Area Director of Sales

Tharaldson Hospitality

$75K — $95K *
Hospitality & Recreation
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of hotel sales leadership experience, especially in a multi-property environment.
  • Experience with select-service and extended stay hotel brands.
  • Familiarity with Hilton, Marriott, or IHG systems and sales processes.
  • Strong networking skills and a natural ability to build relationships.
  • Results-oriented with a proven track record of revenue growth.
  • Excellent communication and negotiation skills.
  • Ability to analyze market data and implement actionable strategies.
  • Valid Driver's License required.

Responsibilities

  • Lead revenue generation efforts for a cluster of hotels.
  • Network actively within the local market to foster new business opportunities.
  • Provide coaching and support to property sales teams.
  • Analyze market trends and performance metrics to shape sales strategy.
  • Strengthen relationships with key accounts and community partners.
  • Ensure brand standards and sales initiatives are upheld across properties.
  • Represent hotel cluster in quarterly performance calls, presenting insights and plans.

Benefits

  • Hands-on leadership opportunity in a dynamic sales environment.
  • Direct interaction with property teams to drive results.
  • Challenging role with the potential for significant impact on revenue growth.
  • Engagement with local business communities for networking.
  • Support and training for ongoing professional development.
Full Job Description
Area Director of Sales:

We are seeking a dynamic and results-driven Area Director of Sales to lead revenue generation efforts for a cluster of hotels both Marriott, Hilton, and IHG brands.

What You'll Do:
As an Area Director of Sales, you will lead and support sales efforts across a portfolio of hotels in the Spokane/CDA/Puyallup market. You'll be a key driver of revenue growth, working closely with property teams while actively building strong relationships within the local business community. This is not a remote role, required on property. Travel required to cluster hotels.
  • Self-directed and proactive leader with the ability to set clear expectations, drive accountability, and lead sales performance with minimal oversight.
  • Actively network within the local market to generate new business opportunities
  • Provide hands-on support and coaching to on-property sales teams
  • Analyze market trends, competitive data, and performance metrics to drive strategy
  • Strengthen relationships with key accounts, corporate clients, and community partners
  • Ensure brand standards and sales initiatives are aligned across all properties
  • Represent the cluster of three hotels in quarterly performance calls, presenting results, insights, and strategic action plans to ownership and senior leadership.
  • All other duties assigned by Direct Supervisor.

What We're Looking For:
  • Proven success in hotel sales leadership, preferably in a multi-property seller role.
  • Experience with select-service and extended stay hotel brands
  • Familiarity with Hilton, Marriott or IHG systems and sales processes.
  • A natural relationship-builder with strong networking skills
  • Results-driven mindset with a focus on revenue growth and accountability
  • Excellent communication, negotiation, and relationship-building skills
  • Strong ability to analyze STR reports and translate market intelligence into actionable sales strategies that improve market share and RevPAR
  • Preferably 1+ year of similar experience in Hotel Sales
  • Valid Driver's License.
  • Open Availability.
  • Education Preferred of Associates degree or equivalent from two-year college, or technical school; or six months to one-year related experience and/or training; or equivalent combination of education and experience.

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