The Goldman Sachs Group, Inc

Asset & Wealth Management, Wealth Marketing, Lead Writer and Head of Editorial Strategy, Vice President - New York

The Goldman Sachs Group, Inc • $85K — $270K *
New York, NY 10025In-Person
Finance & Insurance
5 - 7 years of experience
Reposted Today
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Job Overview by Ladders

Qualifications

  • Bachelor's Degree in Communications, Journalism or English
  • 5+ years of experience with financial markets concepts and writing on diverse financial topics
  • 5+ years of experience in delivering marketing campaigns and content strategy management
  • Exceptional written and verbal communication skills
  • Ability to translate complex topics into easily understood content
  • Familiarity with using AI writing and research tools in workflows
  • Experience with multi-channel content formats and CMS.
  • Strong interpersonal and relationship management skills.

Responsibilities

  • Lead a team of writers to create content based on thought leadership and proprietary research
  • Adhere to brand guidelines for messaging consistency across all channels
  • Translate complex financial concepts into engaging content for target audiences
  • Manage editorial, subject matter, and regulatory reviews to ensure content quality
  • Analyze campaign performance and integrate learnings into the editorial strategy
  • Conduct market intelligence and competitive analysis to optimize content strategy
  • Collaborate with cross-functional teams to meet project deadlines and achieve objectives.

Benefits

  • Comprehensive wellness offerings
  • Competitive benefits package
  • Support for continued education and professional development
  • Employee discount programs
  • Generous paid time off policies.
Full Job Description
Job Description

YOUR IMPACT

We are seeking a highly organized and analytical senior lead writer and editorial strategist to support our Wealth Management Content team's mission to bring GS thought leadership to life for our prospects and clients.

Wealth Management Content Marketing

The Wealth Management Content Marketing team is responsible for developing and executing digital campaigns across owned and earned channels that generate new business with prospects and clients, supports client retention, and builds brand equity. We partner with the business to deliver campaigns that drive consideration and deepen relationships. We operate at a fast pace and have multiple campaigns and projects in market at any time.

As Lead Writer and Head of Editorial Strategy, you will lead a team of writers to create compelling content grounded in thought leadership based on proprietary research or curated from across the firm. You will immerse yourself in our ultra-high net worth, high net worth and B2B audiences and identify the key market, wealth planning, investment strategy and private banking topics that matter most and that support the firm's business objectives. You will partner with subject matter experts, business and marketing leaders, creative and web teams, our editorial advisory board, as well as legal and compliance. The content you create will be aligned to our editorial strategy, leverage AI and will be measured for ongoing optimization.

This role is based in New York City and will report to the Head of Content. It involves close collaboration with our Head of Content Promotion to ensure content is well promoted across relevant owned, earned and paid channels.

HOW YOU WILL FULFILL YOUR POTENTIAL
  • Maintain Brand Consistency: Adhere to brand guidelines, tone, voice, and messaging architecture to ensure consistency across all content.
  • Project Management: Navigate project management systems and collaborate with teams to meet deadlines and deliver high-quality content.
  • Simplify Complex Topics: Translate complex financial concepts into engaging, accessible content for target audiences.
  • Create and Refine Content: Pitch, assign, write, edit, and proofread content for various formats, including digital, video and print with accuracy and clarity.
  • Copy writing: Work with our promotions lead to draft provocative copy for multiple channels including social media, newsletter, email, web and more.
  • Research and Reference: Identify and cite credible sources for articles, white papers, and case studies. Develop relationships with private wealth advisors to deliver the most relevant content to clients and prospects.
  • Review and Compliance: Manage editorial, subject matter, and regulatory reviews to ensure content meets the highest standards.
  • Analysis and Measurement: Analyze historical learnings, campaign performance, and business needs to evaluate effectiveness and integrate learnings into editorial strategy. Report out on a regular basis.
  • Market intelligence and competitive analysis: Conduct and distribute analysis on a regular basis to understand trends, gaps and optimize editorial strategy.

EXPERIENCE & SKILLS WE'RE LOOKING FOR
  • Bachelor's Degree in Communications, Journalism or English
  • 5+ years of experience with financial markets concepts, the investment industry and writing on diverse financial and wealth management topics for global audiences.
  • 5+ years of experience in delivering marketing or advertising campaigns as well as creating and overseeing editorial and/or content strategy including editorial calendar management.
  • Excellent time management and self-motivation with the ability to manage multiple complex projects to completion. Strong organizational skills and ability to meet tight deadlines.
  • Exceptional written and verbal communication skills. Proven copy writing, editing, grammar and proofreading skills.
  • Ability to translate complex topics into easily understood copy using multiple voices and styles.
  • Good balance of strategic thinking as well as leadership and execution. Intellectually curious; willing to challenge the status quo.
  • Familiarity and interest in using AI writing and research tools as part of content workflows to gain operating efficiencies and improve brand adherence while maintaining high standards.
  • Experience with writing for or marketing to ultra-high net worth audiences a plus.
  • Experience with the nuances of multi-channel (print, web, email, social, video, audio) content.
  • CMS experience and experience with Adobe dashboards.
  • A fast learner and self-starter that can work independently and proactively. Agile and can switch gears based on project prioritization.
  • Strong interpersonal, matrixed team relationship management skills.
  • Personal commitment to accuracy, strong attention to detail and proactive risk management mindset. Experience in compliance-driven environment.

