Area Manager - 375 Park Ave - Upstate New York

Sazerac Company

$80K — $120K *
Food & Beverages
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3+ years in the adult beverage industry, specifically in spirits
  • Strong experience in on-premise and off-premise execution
  • Ability to work independently and navigate ambiguity
  • Adaptable to frequent changes and evolving priorities
  • Valid driver's license with travel ability across the NY territory
  • Willingness to work nights and weekends as needed
  • High school diploma or GED
  • Strong presentation and communication skills
  • Proficient in Microsoft O365 and familiar with social media
  • Skilled in planning and managing territory activities
  • Must be at least 21 years of age
  • Monthly travel upstate required

Responsibilities

  • Build and grow key accounts, ensuring effective distribution and visibility
  • Develop strong relationships with distributor sales teams for brand integration
  • Implement national brand programs at the local level for consistent rollout
  • Drive execution in both on- and off-premise channels through merchandising and promotions
  • Lead educational sessions with distributor partners and retailers
  • Contribute to annual planning efforts by providing market feedback
  • Manage local POS orders and in-market execution strategies
  • Conduct regular ride-alongs with distributors
  • Organize retail tastings and sampling events to enhance brand trial
  • Track market conditions including pricing, displays, and competitive activities
  • Oversee territory activities within the established budgets

Benefits

  • Medical, dental, and vision insurance
  • 401K retirement plan
  • Paid time off
  • Various employee support programs
  • Comprehensive benefits package that may vary by location and work type
Full Job Description

The 375 Park Avenue Spirits Area Manager is a driven, self-motivated, and solution-oriented sales professional with strong in-market execution capabilities and a passion for building brands at the account level. This role is responsible for executing 375 Park Avenue Spirits’ brand-building programs and initiatives.

This is a field-based sales position accountable for achieving annual depletion and net sales value targets across the full 375 Park Avenue Spirits portfolio. Success in this role is achieved through the development and maintenance of strong working relationships with distributor partners, account managers and buyers, key retail accounts, and state agency personnel, where applicable.

Key Responsibilities (job responsibilities may vary by state depending on regulatory and compliance standards for the state):

  • Build and grow key accounts across the territory, ensuring strong execution in distribution, programming, education, staff training, and in-market visibility.
  • Partner closely with distributor sales teams, working independently to develop productive relationships and increase brand share of mind.
  • Execute national brand programs locally, ensuring consistent and effective market rollout.
  • Drive on- and off-premise execution, including menu placements, back-bar presence, displays, merchandising, and points of distribution.
  • Lead and participate in GSMs, sales meetings, and brand launches to educate distributor partners and customers.
  • Support annual planning efforts through collaboration and market input.
  • Manage local POS ordering, allocation, and in-market execution.
  • Plan and conduct regular distributor ride-withs and work-withs.
  • Execute retail tastings and sampling events to build trial, awareness, and visibility.
  • Monitor and report on market conditions, including distribution, pricing, displays, out-of-stocks, and competitive activity.
  • Manage territory activities within established T&E and A&P budgets.

Required

  • 3+ years of adult beverage experience (spirits required; no non-alc or general CPG)
  • Strong on-premise and/or off-premise execution background
  • Proven ability to work independently and manage ambiguity
  • Comfortable with frequent change and evolving priorities
  • Valid driver’s license and ability to travel throughout the NY territory
  • Willingness to work nights/weekends as needed
  • High school diploma or GED
  • Strong presentation and communication skills
  • Microsoft O365 proficiency and social media fluency
  • Demonstrated ability to plan, prioritize, and manage territory activities effectively
  • At least 21 years of age
  • travel upstate monthly

Preferred

  • Bachelor's Degree
  • Experience with craft or boutique spirits, emerging brands, or beer distributors with spirits exposure

Physical

  • Standing for an extended period of time

  • Ability to pick up and/or move objects up to 35 pounds without assistance

  • Ascend or descend stairs

  • Ability to drive and visit multiple accounts in one day

  • Strong communication skills

#LI-KG1

Sazerac offers a comprehensive compensation and benefits package that includes medical, dental, vision, 401K, paid time off, and more. These benefits may vary depending on location and work type. Learn more about how we support our employees here.

The annual salary range for this role is $80,000 - $120,000. Final compensation will be based on relevant experience, qualifications, geographic location, and internal pay equity considerations.

What’s Next:

After you apply, a recruiter will review your application and reach out to qualified candidates. Selected candidates will follow our interview process, which may include a phone screen, hiring manager interview, and panel interviews with business leaders. There may be additional steps or assessments throughout the process dependent on the position. Applicants who are not selected to move through the process, at any stage, will be notified via email.

Similar Jobs

More Jobs at Sazerac Company

More Food & Beverages Jobs

Find similar Area Manager - 375 Park Ave - Upstate New York jobs: