We are seeking an advertising Art Director with art direction expertise with proven experience driving the development of innovative, concept-driven digital ads for performance marketing campaigns that engage Meta's small and mid-size business audiences across multiple digital platforms. As a creative leader, you will be responsible for guiding external creative agencies and cross-functional teams to deliver high-impact, strategic work that drives revenue for the business.

Responsibilities

Develops and leads creative concepts for ongoing digital marketing campaigns (on- and off- platform), ensuring alignment with business objectives and brand strategy
• Works with AI and GenAI tools for creative ideation and production
• Leverages historical campaign performance and trends to inform future creative decisions
• Provides constructive guidance to external agencies and cross-functional teams to ensure high-quality creative output across on- and off-platform deliverables such as digital ads, websites, sales enablement materials
• Leads regular creative reviews and presentations to internal stakeholders, including leadership
• Sets the creative inputs across creative testing plans to optimize creative
• Fosters trusting relationships with cross-functional teams and partners to ensure seamless collaboration and effective communication
• Designs and develops visual concepts, including typography, color palette, and imagery, to support campaign messaging and branding
• Creates design assets, such as graphics, icons, and illustrations, to enhance campaign visuals
• Stays up-to-date with industry trends, emerging technologies, and best practices in advertising and marketing and implements relevant insights on the work

Minimum Qualifications
• 5+ years of work experience as an Art Director in digital advertising and direct response marketing or lead in a creative/design related occupation
• Experience with AI and generative AI tools used for creative ideation and production
• Portfolio that showcases the ideation, development and refinement of conceptual campaigns that drive results, a mastery of art direction, and design principles
• Proven track record of advanced presentation skills and experience in communicating effectively with a broad range of stakeholders, collaborators, at different levels
• Understanding of the business-to-business marketing landscape and Meta's advertising tools
• Demonstrated experience collaborating effectively with external agencies and cross-functional teams
• Proven experience successfully problem-solving and thinking strategically for advertising campaigns
• Experience driving time-sensitive projects through to completion while balancing evolving priorities and a broad range of stakeholders
• Software Proficiencies: Figma, Advanced GenAI tools and AI node-based workflow tools, Adobe Creative Suite

Preferred Qualifications
• 8+ years of work experience as a creative in advertising, marketing, editorial or lead in a creative-related occupation
• Bachelor's degree in Advertising Art Direction, Digital Design, Visual Design, or equivalent experience
• Motion design experience: GenAI, After Effects, Premiere