Becton, Dickinson and Company

Senior Manager, US Home Care Marketing

Becton, Dickinson and Company • $100K — $130K *
Covington, GA 30016In-Person
Healthcare
5 - 7 years of experience
4 days ago
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • Bachelor's degree required, MBA preferred; advanced degree in healthcare, business, or economics is a plus
  • Minimum 5 years of commercial experience, preferably in medical device, pharmaceutical, or healthcare consulting
  • Strong preference for digital marketing experience
  • Experience within government channels and/or e-commerce is preferred
  • Ability to manage large data sets and analyze information effectively

Responsibilities

  • Launch culturally respectful digital campaigns to increase consumer engagement for Veterans
  • Build and manage targeted Marketo programs tailored for Veterans and VA care
  • Analyze campaign effectiveness to drive customer conversions and inform strategies
  • Collaborate with sales teams to enhance VISN and VAMC awareness and patient education
  • Develop e-commerce strategies for growth across various online marketplaces
  • Lead SEO/SEM efforts and product feed management for e-commerce growth
  • Create and implement resources supporting DME channel strategy and partner enablement

Benefits

  • Collaborative, on-site work environment fostering creativity and innovation
  • Emphasis on employee health with COVID-19 vaccination requirements and accommodations
  • Opportunity to engage in strategic planning with various healthcare channels and partners
  • Access to resources for professional development within a fast-paced industry
Full Job Description
Job Description

Essential Duties and Position Responsibilities

Digital Marketing
  • Launch campaigns landing pages reflecting culturally respectful and accessible content for Veterans to increase consumer awareness and drive conversion
  • Build and manage Marketo programs: segmentation, dynamic content, nurture streams, progressive forms, lead scoring, and email deliverability tailored for Veterans and the VA care ecosystem
  • Analyze digital campaign effectiveness in reaching target customers and driving behavior leading to conversion
  • Partner with the government sales team to support VISN and VAMC awareness, referrals, and patient education journeys linking digital touchpoints to care pathways and product adoption.
  • Collaborate across HC marketing teams to develop clinician marketing campaigns targeted for the government channel
  • Serve as Adobe Marketo Engage super user for the UCC HC business (including both B2B and B2C modules)
  • Maintain data hygiene and CRM alignment (e.g., Salesforce); establish multi touch attribution and granular reporting on pipeline and downstream outcomes


e-Commerce Channel Optimization
  • Contribute to the development and execution of the e-Commerce strategy for growth products including through the Amazon and Walmart marketplaces as well as other strategic e-commerce partners.
  • Lead SEO/SEM, product feed management and content velocity using industry best practices to drive e-commerce platform growth and minimize channel conflict with the DTC business
  • Implement robust analytics and attribute to inform site / listing improvements.
  • Recommend and execute portfolio expansion strategy within e-commerce channels.
  • Support annual strategic planning and marketing plan development.


DME Channel Growth
  • Develop resources to support execution of the DME channel strategy: partner recruitment, onboarding, co-marketing, and ongoing partner enablement (training, clinical tools, merchandising assets).
  • Collaborate with Market Access on coding (HCPCS), coverage, and reimbursement strategy; equip DMEs with compliant claims documentation, prior authorization resources, and appeals support.
  • Drive pull-through marketing to prescribers, case managers, and discharge planners; create sell in/sell through playbooks and measure partner performance (sell through, order frequency, returns).
  • Partner with Quality and Customer service to resolve complaints and warranty claims from DME and distributor partners.
  • Measure/track and report claims acceptance rates, denial reasons, and cycle time in partnership with DME partners and spotlight insights back into digital and content strategy.


Experience & Education
  • Bachelor's degree required, MBA preferred. Advanced degree in a healthcare, business, or economics related discipline is preferred.
  • Minimum 5 years' work experience in commercial roles (medical device, pharmaceutical or healthcare consulting experience is preferred).
  • Digital marketing experience is highly preferred.
  • Experience within government channels and/or e-commerce is preferred.


