The Honest Company

Associate Brand Manager-Flushable Wipes

The Honest Company$71K — $98K *
Vista, CA 92084In-Person
Retail & Consumer Goods
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree
  • 2 years of experience in Brand Management, Marketing, Consumer Insights, Category Management, or CPG
  • Strong analytical skills with experience in data analysis
  • Experience supporting product launches and marketing campaigns
  • Strong project management skills
  • Excellent communication skills
  • Experience collaborating with cross-functional teams

Responsibilities

  • Analyze business performance and category trends to identify growth opportunities
  • Support the development and execution of the annual business plan
  • Lead workstreams for innovation and new product launches
  • Collaborate with Sales on retailer presentations and execution
  • Monitor business performance and recommend action plans
  • Analyze financial results and key metrics for monthly reviews
  • Coordinate project timelines across various departments

Benefits

  • Comprehensive Health & Wellness plans
  • 401k with Company Match
  • Monthly fitness reimbursement and onsite gym options
  • Generous and flexible vacation policy
  • Generous maternity and paternity leave
  • Employee equity and ownership
  • Education reimbursement for professional development
  • Pet insurance for furry family members
Full Job Description
The Role

The Honest Company is seeking an Associate Brand Manager to join our Adult Operating Unit and support one of our fastest-growing and strategic businesses-Flushable Wipes. You will develop your brand management skills by partnering with cross-functional teams across Sales, Consumer Insights, Innovation, R&D, Supply Chain, Finance, Creative, and eCommerce to bring category growth strategies, product innovation, and integrated marketing campaigns to life.

As a key member of the Flushable Wipes team, you will help manage day-to-day business performance while supporting the development and execution of long-term growth strategies. This role offers broad exposure across the business-from innovation and commercialization to retailer execution, demand planning, portfolio management, and business analytics-providing an exceptional opportunity to grow your marketing and general management capabilities.
What You'll Do
  • Analyze business performance, category trends, competitive activity, and consumer insights to identify opportunities and develop actionable recommendations that drive growth.
  • Support development and execution of the Flushable Wipes annual business plan, including growth initiatives, innovation, portfolio optimization, and integrated marketing programs.
  • Lead key workstreams for innovation and new product launches, partnering cross-functionally from concept through commercialization to ensure flawless execution.
  • Partner with Sales, Category Management, and Shopper Marketing to support compelling retailer sell-in stories, customer presentations, and best-in-class retail execution.
  • Monitor business performance across retail and eCommerce channels, identify drivers of velocity, and recommend action plans to improve distribution, productivity, and household penetration.
  • Support monthly business reviews by analyzing financial results, market performance, and key business metrics to identify opportunities, risks, and recommended actions.
  • Partner with Supply Chain, Sales Planning, and Finance to support demand forecasting and monthly S&OP processes, ensuring forecasts reflect innovation timing, promotional plans, retail distribution changes, and business performance.
  • Coordinate cross-functional project timelines across Innovation, Packaging, Regulatory, Creative, Digital, and Supply Chain to ensure on-time delivery of key initiatives.
  • Support development of packaging updates, product positioning, claims, and consumer communications that strengthen Honest's differentiated positioning.
  • Contribute to development of consumer insights, competitive analyses, and category learning to inform future innovation and business strategy.
  • Manage day-to-day business operations with exceptional organization, attention to detail, and follow-through while proactively identifying opportunities to improve processes and execution.
You'll Love This Job If You're
  • Analytical and curious. You enjoy digging into data to understand what's driving business performance and translating insights into recommendations.
  • Highly organized. You thrive managing multiple priorities and keeping cross-functional projects moving forward.
  • A collaborative partner. You build strong relationships across functions and enjoy working with diverse teams to solve problems.
  • Consumer obsessed. You're energized by understanding consumer behavior, identifying unmet needs, and bringing innovative products to market.
  • Solution-oriented with a bias for action. You proactively identify issues, propose thoughtful solutions, and follow through to execution.
  • Adaptable and eager to learn. You embrace new challenges and are excited to build your brand management and general management capabilities.
What You'll Need
  • Bachelor's degree
  • 2 years of experience in Brand Management, Marketing, Consumer Insights, Category Management, or another commercial function within a CPG company.
  • Strong analytical skills with experience using business performance, consumer, and syndicated data to develop recommendations.
  • Experience supporting product launches, integrated marketing campaigns, or commercialization initiatives.
  • Strong project management skills with the ability to manage multiple priorities and deadlines.
  • Excellent communication skills with the ability to synthesize information and influence cross-functional partners.
  • Experience collaborating with Sales, Supply Chain, Finance, R&D, or other cross-functional teams.
  • Proficiency with Microsoft Excel and PowerPoint.

Compensation

The pay range for this role is $71,000 - $98,500. Actual compensation is based on many factors including but not limited to depth of experience, skill level, ability, knowledge, education, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.

The total rewards package for this position may also include base, annual incentive plan, benefits, retirement plan, equity, and Employee Stock Purchase Plan.
Benefits & Perks

At Honest, we're all about investing in our people. We're dedicated to providing a benefits package that supports your well-being, growth, and balance. Check out our benefits and perks we offer to help you thrive both in and out of the office:
  • Comprehensive Health & Wellness : We've got you covered with top-tier health, dental, and vision plans to keep you and your family feeling great.
  • 401k with Company Match : Your future matters to us. We match your 401k contributions to help you secure a strong financial future.
  • Wellness & Fitness : Stay healthy with a monthly fitness reimbursement and, for those in our Playa Vista office, an onsite gym to keep you active and energized.
  • Work-Life Balance : We value your time. We provide a generousand flexible vacation policy to relax, recharge, and spend time on what matters most.
  • Family-Friendly Leave : Growing your family? We offer generous maternity and paternity leave to support you during this exciting journey.
  • Ownership & Equity : Ownership isn't just a mindset here-it's real. Every full time employee is granted equity, giving you a direct stake in our future. When we win, you win.
  • Education Reimbursement : We're committed to your growth-whether it's for professional development or a new passion, we offer education reimbursement to help you learn and level up.
  • Pet Insurance : We love your furry family members too! Our pet insurance ensures your pets are taken care of, because they're part of the family.

Please note: Benefits offerings may vary based on the position and geographic location.

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About The Honest Company

The Honest Company is a consumer goods company that sells baby, personal and household products. The company was founded in 2011 by actress Jessica Alba and Christopher Gavigan. The Honest Company is committed to providing safe and effective products that are free from harmful chemicals. The company has been recognized for its commitment to sustainability and social responsibility. The Honest Company has faced some controversy over the years, including lawsuits over the ingredients in its products and allegations of false advertising. Despite this, the company has continued to grow and expand its product offerings.
Learn more about The Honest Company
Size
200 employees
Market Cap
$266.1 million
Industry
Founded
2011

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