Basic Infomation

Department:

Alibaba Group

Degree:

Bachelor

Work Experience:

5 year

Job Description

This strategic role is dedicated to spearheading global brand construction and driving business growth through a partner-led marketing framework. As a Partner Marketing Expert, you will be responsible for ideating, curating, and delivering high-impact, buzz-worthy joint marketing initiatives and co-branded experiential programs. By strategically leveraging the reach and influence of marketing partners, you will amplify Alibaba.com's ecosystem-including our cutting-edge AI solutions and buyer success stories-positioning them at the forefront of the global market through shared audiences and collaborative storytelling. Key Responsibilities: Strategic Partnership Development: Build and evolve marketing partnerships from high-level strategy through to meticulous execution. This includes experiential strategy, marketing rights negotiation, and the development of new partnership programs from the ground up. AI Solution Branding & Growth: Specifically drive the brand positioning and market adoption of Alibaba.com's AI solutions within the global retail and e-commerce sectors, leveraging technology to create competitive advantages. End-to-End Program Management: Oversee the entire lifecycle of marketing activations, including vendor identification, contract negotiation, creative production, on-site management, and post-event ROI analysis. Stakeholder Orchestration: Act as a central hub between multiple internal stakeholders (Brand Marketing, Sales, Content, PR, Legal, Finance, and Procurement) and external agencies to ensure a unified and integrated approach. Business Growth Acceleration: Leverage partnerships to drive tangible business growth, ensuring all activations are not just "buzz-worthy" but are also effectively pulled through across media, promotions, and sales channels to impact the bottom line.

Position Requirement

Academic Background: Bachelor's degree or higher in Marketing, Business, or a related field. Professional Standing: Minimum 5-8 years of experience in business development, strategic partnerships, or integrated marketing. Industry Expertise: Proven track record in the E-commerce, Retail, or AI/Tech sectors. Experience working within the B2B space or with Small Business Owners is highly preferred. Power Network: Must possess a deep and active network of connections within the global retail and AI ecosystems, with the proven ability to leverage these relationships to build lasting, high-value partnerships. Knowledge, Skills, and Abilities: Growth Mindset: Strong experience in business-driven growth and operations, with the ability to turn brand activations into measurable business results. Strategic & Creative Thinking: Ability to research and recommend innovative solutions, finding creative ways to activate current partnerships and KOLs in the ever-evolving AI and digital landscape. Exceptional Communication: Extremely proficient in both written and verbal communication; comfortable with public speaking and delivering high-stakes presentations to executive leadership. Executive Presence: Customer service-oriented demeanor with the ability to influence and lead cross-functional teams and external partners. Operational Excellence: Outstanding organizational skills, capable of meeting tight deadlines while balancing multiple high-priority projects with consistent attention to detail. Tech Savviness: Proficient in Microsoft Office suite and CRM software; a natural curiosity for AI tools and their application in business. Resilience & Agility: Comfort in ambiguity-you are a resourceful problem-solver who can navigate complex environments and seek out new information independently. Flexibility: Ability to work flexible hours and travel globally as required to manage international programs.