Salary Range
The expected base salary for this New York, New York United States based position is $85000-$270000. In addition, you may be eligible for a discretionary bonus if you are an active employee as of fiscal year-end.

Benefits
Goldman Sachs is committed to providing our people with valuable and competitive benefits and wellness offerings, as it is a core part of providing a strong overall employee experience. A summary of these offerings, which are generally available to active, non-temporary, full-time and part-time US employees who work at least 20 hours per week, can be found here.

About The Goldman Sachs Group, Inc

The Goldman Sachs Group, Inc. provides investment banking, securities, and investment management services, as well as financial services to corporations, financial institutions, governments, and high-net-worth individuals worldwide. Its Investment Banking segment offers financial advisory services, including advisory assignments concerning mergers and acquisitions, divestitures, corporate defense, risk management, and restructurings and spin-offs; and underwriting services comprising public offerings and private placements of a range of securities, loans, and other financial instruments, and derivative transactions. The company’s Institutional Client Services segment provides client execution services, such as fixed income, currency, and commodities client execution related to making markets in interest rate products, credit products, mortgages, currencies, and commodities; and equities related to making markets in equity products, as well as executes and clears institutional client transactions on stock, options, and futures exchanges. This segment also engages in the securities services business providing financing, securities lending, and other brokerage services to institutional clients, including hedge funds, mutual funds, pension funds, and foundations. Its Investing and Lending segment originates longer-term loans; and invests in debt securities, loans, public and private equity securities, real estate, consolidated investment entities, distressed assets, currencies, commodities, and power generation facilities. The company’s investment management segment provides investment products and services, as well as offers wealth advisory services, including portfolio management and financial counseling, and brokerage and other transaction services.

The Goldman Sachs Group, Inc. Careers

Join the prestigious team at The Goldman Sachs Group, Inc., a global leader in finance and investments, and propel your career to new heights. Our firm is renowned for its commitment to excellence, innovation, and leadership in the financial sector.

Work You’ll Do

At Goldman Sachs, you will be part of a dynamic environment that fosters growth, diversity, and professional development. Engage in transformative projects that redefine the landscape of global finance, driven by a culture of high performance and continuous improvement.

Lead with Innovation and Leadership

Step into a role where your skills will be honed and your leadership capabilities enhanced. The Goldman Sachs Group, Inc. is at the forefront of merging financial expertise with technological innovation, creating a platform for you to lead impactful initiatives.

Join Our Diverse and Inclusive Team

Diversity and inclusion are at the core of our company culture. With employees from various backgrounds, Goldman Sachs thrives on the rich ideas and perspectives that this diversity brings. Here, every team member’s contribution is valued, and every voice is heard.

Explore Job Opportunities and Internships

Whether you’re seeking full-time employment or looking into internship opportunities, Goldman Sachs offers a range of positions that cater to different skills, experiences, and career aspirations. From analyst to executive positions, discover how you can contribute to our legacy of success.

Networking and Professional Growth

Goldman Sachs is not just a workplace. It is a community where you can build lasting relationships with colleagues and industry leaders. Our networking events, mentorship programs, and professional groups foster connections that can accelerate your career trajectory.

Benefits and Career Development

Invest in your future with Goldman Sachs’ unparalleled employee benefits and career development programs. From comprehensive health benefits to personalized career coaching and leadership training, we ensure that our team is equipped for success, both professionally and personally.

Prepare for Your Future

Ready to take the next step? Prepare your resume, sharpen your interview skills, and explore the vast array of job opportunities at The Goldman Sachs Group, Inc. Our hiring process is designed to identify and nurture talent, helping you to achieve your career goals.

Stay Connected

Keep up to date with the latest from Goldman Sachs Careers by subscribing to our job alert emails. Tailor your preferences to receive updates that match your career interests and stay ahead in the competitive financial sector.

Join The Goldman Sachs Group, Inc.

Embark on a rewarding journey with The Goldman Sachs Group, Inc. where your potential is limitless. Explore positions, read about our company culture, and apply today to become part of a team that values growth, leadership, and innovation.

SEARCH GOLDMAN SACHS JOBS

READ CAREERS BLOG

At The Goldman Sachs Group, Inc., your career is just the beginning – it’s an opportunity to excel and lead in the global financial industry. Join us and make your mark!
Learn more about The Goldman Sachs Group, Inc
Size
45,100 employees
Market Cap
$115.8 billion
Industry
Finance & Insurance
Net Income
$9.4 billion
Founded
1869
5 Year Trend
+11.3%
Revenue
$53.4 billion
NASDAQ
GS
* Ladders Estimates

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