OverviewHybrid - MiamiThe Art Director, Waterparks & FECs will lead the visual direction and execution of brand and campaign creative across the Waterparks and Family Entertainment Center (FEC) portfolio, including Castle Park. This is a senior, hands-on role responsible for shaping and evolving brand identity, developing high-impact creative, and ensuring consistency across all channels.
This role will concept and create hero and campaign-level creative, while also building scalable design systems and templates that enable efficient execution across the broader team. The Art Director will manage one direct report and oversee the end-to-end creative workflow, ensuring projects are delivered on time and at a high standard.
What You'll DoCreative Direction & Brand Development
- Lead the development and evolution of brand identity across Waterparks, FECs, and Castle Park.
- Concept and execute hero creative for campaigns, seasonal initiatives, and key business moments.
- Translate business and marketing objectives into compelling, high-performing visual storytelling.
- Ensure consistency and quality across all creative, maintaining a cohesive brand system.
Campaign & Asset Development
- Develop campaign creative across digital, social, email, web, OOH, and in-park materials.
- Oversee creation of in-park collateral (signage, menus, wayfinding, event materials) and ensure alignment with brand standards.
- Partner with marketing to bring seasonal, promotional, and always-on campaigns to life.
Template & System Creation
- Build and maintain scalable design templates and toolkits for digital and print assets utilizing AI tools.
- Establish clear design guidelines that enable efficient execution by designers and external partners.
- Ensure templates balance brand consistency with flexibility across multiple parks and markets.
Team Leadership & Workflow Management
- Manage and mentor one direct report (Designer), providing clear direction, feedback, and development support.
- Own incoming creative requests, prioritizing, assigning, and ensuring timely completion.
- Determine when to personally lead work vs. delegate to the designer based on complexity and priority.
- Maintain visibility into all active projects and proactively manage timelines and deliverables.
Cross-Functional Collaboration
- Partner closely with the internal creative team, Waterpark and FEC marketing teams, and other stakeholders.
- Collaborate with media, operations, and external partners to ensure creative aligns with channel strategy and execution.
- Participate in campaign planning to ensure creative is integrated from concept through launch.
Production & Execution Oversight
- Oversee production across digital, print, and out-of-home (OOH) channels.
- Ensure all deliverables meet technical specifications and production standards.
- Work with vendors and partners (print, fabrication, media) to bring creative to life in-market.
What You'll Bring- Strong portfolio demonstrating brand development, campaign creative, and multi-channel execution.
- Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and modern design tools.
- Deep understanding of typography, layout, color, and visual systems.
- Experience creating scalable design systems and templates.
- Ability to think strategically while executing at a high level.
- Highly organized with strong project management instincts.
- Comfortable managing multiple priorities in a fast-paced environment.
- Proactive, solution-oriented, and able to take full ownership of projects.
- Strong communicator with the ability to present and defend creative decisions.
- Collaborative mindset with a focus on elevating team output.
Required:- Bachelor's degree in Graphic Design, Visual Arts, or related field (or equivalent experience).
- 6-8+ years of experience in design, with at least 2+ years in a senior or lead role.
- Experience across digital, print, and environmental/experiential design.
- Experience managing or mentoring junior designers.
- Experience scaling design using AI tools.
What You'll Get - At Lucky Strike Entertainment, we're committed to supporting your well being both on and off the job. Here's a peek at some of the benefits available to our Corporate associates:
- Medical, Dental, Vision plans to select from based on your needs
- Wellness resources to help you along your wellness journey
- 401(k) Retirement Plans
- Employee Stock Purchase Program
- Employee Assistance Program (EAP)
- Vacation and Holidays
- Perks! Bowling, Boomer's, and Waterpark discounts, Retail discounts, Event discounts and more!
BenefitsThe pay range for this position is $80,000 - $130,000 plus bonus
Lucky Strike Entertainment offers performance-based incentives and a competitive total rewards package which includes healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position. More details regarding benefits are available here: www.bowlerocorp.com/careers/benefits
