Job Title Asst Manager, Media - Vichy and Medical

Division:L'Oreal Dermatological Beauty (LDB)

Location:New York, NY (Hudson Yards - USA HQ)

Reports To:Director, Media (LDB - La Roche Posay, Vichy, and Medical)

What you will learn:

This role will be hyper focused on three main areas: strategic planning, measurement and insights, and budget management. This role will support the activation and launch of all media channels including streaming video, social, programmatic, publisher partners, search, and affiliate. The candidate will manage all media campaigns and will act as the hub between all cross functional teams, including the site team (digital solutions), eComm, CRM, social media (owned), PR and influencer (earned), content, marketing teams (local and global), agency of records, and corporate teams. The assistant manager will report directly into the media lead of La Roche-Posay, Vichy, and Medical.

Key Accountabilities:

• Assist in Managing Strategic Planning
  1. Help to support the planning, implementation, execution and reporting of media campaigns across paid media channels and across the full funnel
  2. Work closely with marketing teams to ensure comprehensive briefing of brand short-term and long-term goals
  3. Develop deep knowledge of brands to become expert on the business
  4. Help to manage agency relationship to help deliver annual channel mix recommendation and quarterly tactical plans
  5. Help to manage the agency planning and HOK social and search teams, as well as corporate programmatic teams, on all brand go to market strategies
  6. Collaborate with data and CRM partners to leverage 1P data for more efficient consumer targeting
  7. Coordinate affiliate marketing campaigns with strategic partners, working closely with D2C teams on updating campaigns with weekly promos
  8. Help to form strategic partnerships with publishers and other media partners to keep tabs on new opportunities
  9. Be vigilant with auditing creative assets before going into market, working closely with corporate teams on best practices, and all cross functional teams on timely delivery of assets built to spec
• Assist in Managing Measurement and Insights Program
  1. Work closely with agency and internal teams to share out on regular competitive reporting, including traditional (TV and print) and digital (video, display, social and search)
  2. Work closely with analytics team to share out monthly reporting on all transactional media supporting D2C sales, collaborating independently with ecommerce teams on reporting during key promotional periods
  3. Help to manage reporting on all brand lift programs, work closely with relevant teams to build out and report on programs leveraging social partner's homegrown tools, as well as third party vendors (e.g. Kantar) for display and video campaigns
• Assist in Managing Media Budget
  1. Help to oversee budgets across tactics and work closely with agency and internal teams to manage monthly pacing and RAF flighting
  2. Work closely with finance and brand controllers to manage Pure Media spends in P&L
  3. Liaise closely with leadership on approving monthly roll up of budgets

Skills:

• Analytical: Comfort navigating and synthesizing large, complex datasets to extract actionable insights. Demonstrates advanced analytical capabilities to conduct deep dives into search trends, campaign performance, and competitive landscapes - translating raw data into strategic opportunities for growth.
• Strong communicator: Able to present complex material to a diverse group of marketers and stakeholders in both written and verbal form. Ability to interact and present to all levels of the organization, including top management.
• Critical Thinker: Inquisitive mindset focused on understanding the "why" behind performance trends. Highly capable of questioning assumptions, validating hypotheses with concrete data, maintaining an openness to diverse perspectives, and making agile, data-driven decisions.
• Collaborative: Ability to thrive in a fast-paced environment, acting as an integrator across D2C, marketing, DDX, media agency, global and corporate teams to help ensure maximum performance of campaigns.
• Entrepreneurial: Operates with an ownership mentality, proactive in managing deliverables, identifying untapped opportunities, and has passion for the business and driving growth.
• Tools:

1. Proficient in website analytics tools (e.g. Google Analytics)
2. Proficient in search marketing tools (e.g. Adthena)
3. Proficient in search ads managers (e.g. SA360, Google Adwords, Bing Ads)
4. Proficient in social media business managers (e.g. Facebook/Instagram, TikTok, Reddit, Pinterest)
5. Proficient in Microsoft tools (e.g. Excel, PowerPoint)
6. Learner in AI tools (e.g. L'Oréal GPT, Pencil, CreAITech)

Ideal Certifications:

• Google Adwords certification
• DV360 certification

Education/Experience

• Bachelor of Arts or Science in related field
• 2 years of relevant industry experience
• Brand, retailer, or digital agency experience a plus
• Beauty industry experience a plus

As an integral part of our culture at L'Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L'Oréal's Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.

Additional Benefits Information As Follows:

• Salary Range: $84,500 - $120,400 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L'Oréal's Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs

Don't meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!