Area Sales Manager - Central/So. Fla

Martin's Famous Pastry Shoppe, Inc.

$70K — $95K *
Food & Beverages
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • High School Diploma or GED required; Bachelor's degree preferred.
  • Seven to ten years of related sales experience required.
  • Master's degree desired.
  • Proficient in Microsoft Office Suite.
  • Strong mathematical skills for sales calculations.

Responsibilities

  • Coach and lead area sales representatives.
  • Expand customer base to meet sales targets through proactive outreach.
  • Build strong relationships with key store customers and chain buyers.
  • Analyze sales reports to create effective sales plans.
  • Implement promotional strategies to maximize product visibility.
  • Ensure compliance with safety regulations throughout operations.
  • Monitor execution of sales and marketing programs.

Benefits

  • Opportunity for professional development and training.
  • Work within diverse and dynamic market areas.
  • Indirect supervision of a sales team, enhancing leadership skills.
  • Community engagement through building customer relationships.
Full Job Description
Job Brief

Join our team as an Area Sales Manager!

This position will be base in Central and/or South Florida; we are open to candidates living in the Indian River County, St. Lucie County or Martin County areas.

The major cities this position will cover are Jacksonville, Miami, Tampa, St. Petersburg, Orlando, Port St. Lucie, Hialeah, Cape Coral and Fort Lauderdale.

Summary: As a member of the Martin's Family, the Area Sales Manager is responsible for becoming the supplier/provider of choice within the area continuing to progress the sales through route coaching, store selling, chain store buyer relationships, and institutional selling. The Area Sales Manager is a professional who has a command over the technical details of sales, who can provide leadership to all area sales representatives, who can analyze new and evolving situations, who can communicate technical data to others in a simple and clear manner and who is able to build relationships both internally and externally and who acts as an ambassador for Martin's.

Essential Duties and Responsibilities: include the following. Other duties may be assigned.

  • Possesses comprehensive knowledge of sales and marketing.
  • Communicates effectively and professionally in group settings or in one-on-one interaction and utilizes appropriate communication channels to fit the nature of the communication (on-site meeting, email, video call, etc.).
  • Trains new wholesalers/distributors (Sales Distribution Team or SDT) on Preferred Distribution Guidelines (PDGs).

Maintains and expands customer base to meet area sales objectives using all, but not limited to, the following methods:
  • Communicating with SDT on a consistent basis, ensuring follow-through on Preferred Distribution Guidelines (PDGs) and review of sales reports.
  • Building and maintaining rapport with key store customers.
  • Identifying new customer (store or institutional) opportunities.
  • Sharing Martin's strength and purpose.


  • Monitoring execution and follow-through of sales and marketing programs, including assisting with store resets and ensuring proper promotional pricing and display is enacted .
  • Creates annual sales plans for store changes/institutional sales by analyzing sales reports to project expected sales volumes and profit for existing and new markets/products.
  • Develop and maintain chain store buyer relationships with intent to improve product visibility and sales through promotional offers, quarterly reviews presenting IRI data and market comparisons, and expanding shelf space.
  • Implements field sales actions plans.
  • Maintains sales volumes and product mix by keeping current with supply and demand, changing trends, economic indicators, and competitors.
  • Implementing highest industry customer service standards by resolving problems in an efficient manner, including communicating the issue appropriately across all necessary network contacts.
  • Determines ways that processes can be more efficient and effective and implements necessary changes using thorough planning and effective communication methods.
  • Thinks proactively to develop and implement sales plans for new territories using best practices and all relevant data, keeping the big picture in mind.
  • Updates job knowledge by participating in educational opportunities, reading professional publications, and maintaining personal networks.
  • Adheres to safety, food safety, and food defense regulations and Good Manufacturing Practices, particularly as it relates to Warehouse Food Safety compliance.

*Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions*
Supervisory Responsibilities:
  • Works in indirect supervisory capacity to educate, train and monitor external wholesalers/distributors in assigned area.

Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience:

  • High School Diploma or GED;
  • Bachelor's Degree from four-year College or university or equivalent; or


  • Master's Degree desired;
  • Seven to ten years ' related experience and/or training; or
  • Equivalent combination of education and experience.
Language Skills:

  • Ability to read and comprehend simple instructions, short correspondence, and memos.
  • Ability to write simple correspondence.
  • Ability to effectively present information in one-on-one and small group situations to customers, clients, and other employees of the organization.


Mathematical Skills:

  • Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume.
  • Ability to apply concepts of basic algebra and geometry.


Reasoning Ability:

  • Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.
  • Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.


Computer Skills:

  • Proficient in all aspects of Microsoft Suites .
  • Ability to develop sales reports through various computer applications.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

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