Description & Requirements

about this team

Digital Brand Experience (DBE) is a core function of the Global Brand organization. Our teams power the end-to-end delivery of global creative - from strategy to samples to final visuals. By integrating production, operations, sampling, and planning, we drive agile workflows, strengthen cross-functional partnerships, and accelerate digital content delivery. DBE brings brand and product storytelling to life across global channels, inspiring guests to shop lululemon.

core responsibilities

The Art Director, Digital Brand Experience leads the visual execution of brand and product storytelling across lululemon's global digital ecosystem, spanning seasonal campaigns and always-on commercial experiences (web, app, and digital retail).

Reporting into senior creative leadership, this role translates broader creative vision into cohesive, high-impact visual systems and executions. The Art Director sets visual standards, guides design teams, and ensures exceptional craft, consistency, and clarity across all digital touchpoints.

• Lead visual direction and execution across digital campaigns and core commercial experiences, including campaign landings,Product Display Pages, category pages, and digital retail screens.
• Translate brand strategy and creative concepts into clear visual frameworks, design systems, and executional guidance.
• Manage and mentor Digital Designers, providing direction, feedback, and quality oversight across multiple workstreams.
• Oversee day-to-day creative execution, ensuring all outputs meet brand standards for typography, layout, imagery, hierarchy, and overall craft.
• Partner closely with Creative Directors, Global Brand Creative teams, and external creative partners to bring campaign and seasonal concepts to life through digital-first visual design.
• Collaborate with UX, Ecommerce, and Product teams to ensure visual design supports usability and guest intent while maintaining strong brand expression.
• Review work throughout the design process, guiding iterations and ensuring consistency across platforms, regions, and formats.
• Drive the evolution and application of digital design systems, templates, and visual guidelines to enable scalable execution.

• Present creative work and visual rationale to cross-functional partners, building alignment and confidence in design decisions.
• Stay connected to cultural, design, and digital trends to continuously elevate visual quality and relevance.

qualifications

• 6-8 years of experience in digital design, art direction, or brand creative, in-house or at a creative agency.

• Proven experience leading visual execution across campaigns and digital commerce or content-driven platforms.
• Strong command of typography, layout systems, color theory, composition, and visual hierarchy.
• Experience managing and mentoring designers, guiding work from concept through delivery.
• Comfortable working under broader creative direction and translating high-level vision into executable outcomes.
• Strong collaboration and communication skills across creative, UX, product, and external partners.
• Confident presenter with the ability to articulate visual decisions clearly and persuasively.
• High bar forcraft, consistency, and detail in fast-paced, high-visibility environments.

must haves

• Acknowledge the presence of choice in every moment and take personal responsibility for your life.
• Possess an entrepreneurial spirit and continuously innovate to achieve great results.
• Communicate with honesty and kindness and create the space for others to do the same.
• Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Foster connection by putting people first and building trusting relationships.
• Integrate fun and joy as a way of being and working, aka doesn't take yourself too seriously.

additional notes

Please note: Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of employment visa at this time for this role.

compensation and benefits package

lululemon's compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and teamperformance. Thetypical hiring range for this position is from$112,00-$147,00 USD annually; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program, subject to program eligibility requirements.

At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:

• Extended health and dental benefits, and mental health plans
• Paid time off
• Savings and retirement plan matching
• Generous employee discount
• Fitness & yoga classes
• Parenthood top-up
• Extensive catalog of development course offerings
• People networks, mentorship programs, and leadership series (to name a few)

Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.

workplace arrangement

In-person collaboration and connection is important to our culture. Work is performed onsite, minimum 4 days per week.

#LI-Onsite #LI-JV1