Description Why This Role MattersThe Area Sales Manager plays a critical role in expanding SPAX• market share across professional construction channels. This position focuses on developing new business, strengthening distribution partnerships, and increasing contractor adoption within Lumberyards, Distributors, and professional building material channels.
This is a field-driven role responsible for driving territory performance through disciplined market development, relationship building, and hands-on product advocacy. Success in this position directly impacts revenue growth, brand awareness, and long-term channel strength across the assigned territory.
Our benefits include: - Free employee medical, dental, and vision insurance @ 30 days
- Eligible to participate in the company's incentive plan
- Employee referral ($2,000)
- PTO @ 90 days
- Company match 401k @ 6 months
Your Role & ImpactAs Area Sales Manager, you own the growth, development, and execution of SPAX's market strategy within your assigned territory.
You will:
- Drive territory growth through new business development and expanded channel engagement
- Build strong partnerships with dealers, distributors, and contractors to increase product adoption
- Execute field activation strategies including jobsite demonstrations, product training, and dealer engagement events
- Identify market opportunities and translate insights into actionable growth initiatives
- Strengthen SPAX's brand presence and competitive positioning within the professional construction channel
- Provide real-time market intelligence to sales leadership, marketing, and product teams
Territory & Market Development - Develop and execute a territory growth strategy aligned with company sales objectives
- Identify and pursue new dealer, distributor, and contractor opportunities
- Expand SPAX• brand presence within Lumberyards, STAFDA, building product distributors, and professional building channels
- Build long-term relationships with owners, branch managers, outside sales representatives, and counter teams
Sales Growth & Channel Expansion - Drive profitable sales growth and increase product penetration across assigned markets
- Strengthen stocking positions with distributors and dealers through relationship management and value selling
- Convert contractors and end users through product demonstrations, training, and on-site engagement
- Support distributor and dealer partners with sales enablement, product education, and field support
Field Activation & Product Advocacy - Conduct jobsite demonstrations and product training sessions
- Serve as a SPAX• brand ambassador by communicating product performance advantages and installation benefits
- Support regional promotions, product launches, and marketing initiatives
- Participate in trade shows, industry events, and contractor engagement activities
Market Intelligence & Business Insight - Provide feedback on pricing, competitive activity, product needs, and emerging market trends
- Analyze territory performance and identify opportunities to improve market penetration
- Collaborate with leadership and cross-functional teams to refine strategies based on market insights
Essential DutiesOperational Discipline & Collaboration - Maintain accurate CRM data including pipeline activity, customer engagement, and forecasting
- Collaborate with Inside Sales, Marketing, Product Management, and Operations to ensure alignment and execution
- Deliver regular updates on territory performance, growth initiatives, and market opportunities
- Support company initiatives that strengthen channel partnerships and drive long-term market growth
Travel: - This is a field-based role requiring regular travel throughout the assigned territory, including jobsite visits, distributor branches, customer meetings, and industry events. Travel expectations typically range from 60-75%.
Position Requirements Experience & Education: - 5+ years of experience in field sales, market development, or business development
- Experience within building materials, construction supply, fasteners, or industrial distribution strongly preferred
- Experience working with Lumberyards, STAFDA, building product distributors, or professional contractor channels preferred
- Proven ability to grow territories, win competitive business, and expand market share
- Associate or bachelor's degree in Business, Marketing, or related field preferred
- High school diploma or GED required
Required Skills/Competencies: - Strong territory management and field sales execution skills
- Ability to develop new business and grow existing accounts
- Strong relationship-building skills with dealers, distributors, and contractors
- Understanding of Lumberyard, STAFDA, Building product distributors, and professional building material channels preferred
- Ability to conduct product demonstrations and jobsite training
- Strong communication and presentation skills
- Ability to analyze territory performance and identify growth opportunities
- Proficiency in CRM systems, pipeline management, and forecasting
- Strong organizational skills with disciplined follow-up and execution
- Ability to work independently and manage multiple priorities across a large territory
- High accountability, urgency, and results-oriented mindset
- Ability to collaborate effectively with Sales, Marketing, Product Management, and Operations
- Valid driver's license
The duties and responsibilities described are not a comprehensive list and additional tasks may be assigned from time to time; or the scope of the job may change as necessitated by business.
Full-Time/Part-Time Full-Time
Shift Days
Position Area Sales Manager
Exempt/Non-Exempt Non-Exempt
Location Grand Rapids, MI (Trufast Walls)
This position is currently accepting applications. 
