.
  • Lead cross-functional projects such as innovation launches and packaging updates.
  • Utilize consumer research and data for developing data-driven business recommendations.

Benefits

  • Opportunity to work on leading brands and collaborate with talented teams.
  • Culture of ownership, innovation, and continuous learning.
  • Empowerment to grow careers while impacting household brands.
Full Job Description
Location Description

Post Consumer Brands corporate headquarters in Lakeville, Minnesota, is about 20 miles south of Minneapolis and St. Paul, Lakeville has all the benefits of smaller town living with access to everything a large metropolitan area has to offer. Join more than 400 team members collaborating on the two-building campus to help put breakfast on the tables of millions of consumers in North America.

Responsibilities

Associate Brand Manager

Location: Lakeville, MN (Hybrid - 3 days/week in office: Tuesday-Thursday)

About the Role

Post Consumer Brands is seeking an analytical, consumer-focused, and results-driven Associate Brand Manager to help drive growth across some of the most iconic and beloved cereal brands in the world. This role is ideal for a marketing professional who combines strong business acumen with a passion for understanding consumers, leveraging data, and bringing innovative ideas to market.

As an Associate Brand Manager, you will play a critical role in shaping brand strategy, leading high-impact initiatives, and partnering cross-functionally to deliver sustainable business growth. You will operate with a general manager mindset-balancing strategic thinking, analytical rigor, and executional excellence.

What You'll Do

Brand & Business Leadership
  • Serve as a steward of your assigned brands, partnering closely with the Brand Manager to execute the 4Ps: product, price, place, and promotion.
  • Develop a deep understanding of consumers, competitors, category dynamics, and marketplace trends to drive demand and brand growth.
  • Own business forecasting and performance monitoring, identifying key drivers across consumption, shipments, pricing, and competitive activity.
  • Analyze brand and category performance to uncover opportunities and recommend actions that improve business results.
  • Identify consumer and business knowledge gaps and collaborate with Sales, Operations, R&D, and Consumer Insights teams to address them.
  • Translate brand strategy into actionable annual operating plans and growth initiatives.
  • Support the development of annual and multi-year brand strategies through consumer insights, syndicated data, and competitive intelligence.

Marketing & Commercial Execution
  • Lead major cross-functional projects including innovation launches, product renovations, packaging updates, cost-savings initiatives, and other growth-driving programs.
  • Partner with Commercial Strategy, Category Development, Field Sales, and customer teams to execute brand plans across key retail accounts.
  • Collaborate with Marketing Communications teams to ensure effective development and execution of demand-generation campaigns.
  • Support successful brand activation and marketplace execution across channels.

Insights & Analytics
  • Leverage consumer research, Nielsen/IRI or other syndicated data sources, KPI reporting, and financial modeling to develop data-driven recommendations.
  • Monitor business performance and identify trends, risks, and opportunities to optimize results.
  • Build compelling business cases supported by consumer, financial, and marketplace insights.

Leadership & Influence
  • Lead through influence by effectively partnering with cross-functional teams including R&D, Consumer Insights, Sales, Finance, Supply Chain, and Operations.
  • Drive alignment, accountability, and execution through strong project management and communication skills.
  • Present recommendations and insights clearly and persuasively to stakeholders and leadership teams.

Qualifications

What We're Looking For

We are seeking ambitious leaders who are intellectually curious, highly analytical, and energized by working collaboratively to bring brands and ideas to life.

Education
  • Bachelor's degree required (Marketing, Finance, Business, or related field preferred)
  • MBA is a plus

Experience & Skills
  • 2+ years of experience in marketing, brand management, or a related business function
  • Consumer Packaged Goods (CPG) experience preferred
  • Experience analyzing Nielsen, IRI/Circana, or other syndicated point-of-sale data strongly preferred
  • Advanced proficiency in Microsoft Excel and PowerPoint
  • Strong analytical, problem-solving, and financial acumen
  • Excellent communication, presentation, and storytelling abilities
  • Demonstrated ability to influence cross-functional teams and manage multiple priorities
  • Proven track record of turning insights into actionable business recommendations

Why Join Post Consumer Brands?

At Post Consumer Brands, you'll have the opportunity to work on category-leading brands, collaborate with talented teams across the organization, and make a direct impact on business performance. We foster a culture of ownership, innovation, and continuous learning where employees are empowered to grow their careers while shaping the future of beloved household brands.

Ready to help grow some of the world's most trusted cereal brands? Apply today.

The pay range for this position is $80,944 - $113,322 per year.

About Michael Foods, Inc.

Michael Foods is a leading producer and distributor of value-added food products. The company's products include egg products, refrigerated potato products, and cheese and dairy products. Michael Foods' egg products are used in a variety of food products, including baked goods, soups, sauces, and prepared meals. The company's potato products are used in a variety of food products, including mashed potatoes, hash browns, and potato pancakes. Michael Foods was founded in 1905 and is headquartered in Minnetonka, Minnesota.
Learn more about Michael Foods, Inc.
Size
3,000 employees
Industry
Founded
1908

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