Job Title: Assistant Manager, Programmatic Media
Function: Digital Media
Location: NYC (Hudson Yards)
Reports To: Division POD Lead - Programmatic Media
L'Oreal USA's programmatic trading desk (leDesk) leverages best-in-class programmatic media through a high-functioning and integrated team to drive business-building performance via data-driven activations and breakthrough innovation.
The
Assistant Manager, Programmatic Media will execute strategic campaigns for key business divisions. Programmatic Traders/Cross-Strategists are the go-to resource for campaign activation, optimization, and reporting. This role will act as dedicated support to execute and plan these in-house campaigns. This role will report directly to the Senior Manager on the corresponding business division within leDesk.
WHAT YOU WILL DO:- Lead the strategy, planning and activation for programmatic campaigns while collaborating with planning counterparts on the overall omnichannel planning and strategy
- Serve as the main point of contact for brand team counterparts
- Strategize, apply and scale L'Oréal data strategy within programmatic to maximize results
- Partner with integrated external media agency teams for synergistic learnings, media plans, reporting, billing alignment and other strategic deliverables
- Manage day-to-day flow of programmatic inventory including pacing, performance, and troubleshooting for open exchange, YouTube, PMP/PG deals, etc.
- Engage in collaborative partnership with ad tech platform and/or publisher vendors for campaigns
- Compile and present reporting data to brand partners/internal stakeholders at a regular cadence, and deliver wrap-up reports and case studies with clear implications for current and future campaigns
- Create Excel workbooks that map and visualize data to help organize our campaign performance into actionable insights
- Work directly with media agency personnel for campaign implementation (ex. ad-serving, trafficking, billing) across all aspects of programmatic media campaigns
- Lead implementation of creative and tags in any/all DSP partners (DV360, The Trade Desk, Amazon)
- Own trading in multiple programmatic DSPs with an understanding of campaign management and optimization strategy (bid management, tactic, audience analysis, etc.)
- Responsible for ensuring campaigns launch on time, at scale, across all tactics and partners
- Take ownership of deliverables, manage campaigns independently, and effectively prioritize to deliver strong results
- Regularly assess current processes and provide solutions to improve efficiency through process optimization
- Demonstrate problem-solving ability
- Escalate and provide solutions for campaign challenges and/or stakeholder questions appropriately
The role requires ongoing collaboration with multiple internal & external stakeholders including but not limited to the division CDMO, global stakeholders, finance, and other LUSA leadership.
WHAT WE ARE LOOKING FOR- Desired 2-4 years buy-side, in-platform DSP experience with programmatic across various formats (display, video, audio, etc.), preferably in a media agency environment
- Experience managing and reporting on campaigns in DV360 and/or Trade Desk, and especially YouTube (via DV360)
- Experience with DCM, Innovid, IAS, Google Analytics and other 3rd party tracking solutions
- Strong competency in Excel including vLookup and Pivot Tables
- Strong attention to detail is a must
- Demonstrates problem-solving ability
- Accountability and flexibility in working with team leaders and key stakeholders
- Interest in beauty, product marketing, or digital marketing more broadly is a plus
- Exceptional organizational and time management skills to manage multiple workstreams at once
- Ability to work independently, as well as collaboratively in a team environment
- Essential Physical Requirements: Must be able to work in an office environment
WHAT'S IN IT FOR YOU- Salary Range: $84,500 - $120,400
- Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
- Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
- Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
- Access to Company Perks (VIP Access to L'Oréal's Internal Shop for Discounted Products, Monthly Mobile Allowance)
- Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
- Employee Resource Groups (Think Tanks and Innovation Squads)
- Access to Mental Health & Wellness Programs
Don't meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
