Description Why This Role MattersThe Area Sales Manager plays a critical role in expanding SPAX® market share across professional construction channels. This position focuses on developing new business, strengthening distribution partnerships, and increasing contractor adoption within Lumberyards, Distributors, and professional building material channels.
This is a field-driven role responsible for driving territory performance through disciplined market development, relationship building, and hands-on product advocacy. Success in this position directly impacts revenue growth, brand awareness, and long-term channel strength across the assigned territory.
Our benefits include: - Free employee medical, dental, and vision insurance @ 30 days
- Eligible to participate in the company's incentive plan
- Employee referral ($2,000)
- PTO @ 90 days
- Company match 401k @ 6 months
Your Role & ImpactAs Area Sales Manager, you own the growth, development, and execution of SPAX's market strategy within your assigned territory.
You will:
- Drive territory growth through new business development and expanded channel engagement
- Build strong partnerships with dealers, distributors, and contractors to increase product adoption
- Execute field activation strategies including jobsite demonstrations, product training, and dealer engagement events
- Identify market opportunities and translate insights into actionable growth initiatives
- Strengthen SPAX's brand presence and competitive positioning within the professional construction channel
- Provide real-time market intelligence to sales leadership, marketing, and product teams
Territory & Market Development - Develop and execute a territory growth strategy aligned with company sales objectives
- Identify and pursue new dealer, distributor, and contractor opportunities
- Expand SPAX® brand presence within Lumberyards, STAFDA, building product distributors, and professional building channels
- Build long-term relationships with owners, branch managers, outside sales representatives, and counter teams
Sales Growth & Channel Expansion - Drive profitable sales growth and increase product penetration across assigned markets
- Strengthen stocking positions with distributors and dealers through relationship management and value selling
- Convert contractors and end users through product demonstrations, training, and on-site engagement
- Support distributor and dealer partners with sales enablement, product education, and field support
Field Activation & Product Advocacy - Conduct jobsite demonstrations and product training sessions
- Serve as a SPAX® brand ambassador by communicating product performance advantages and installation benefits
- Support regional promotions, product launches, and marketing initiatives
- Participate in trade shows, industry events, and contractor engagement activities
Market Intelligence & Business Insight - Provide feedback on pricing, competitive activity, product needs, and emerging market trends
- Analyze territory performance and identify opportunities to improve market penetration
- Collaborate with leadership and cross-functional teams to refine strategies based on market insights
Essential DutiesOperational Discipline & Collaboration - Maintain accurate CRM data including pipeline activity, customer engagement, and forecasting
- Collaborate with Inside Sales, Marketing, Product Management, and Operations to ensure alignment and execution
- Deliver regular updates on territory performance, growth initiatives, and market opportunities
- Support company initiatives that strengthen channel partnerships and drive long-term market growth
Travel: - This is a field-based role requiring regular travel throughout the assigned territory, including jobsite visits, distributor branches, customer meetings, and industry events. Travel expectations typically range from 60-75%.
Position Requirements Experience & Education: - 5+ years of experience in field sales, market development, or business development
- Experience within building materials, construction supply, fasteners, or industrial distribution strongly preferred
- Experience working with Lumberyards, STAFDA, building product distributors, or professional contractor channels preferred
- Proven ability to grow territories, win competitive business, and expand market share
- Associate or bachelor's degree in Business, Marketing, or related field preferred
- High school diploma or GED required
Required Skills/Competencies: - Strong territory management and field sales execution skills
- Ability to develop new business and grow existing accounts
- Strong relationship-building skills with dealers, distributors, and contractors
- Understanding of Lumberyard, STAFDA, Building product distributors, and professional building material channels preferred
- Ability to conduct product demonstrations and jobsite training
- Strong communication and presentation skills
- Ability to analyze territory performance and identify growth opportunities
- Proficiency in CRM systems, pipeline management, and forecasting
- Strong organizational skills with disciplined follow-up and execution
- Ability to work independently and manage multiple priorities across a large territory
- High accountability, urgency, and results-oriented mindset
- Ability to collaborate effectively with Sales, Marketing, Product Management, and Operations
- Valid driver's license
The duties and responsibilities described are not a comprehensive list and additional tasks may be assigned from time to time; or the scope of the job may change as necessitated by business.
Full-Time/Part-Time Full-Time
Shift Days
Position Area Sales Manager
Exempt/Non-Exempt Non-Exempt
Location Indianapolis Area
This position is currently accepting applications. 
