Analyst, Marketing Operations - Loyalty

Williams-Sonoma

$80K — $95K *
Retail & Consumer Goods
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in a quantitative, analytical, or business discipline or equivalent experience.
  • 1+ years in operations, analytics, or program management role, preferably in customer-facing settings.
  • Ability to address and resolve complex operational issues collaboratively.
  • Experience leveraging data visualization to drive business decisions.
  • Strong communication skills with the ability to bridge technical details and business implications.
  • Proficient in SQL for issue investigation and reporting.
  • Experience with Business Intelligence tools and advanced skills in Microsoft Excel.

Responsibilities

  • Build and maintain reporting and dashboards for key stakeholders to track program health.
  • Lead recurring audits to identify potential issues in the loyalty portfolio.
  • Manage end-to-end issue resolution processes, including impact assessment and corrective action.
  • Identify opportunities for process automation and data improvement.
  • Support change management for platform enhancements through various testing phases.
  • Maintain current documentation of loyalty program logic and operational processes.
  • Facilitate collaboration between internal teams and external partners to ensure operational excellence.

Benefits

  • Generous discount on all WSI brands
  • 401(k) plan and various investment opportunities
  • Paid vacations, holidays, and volunteer time off
  • Comprehensive health benefits including dental and vision insurance
  • Tax-free commuter benefits
  • Wellness program supporting overall health and wellbeing.
Full Job Description
Job Description

About the Role

The Analyst, Marketing Operations - Loyalty is responsible for the operational health, accuracy, and continuous improvement of Williams-Sonoma, Inc.'s loyalty program. Partnering across Loyalty Marketing, Customer Care, Technology, Finance, and external partners, this role ensures the program runs reliably day-to-day, surfaces and resolves issues before they impact customers or the business, and builds the reporting, controls, and documentation that scale the program as it grows.

Responsibilities
  • Reporting. Build and maintain reporting, dashboards, and exception tracking that give Marketing, Finance, Audit, and Loss Prevention clear visibility into program health and business impact.
  • Audit & Controls. Lead recurring audit activities across the loyalty portfolio (including co-brand credit and tiered program structures) to identify potential issues before they impact customer experience.
  • Operational Execution. Own end-to-end issue management - intake, triage, impact sizing, root-cause analysis, resolution, and post-fix validation - including defining customer audiences for remediation.
  • Process & System Improvement. Identify and implement opportunities to automate manual work, strengthen data quality, and improve data integrity. Modify program processes and configurations through established IT release processes.
  • Platform Change Management. Support UAT, regression testing, production validation, and business-rule validation for platform enhancements, defect fixes, and enterprise project work touching loyalty.
  • Documentation. Maintain authoritative documentation of loyalty program logic, system integrations, and operational processes, keeping it current as the platform evolves.
  • Cross-Functional & Vendor Partnership. Serve as a connective point across internal teams and external loyalty/credit vendors to drive alignment, data quality, and operational excellence.


Criteria
  • Bachelor's degree in a quantitative, analytical, or business discipline (e.g., Business, Statistics, MIS, Computer Science, Marketing Analytics) or equivalent work experience.
  • 1+ years in an operations, analytics, or program management role, ideally supporting a customer-facing program, platform, or product.
  • Demonstrated ability to investigate complex operational issues - sizing impact, identifying root cause, and driving resolution across technical and business stakeholders.
  • Track record of using data and visualization to influence decisions and communicate clearly to both technical and executive audiences.
  • Strong written and verbal communication; able to translate technical detail into business implications.
  • Proven ability to manage multiple priorities in a deadline-driven environment.
  • SQL - able to write queries independently to investigate issues, validate data, and build reporting (joins, aggregations, window functions).
  • Business Intelligence tools - proficiency in at least one (Tableau, Power BI, Domo, or equivalent).
  • Microsoft Excel - advanced (pivot tables, lookups, large dataset manipulation).
  • Experience with loyalty programs, co-brand credit, or other customer-facing financial products preferred.
  • Experience in a regulated industry (financial services, payments, healthcare) with familiarity in audit, controls, or compliance workflows preferred.
  • Experience supporting platform change management - UAT, regression testing, release processes preferred.
  • Salesforce CRM Analytics knowledge and familiarity with Salesforce platform concepts (objects, flows, integration patterns) preferred.
  • This role requires being onsite in the San Francisco, CA office Monday through Thursday.


Benefits
  • A generous discount on all WSI brands
  • A 401(k) plan and other investment opportunities
  • Paid vacations, holidays, and time off to volunteer
  • Health benefits, dental and vision insurance, including same-sex domestic partner benefits
  • Tax-free commuter benefits
  • A wellness program that supports your physical, financial and emotional health


Continued Learning
  • In-person and online learning opportunities through WSI University
  • Cross-brand and cross-function career opportunities
  • Resources for self-development
  • Advisor (Mentor) program
  • Career development workshops, learning programs, and speaker series


This role is not eligible for relocation assistance.

The expected starting pay range for this position is $80,000 - $95,000. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities.

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