Area Director of Hotel Sales

Sree Hotels

• $90K — $110K *
Hospitality & Recreation
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Direct hotel sales experience is required.
  • Minimum of 3-4 years in hospitality sales.
  • Familiarity with FOSSE and PEP reservation systems preferred.
  • College degree or equivalent sales experience required.
  • Knowledge of sales techniques, revenue management, and customer service skills is essential.
  • Proficient in Microsoft Word and Excel; basic computer skills needed.
  • Strong verbal and written communication skills required.

Responsibilities

  • Direct sales efforts to achieve productivity and activity goals through targeted account calls.
  • Maximize key account relationships with regular contact and follow-ups on client needs.
  • Develop new accounts by researching, networking, and proactive outreach.
  • Maintain a comprehensive and organized client file management system.
  • Participate in community and client events to enhance hotel visibility.
  • Collaborate with management to maintain and develop the business plan.
  • Qualify leads from various sources, including tele-prospecting and cold calls.

Benefits

  • Professional training & development opportunities.
  • Responsive corporate support.
  • Competitive pay package.
  • Fully-paid health insurance after 3 years of service.
  • Dental & vision insurance coverage.
  • Matching 401K plan.
Full Job Description
Area Director of Hotel Sales position for our Aloft and SpringHill Suites by Marriott hotels, located in the City Center area of Charlotte.

As the Area Director of Sales, you will enjoy professional training & development, responsive corporate support, competitive pay, and an excellent benefits package that includes fully-paid health insurance after 3 years' of service, dental & vision insurance and a matching 401K.

PRIMARY PURPOSE: To generate top line revenue by meeting or exceeding revenue goals by developing new accounts and growing existing hotel accounts.

RESPONSIBILITIES
  • Direct Sales: Achieve productivity goal and activity goal by targeting accounts with appointment-oriented sales calls which in-line with goals established by the marketing plan and budget and management.
  • Key Accounts: Maximize current hotel's key accounts by saturating account contacts and departments. Establish and maintain close contact with key accounts through phone calls, appointments, client functions, tours, professionally written correspondence. Assess future and current needs of the client. Promptly follows-up on all customer needs in an efficient and timely manner. Negotiates guest room rates and hotel services within approved booking guidelines.
  • New Account: Capture and shift business from market hotels through research, networking, and proactively telemarketing/soliciting new accounts as well as outside sales calls. Establish and maintain close contact with target accounts through phone calls, appointments, client functions, tours, professionally written correspondence. Assess future and current needs of the client. Promptly follows-up on all customer needs in an efficient and timely manner. Negotiates guest room rates and hotel services within approved booking guidelines.
  • Maintains accurate, organized and current file management system in order to service client and employer in the most expedient, organized and knowledgeable manner. Develops customer profiles and maintain an effective trace system, in order to best meet client needs, resulting in superior service. Promptly follows-up on all customer needs and inquiries set by brands and management.
  • Participate in associate functions, client and guest events, and community events.
  • Assist with developing and maintaining the business plan with General Manager, Marketing Manager and Corporate Director of Sales.
  • Qualify all leads and prospects gained from tele-prospecting, cold calls, sales blitzes and other lead sources including in-house guests.
  • Participate in joint sales calls with the Corporate Director of Sales and General Manager.
  • Actively participate in Revenue Management calls.
  • Assist with rate and services decisions.
  • Attend weekly sales meetings.
  • Complete weekly and monthly sales call reports and submit to General Manager and Corporate Operation and Sales Team.
  • Exhibits a positive and involved team attitude to all hotel departments and maintains open communication with all team members for the overall success of the hotel.
  • Build and maintain rapport with competitor hotels, lead sources, clients and local community.
  • Displays a neat, clean, and business-like appearance at all times and represents themselves as well as hotel and SREE Hotels with the highest level of integrity and professionalism.

QUALIFICATIONS
  • Direct hotel sales experience is required
  • Direct hospitality sales experience (3-4 years minimum)
  • Experience with FOSSE and PEP reservation systems is preferred
  • College degree and/or equivalent sales experience required.
  • Requires knowledge of general sales techniques, revenue management, and customer service skills
  • Fluent in basic computer skills to include Word and Excel in business format.
  • Fluent in electronic communications (email).
  • Ability to solve problems and make sound business decisions.
  • Excellent verbal and written communication skills.
  • Ability to work as team player with all levels of hotel staff.
  • Excellent guest relations skills.
  • Demonstrate ability to influence customers to close the deal
  • Excellent judgment
  • High ethical standards of conduct

JOB SETTING AND PHYSICAL DEMANDS

Employees in this position work primarily indoors. To perform the job successfully the candidate must be on-site and able to use a computer and other standard office equipment. Fluency in the English language and the ability to speak, hear, read and write are required as is the ability to work any hours/days of the week necessary to meet business requirements. Must have dexterity/mobility to meet clients on and off premises, to tour property and attend functions, to climb stairs, and operate basic office equipment.

Disclaimer
This job description indicates in general the nature and levels of work, knowledge, skills, abilities and other essential functions (as covered under the Americans with Disabilities Act) expected of people assigned to this position. It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent. All employees may be required to perform activities outside of their normal job responsibilities from time to time as needed.

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