Principal UX Content Strategist

Fidelity Investments

$100K — $130K *
Finance & Insurance
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7-10 years of experience in content strategy, UX writing, or content design, preferably in financial services or complex industries.
  • Proven collaborative leader balancing strategic thinking with execution.
  • Experience shaping content across large digital ecosystems and customer journeys.
  • Comfort influencing senior stakeholders in cross-functional environments.
  • Exceptional ability to simplify complex financial concepts for users.
  • Strong understanding of retirement products and financial wellness is essential.
  • Experience in creating content for varied financial literacy levels and driving improvements through research.

Responsibilities

  • Develop content strategies for NetBenefits.com and the mobile app to enhance user understanding of workplace benefits.
  • Translate complex financial concepts into clear, actionable user experiences.
  • Own the content strategy across key participant interactions like onboarding and decision-making.
  • Work collaboratively with Product, Design, Research, and Compliance teams.
  • Create content that reduces complexity and builds user trust and clarity.
  • Lead the design of frameworks and standards for content governance across platforms.
  • Support users in making informed financial decisions at critical moments.

Benefits

  • Comprehensive health and wellness programs.
  • Professional development opportunities and resources.
  • Collaborative and engaging workplace culture.
  • Flexible working conditions with phased onsite transition.
Full Job Description
Job Description:

Note: Fidelity will not provide immigration sponsorship for this position

The Role

As a Principal Content Strategist on the Workplace Investing UXC team, you will develop content strategies and scalable solutions for NetBenefits.com and the NetBenefits mobile app, helping participants understand and act on workplace benefits, retirement planning, and financial wellness opportunities. You'll translate complex financial concepts into intuitive, actionable experiences that guide participants as they discover benefits, evaluate options, and make informed decisions about their financial future.

Working closely with Product, Design, Research, and Legal, Risk & Compliance partners, you'll own content strategy across key participant experiences. From onboarding and engagement to planning and decision-making, you'll create content that reduces complexity, builds trust, and helps participants move forward with clarity at critical moments.

The Skills You Bring
  • 7-10 years of experience in content strategy, UX writing, content design, or related disciplines, preferably within financial services, benefits, healthcare, retirement, fintech, or similarly complex domains.
  • Proven track record as a collaborative, confident leader who can balance strategic thinking with hands-on execution.
  • Experience shaping content across large-scale digital ecosystems, customer journeys, and product experiences, and partnering with product management, business stakeholders, UX Design, UX Research, and Legal, Risk & Compliance.
  • Comfort influencing senior stakeholders and navigating highly cross-functional environments.
  • Exceptional ability to translate complex financial, regulatory, product, and benefits-related concepts into clear, actionable, customer-centered content.
  • Strong understanding of, or proven ability to deeply learn, retirement products and planning, workplace benefits, and financial wellness.
  • Experience designing content for customers with varying levels of financial literacy and confidence, and using research data and insights to fuel iterations and improvements.
  • Experience defining content standards, governance models, content frameworks, and scalable approaches across products or platforms.
  • A portfolio that demonstrates:
    - Strategic thinking across complex systems and customer journeys
    - The ability to influence product direction through content
    - Strong execution across web and mobile experiences

Fidelity's Onsite Working Model
Fidelity is transitioning to a full-time onsite working model through a phased rollout across regions and roles. Currently, some roles and locations require 100% onsite presence, while others require less. Onsite expectations are likely to evolve as the rollout continues. This transition does not apply to fully remote roles.

Certifications:

Category:

Marketing

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