Abbott

Associate Brand Manager, HCP Marketing

Abbott • $100K — $200K *
Alameda, CA 94501In-Person
Pharmaceuticals & Biotech
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree required; MBA preferred or equivalent marketing/sales experience.
  • 3+ years of experience in marketing with a focus on healthcare professionals (HCP).
  • Experience developing sales tools and marketing strategies.
  • Strong presentation and communication skills.
  • Ability to analyze market conditions critically.

Responsibilities

  • Assist HCP Marketing Team in achieving product line sales and margin goals.
  • Develop sales tools and promotional materials to enhance sales performance.
  • Collaborate with internal/external teams to execute marketing tactics effectively.
  • Engage in creating product information and presentations for the sales force.
  • Evaluate channel efforts to enhance patient adoption and ROI.
  • Manage budget while ensuring all project timelines and milestones are met.

Benefits

  • Comprehensive health and wellness benefits for employees and families.
  • Opportunities for professional growth and career development.
  • Supportive work environment focused on innovation in diabetes care.
  • Flexible working conditions, including potential remote work.
  • Travel opportunities for field engagement and professional networking.
Full Job Description
JOB DESCRIPTION:
The Opportunity

This position works out of our Alameda, CA location in the Diabetes Care division where we are focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology.   

As the Associate Product Manager, HCP you will be responsible for implementing and maintaining the effectiveness of HCP Marketing system.

What You’ll Work On

  • Working with the HCP Marketing Team, assist in achieving US Product line sales and margin by helping drive execution of sales and marketing plan, tracking actuals vs. target and other key metrics such as closes, any losses, and growth within accounts, and adjusting tactics as needed to achieve targets.

  • Assist in developing sales tools and programs (CRM, website, printed field sales collateral, etc), training materials, and field sales and customer communications to support and deliver sales performance. Support Field efforts to participate in and conduct local channel meetings that drive customer adoption. Help develop sales educational/promotional pieces as appropriate: Initiate/manage/ implement publications/ competitive comparisons to support business strategy as appropriate.

  • Work with a broad array or internal and external groups to assure that marketing tactics are executed. Help develop product information and key initiative presentations for use with sales force and key customers. Participate in development of HCP strategy and tactics. Collaborate with others on the development of strategic projects.

  • Works closely with HCP Marketing team to develop, execute, and assess product marketing programs/tactics to respond to Customer and marketplace needs. Collaborate with the Sales, Sales Training & Ops, CRM & Analytics teams on creative optimization across channels.

  • Assist in evaluation of channel efforts and/or customer investments to drive patient adoption and positive return on investment.

  • Manage budget and timelines, ensuring all milestones are met.

Required Qualifications

Bachelors Degree required. MBA preferred or at least three years previous marketing/sales experience.

HCP Marketing experience required

Preferred Qualifications

Strong presentation and communication skills.

Critical thinking and analysis of market conditions and opportunities.

Apply Now

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: https://abbottbenefits.com/

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life.

     

The base pay for this position is

$100,000.00 – $200,000.00

In specific locations, the pay range may vary from the range posted.

     

JOB FAMILY:Product Management

     

DIVISION:ADC Diabetes Care

        

LOCATION:United States > Alameda : Plaza 6 Building

     

ADDITIONAL LOCATIONS:

     

WORK SHIFT:Standard

     

TRAVEL:Yes, 15 % of the Time

     

MEDICAL SURVEILLANCE:No

     

SIGNIFICANT WORK ACTIVITIES:Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)

     

About Abbott

Abbott Careers

Joining Abbott means becoming part of a globally diverse team dedicated to making a lasting impact on human health. As a leader in healthcare innovation, Abbott provides a dynamic workplace where careers flourish through growth, leadership, and diversity training.

Opportunities at Abbott

Explore a world of opportunities with our team. Whether you're seeking job opportunities in engineering, marketing, research, or healthcare, Abbott offers a variety of positions that allow professionals to grow their careers. Our commitment to diversity and innovation is evident in every aspect of our work, fostering an inclusive culture that values each team member's contribution.

Work You'll Do

At Abbott, every role contributes to our mission of helping people live fuller lives through better health. From groundbreaking research in medical devices to advancements in pharmaceuticals, our team is at the forefront of healthcare innovation. By joining Abbott, you are not just accepting a job; you are embarking on a path of professional and personal growth.

Internship Programs

Kickstart your career with an Abbott internship. Our programs provide invaluable industry experience and a chance to develop essential skills in a real-world setting. Interns at Abbott work on projects that matter, gaining the experience and knowledge necessary to succeed in their future careers.

Professional Development

Abbott is dedicated to the continuous professional development of its employees. With access to cutting-edge technology, leadership programs, and diversity training, our team members are equipped to lead and innovate within the healthcare industry. We support your career journey with robust training programs, mentorship, and opportunities for networking and professional growth.

Benefits and Culture

Our employees enjoy comprehensive benefits designed to support their life and well-being. From health insurance to retirement plans, we ensure our team has everything they need to thrive. Abbott's culture is built on a foundation of respect and integrity, united by a shared commitment to improving health outcomes.

Join Our Team

Discover the impact you can make with a career at Abbott. We are hiring individuals who are passionate, curious, and driven to lead. Search open positions that match your skills and interests on our Jobs page. Prepare your resume, sharpen your interview skills, and get ready to join a team that's at the cutting edge of healthcare solutions.

Stay Connected

Keep up to date with career tips, industry insights, and company news—all from the people who work here. Subscribe to our Careers Blog and personalize your subscription to receive job alerts and insider tips tailored to your preferences.

Explore Abbott

With a commitment to improving life through innovation, leadership, and diversity, Abbott is a place where you can fulfill your potential. See what exciting and rewarding opportunities await at Abbott by exploring our career opportunities today.

SEARCH ABBOTT JOBS

Join us in our mission to make the world a healthier place through innovation, leadership, and diversity. Your journey to a fulfilling career at Abbott starts here.
Learn more about Abbott
Size
113,000 employees
Market Cap
$189 billion
Industry
Healthcare
Net Income
$4.4 billion
Founded
1944
5 Year Trend
+15.6%
Revenue
$34.6 billion
NASDAQ
ABT
* Ladders Estimates

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