Overview

Job Description:

The Area Marketing Manager, Digital Practice Strategy reports into the Director of Practice Marketing, owning the digital strategy, website performance, and marketing systems that support practice-level execution across SDP.

This role ensures every practice has a strong, consistent, and optimized digital presence to support visibility, patient experience, and growth. While referral marketing remains the primary driver of patient acquisition, this position strengthens direct-to-patient marketing through improved websites, local SEO, and digital infrastructure.

The role partners closely with the practice teams and the SDP Digital Marketing Manager to lead effective local execution. It combines strategic ownership with hands-on support and requires strong technical fluency, operational discipline, and the ability to drive results across a multi-location environment.

Responsibilities

Responsibilities:

Digital Presence and Website Ownership
• Own performance, usability, and consistency of practice websites across the network
• Lead improvements in SEO, site structure, content quality, and conversion optimization
• Identify gaps in digital visibility and prioritize enhancements across practices
• Manage website updates, rebuilds, and ongoing optimization in partnership with vendors
• Serve as the internal subject matter expert for websites, local SEO, and digital visibility

Practice Marketing Partnership
• Serve as a reliable additional resource for practices when needs exceed local capacity, though focus will be on digital activities and presence
• Evaluate opportunities, identify need for additional (digital) marketing support. Support implementation of digital campaigns at the practice level, ensuring consistency across channels
• Develop tools, resources, and training to strengthen digital knowledge at the practice level

Marketing Systems and Operations
• Optimize the marketing tech stack supporting practice marketing execution
• Develop scalable processes for website updates, content management, and digital support
• Build reporting frameworks that provide visibility into performance across practices
• Identify opportunities to improve efficiency through tools, automation, and standardization

Vendor Management
• Serve as point of contact for website, SEO, and digital marketing vendors
• Set clear scopes of work, expectations, and performance standards
• Ensure vendor output aligns with SDP brand, operational needs, and growth priorities
• Evaluate performance and recommend improvements or changes as needed

Partnership with Digital Marketing (Enterprise)
• Partner closely with the Digital Marketing Manager to align enterprise brand strategy with practice-level execution
• Translate content and brand initiatives into strong on-site and local digital experiences
• Share insights on website performance, SEO, and patient behavior to inform broader digital strategy
• Coordinate with the Digital Marketing Manager on social and content-related needs to ensure clear ownership and seamless execution

Qualifications

Requirements
• 5+ years of marketing experience with a strong digital and multi-location focus
• Experience in dental, healthcare, DSO, or similar multi-unit environments preferred
• Demonstrated ownership of websites, SEO, and digital performance initiative
• Experience managing vendors and driving accountability
• Strong understanding of marketing systems, CMS platforms, and analytics tools
• Ability to balance strategy with hands-on execution
• Experience supporting local teams, field marketing, or distributed environments
• Strong analytical and communication skills

The salary range for this role is $110,000 - $125,000 per year. At Specialized Dental Partners, its affiliates, related companies and independently owned supported clinical practices, we are committed to ensuring fair and equitable pay for all employees. We adhere to all applicable federal, state, and local laws regarding pay equity and non-discrimination. Our compensation practices are designed to ensure that employees are paid fairly based on their role, experience, performance, and contributions to the company, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. We regularly review our compensation practices and conduct pay equity audits to identify and address any disparities. By fostering a culture of transparency and fairness, we aim to create an inclusive workplace where all employees feel valued and respected.