Knowledge and Skills
  • Ability to work independently and manage multiple priorities in fast-paced environment.
  • Demonstrate mental agility and the ability to learn new concepts quickly.
  • Organized, process-oriented, and collaborative.
  • Internally motivated, action-oriented, and drive for results.
  • Demonstrate effective analytical and problem-solving skills and the ability to translate data into insights and actionable recommendations that drive business impact.
  • Experience managing large amounts of data, including collecting, compiling, and analyzing statistical information from internal and external databases.
  • Must have strong presentation and writing skills, and ability to communicate complex concepts to varied cross-functional audiences effectively
  • Proficient in Microsoft Office products, with emphasis on Excel, Power BI, PowerPoint, and Word.
  • Travel required (10-20%)


Desired Availability
  • Position will be full-time
  • This role is an in-office role based in the Covington, GA office.


At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company's receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD's Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Primary Work Location
USA GA - Covington BMD

Additional Locations

Work Shift

About Becton, Dickinson and Company

BD is a global technology company that provides diagnostics and technologies for frontliners. Through their solutions and services, they assist scientists in detecting diseases and advanced researchers' on developing diagnoses and therapeutics. BD was established in 1897 by Farleigh Dickinson and Maxwell Becton in East Rutherford, New Jersey.

Becton, Dickinson and Company Careers

Join the innovative world of Becton, Dickinson and Company (BD), a global medical technology company that is actively seeking driven, dedicated professionals to join our team. At BD, we are committed to advancing the world of health by improving medical discovery, diagnostics, and the delivery of care. This commitment provides the foundation for a workplace where you can engage in meaningful work and where job opportunities abound.

Work You’ll Do

At BD, you will be part of a culture that values diversity, leadership, and innovation. Our team members are empowered to lead and inspire from day one. Join us and contribute to our mission of advancing the world of health through your professional skills and personal passion.

Transform Your Career

BD offers a unique position in the marketplace that combines industry expertise, leadership in medical innovation, and a collaborative culture to help you grow your career. Whether you are looking for an entry-level position or a more senior role, we provide the tools and support for your professional growth through comprehensive training and development programs.

Innovative Work Environment

Our team at BD is composed of more than 65,000 associates across the globe. These dedicated professionals work at the intersection of technology and healthcare, where they drive innovation and ensure that we stay ahead in a rapidly evolving industry. By joining BD, you will work alongside some of the brightest minds in the industry.

Internship and Employment Opportunities

Start your career with BD through our internship programs or dive straight into a full-time position. We offer a range of opportunities that allow you to explore different areas of our business and find a path that aligns with your career goals. Our hiring process is designed to be transparent and engaging, ensuring that all candidates—whether submitting a resume for an internship or a senior position—feel valued and informed.

Benefits and Culture

BD is proud to offer competitive benefits that support the health, well-being, and financial security of our employees and their families. From comprehensive health insurance to employee wellness programs and flexible working arrangements, we prioritize the well-being of our team members. Our inclusive culture encourages networking, continuous learning, and the sharing of ideas in a diverse and welcoming environment.

Join Our Team

Explore the job opportunities at BD and discover how your expertise can help shape the future of healthcare. Search open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players.

Stay Connected

Keep up to date with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. See what exciting and rewarding opportunities await at Becton, Dickinson and Company.

Explore Careers at BD

Whether you're preparing for your first interview or looking to advance into a leadership role, BD offers career paths that foster continuous growth and innovation. Join us in our mission to improve medical outcomes and enhance patient care worldwide.

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At Becton, Dickinson and Company, we are more than just a company; we are a community that is dedicated to making a difference in the lives of people all around the world.
Learn more about Becton, Dickinson and Company
Size
75,000 employees
Market Cap
$72 billion
Industry
Healthcare
Net Income
$1.6 billion
Founded
1897
5 Year Trend
+9.3%
Revenue
$18.2 billion
NASDAQ
BDX
* Ladders Estimates

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