Wpromote

Art Director Test

Wpromote$110K — $150K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 6+ years managing enterprise-level paid search programs.
  • 2+ years of staff management experience, with success in development and mentorship.
  • Proven success with large-scale paid search investments and complex account structures.
  • Experience with SaaS, fintech, or similar performance marketing businesses.
  • Expertise in Google Ads, Microsoft Ads, and enterprise optimization strategies.
  • Strong analytical skills with experience in GA4 and enterprise analytics.
  • Excellent communication skills to build trust across teams.

Responsibilities

  • Lead paid search strategy and performance management for a $100M+ media investment.
  • Drive campaign architecture, execution oversight, and optimization initiatives.
  • Manage complex enterprise account structures across various paid search platforms.
  • Balance multiple stakeholder needs and evolving business priorities.
  • Translate performance data into actionable insights for executive stakeholders.
  • Collaborate with internal teams to ensure integrated marketing and operational excellence.
  • Identify opportunities for innovation and process improvement within engagements.

Benefits

  • Remote-first work culture with options to work from anywhere.
  • Unlimited Paid Time Off (PTO).
  • Extended winter holiday break.
  • Flexible working schedules.
  • 100% paid parental leave.
  • 401(k) matching program.
  • Comprehensive insurance options, including medical and dental.
Full Job Description
The Role

-Remote-first culture

-Unlimited PTO

-Extended Holiday break (Winter)

-Flexible schedules

-Work from anywhere options*

-100% paid parental leave

-401(k) matching

-Medical, Dental, Vision, Life, Pet Insurance

-Sponsored life insurance

-Short Term Disability insurance and additional voluntary insurance

-Annual Class Pass credits and more!

The anticipated annual salary for this role will range from $110,000 - $150,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state's salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above) and an annual performance bonus.
This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.

*This position may be performed remotely in most states within the US, with some exclusions

**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!

***This position is not eligible for immigration sponsorship

Important Notice: Beware of Job Scams

Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.

#LI-SD

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You Will Be

  • Serving as a senior strategic partner and embedded extension of the client's marketing organization, leading paid search strategy, performance management, and executive-level business planning across a $100M+ multi-product media investment
  • Operating as both a strategist and hands-on practitioner by driving campaign architecture, optimization, execution oversight, and innovation initiatives to ensure operational excellence and measurable business impact
  • Managing highly complex enterprise account structures across SA360, Google Ads, Microsoft Ads, and other relevant paid search platforms
  • Balancing multiple stakeholder groups, competing business priorities, and evolving growth objectives within a sophisticated enterprise ecosystem
  • Driving strategic planning, forecasting, budgeting, testing roadmaps, and performance optimization initiatives aligned to client growth goals and broader business objectives
  • Translating complex performance trends and business insights into clear, executive-level recommendations and action plans for senior client stakeholders
  • Partnering closely with Client Strategy, Analytics, Strategy, Creative, and channel leadership teams to ensure integrated marketing alignment and operational excellence
  • Identifying opportunities for innovation, growth, process improvement, and operational scalability across the engagement
  • Leading, developing, mentoring, and supporting a team of four Paid Search Specialists through coaching, career development, quality assurance, prioritization, and performance management
  • Providing strong oversight of campaign execution, QA processes, account health, and delivery standards to ensure flawless execution across the business
  • Driving innovation and thought leadership across enterprise paid search strategy, automation, audience targeting, measurement, and optimization initiatives
  • Managing and escalating critical client or account issues appropriately while maintaining strong trust and partnership with senior stakeholders
  • Staying at the forefront of emerging trends, platform changes, AI-driven search developments, and evolving enterprise paid media strategies


You Must Have

  • 6+ years of experience managing enterprise-level paid search programs within agency and/or client-side environments
  • Minimum of 2 years prior staff management experience with demonstrated success in developing, mentoring, and leading high-performing team members
  • Proven success in managing large-scale paid search investments and highly complex account structures across enterprise organizations
  • Experience supporting sophisticated SaaS, fintech, HR/payroll, SMB platform, or similarly complex performance marketing businesses
  • Deep expertise across Google Ads, Microsoft Ads, campaign architecture, automation strategies, audience targeting, bidding frameworks, feed management, and enterprise-scale optimization
  • Strong analytical and problem-solving skills with experience leveraging performance data, GA4, and enterprise analytics platforms to drive strategic decision-making and optimization opportunities
  • Excellent oral, written, and interpersonal communication skills with the ability to build trust and influence across teams and stakeholders
  • Ability to operate effectively within fast-paced, highly visible enterprise environments while managing complex stakeholder relationships and competing business priorities
  • Experience leading large-scale paid search engagements across multiple products, campaigns, audiences, and business objectives simultaneously
  • Strong track record driving operational rigor, process improvement, and strategic recommendations through data-driven insights and executive-level client communication

About Wpromote

Wpromote is a digital marketing agency that was founded in 2001 by Michael Mothner. The company is headquartered in Los Angeles, California and has additional offices in New York, Chicago, and Dallas. Wpromote offers a range of digital marketing services, including search engine optimization, paid search advertising, social media marketing, and email marketing. The company has worked with a number of well-known brands, including Marriott, Verizon, and Toyota. Wpromote has received several awards for its work, including being named the #1 Best Place to Work in Advertising & Marketing by Fortune Magazine in 2019.
Learn more about Wpromote
Size
500 employees
Industry

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