Lamar Advertising Company

Airport Sponsorship Manager

Lamar Advertising Company • $75K — $175K *
Saint Paul, MN 55106In-Person
Business Services
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • High School Diploma or Equivalent required; Bachelor's degree preferred.
  • Valid Driver's License.
  • 2-3 years of successful business-to-business sales experience needed; experience in advertising/media sales is a plus.
  • Strong written and verbal communication skills to effectively engage diverse audiences.
  • Ability to operate independently with minimal supervision and manage multiple tasks efficiently.

Responsibilities

  • Develop and pitch revenue-generating sponsorship programs to local and regional brands.
  • Market airport sponsorship locations to local businesses and communities.
  • Cultivate and maintain strong relationships with new and existing clients to secure advertising sales.
  • Conduct market research to identify prospective clients, making in-person visits to build connections.
  • Collaborate with marketing teams on airport-related experiential advertising opportunities.

Benefits

  • Comprehensive six-week training program including participation in Lamar Sales School.
  • Hybrid work schedule (Monday-Friday, 8:00am-5:00pm) with paid holidays.
  • Multiple medical plans and health savings account options available.
  • Employee Stock Purchase Plan and 401(k) with company match for retirement savings.
  • Ongoing professional development opportunities and internal leadership programs promoting from within.
Full Job Description
Are you an independent sales rep interested in helping businesses with innovative advertising campaigns? If so, we'd love to have you join our team in Minneapolis, Minnesota. The purpose of the Airport Sponsorship Manager is to meet and exceed revenue goals by working collaboratively with the Airport to identify and pitch available sponsorship opportunities using professional sales techniques. To perform this primary duty, the Airport Sponsorship Manager will be customarily and regularly engaged outside of Lamar's offices and will promote airport sponsorships through a relationship-based approach at the Airport and at locations of potential customers. Additionally, this position cultivates positive and lasting relationships with Airport Authority personnel and provides local oversight to administrative and operational employees.

What's in it for you?

  • A Monday-Friday 8:00am-5:00pm hybrid schedule with paid holidays
  • Base salary of $75,000 with earning potential of $75,000 - $175,000


What can you expect from us?

  • Comprehensive 6 week training program with opportunities to participate in our corporate-hosted Lamar Sales School
  • Multiple medical plan options and health savings account
  • Hospital, Accident, and Critical Illness coverage
  • Dental and vision insurance
  • Short and long-term disability and paid parental leave
  • 120 hours of paid time off (PTO) that increases with tenure
  • 12 paid company holidays including Presidents Day and Juneteenth
  • Employee Stock purchase plan
  • 401(k) plan with company match
  • Wellness program incentives such as medical plan premium holidays and HSA contributions
  • Ongoing professional development and internal leadership programs to maximize your career potential
  • Advancement opportunities, as our goal is to promote all Sales Managers from within!


What we're looking for in YOU:

  • Excellent written, verbal, and listening skills.
  • Speak on a one-to-one basis using appropriate vocabulary and grammar to obtain information, explain policies and procedures, and persuade others
  • Ability to make oral presentations to provide information or explain policies and procedures.
  • Skill in speaking with persons of various social, cultural, economic, and educational
    backgrounds.
  • General knowledge of the local and national media trends, which includes companies outside of Lamar
  • Ability to explain the outdoor advertising business to customers and account executives from installation and product standpoints.
  • Work independently and follow through on assignments with minimal direction
  • Work under general direction and resolve most conflicts that may arise independently
  • Initiate various projects and assignments
  • Analyze information, problems, or situations to define problems, identify concerns/patterns, and formulate logical conclusions
  • Ability to perform effectively under fluctuating workloads.
  • Microsoft Word, Excel, PowerPoint, and general computer proficiency.
  • Maintain professional appearance
  • Must have full-time access to a reliable vehicle for work Monday-Friday


Education and experience:

Required

  • High School Diploma or Equivalent
  • Valid Driver's License
  • 2-3 years of successful business to business sales experience


Preferred

  • A Bachelor's degree in any field
  • Advertising/media sales experience
  • Proven relationships with area clients, established track record of selling to local and direct clients


Please note: Upon submitting your application, you will be asked to complete an 8-15 minute personality assessment. This assessment compares your professional soft skills to the skills required for success in this role. Please answer honestly; this is not a test! Not completing this assessment could result in disqualification from consideration for this position.

A day in the life:

  • Develop revenue-producing sponsorship programs with major local and regional brands.
  • Market the custom display sponsorship locations of the airport to the local community.
  • Grow sponsorship opportunities through new and innovative partnerships outside of traditional advertising assets.
  • Help local brands grow their presence through locally based welcome messaging and sponsored events.
  • Work closely with marketing groups on experiential opportunities based at the airport.
  • Meet and exceed monthly, quarterly, and annual sales and revenue objectives in assigned market(s) by promoting and selling airport sponsorships through a relationship-based approach.
  • Establish, develop, and maintain business relationships with current and prospective customers to acquire new advertisers, grow a personal account list, and maintain existing accounts.
  • Prospect new clients for business by researching sources to determine their potential, making telephone calls, and traveling directly to customers for weekly in-person visits.
  • Present products and clear, effective written proposals/quotations to existing/potential customers, assisting them in selecting assets best suited to their needs.
  • Identify potential growth areas, open new accounts, negotiate rates, close deals, and provide customer service after the sale.
  • Expedite the resolution of customer problems and complaints.
  • Coordinate sales effort with marketing, sales management, administrative, and operations groups, ensuring all groups are efficient and effective.
  • Share the pipeline report with the manager weekly on the designated day and time.
  • Plan and organize personal sales strategy by maximizing the return on time investment for the market.
  • Responsible for supplying management with oral and written reports on customer needs, problems, interests, competitive activities, and potential for new products and services.
  • Keep abreast of product applications, technical services, market conditions, competitive activities, and advertising trends through the reading of pertinent literature and consulting with marketing and service areas.
  • Build and maintain positive relationships with Airport Authority staff and hold regular calls and/or meetings (Weekly, Monthly, and/or Quarterly) in support of the relationship.
  • Respond to Airport Authority staff promptly and professionally.
  • Notify Airport Fulfillment Team, Airport Services, and National Sales of inventory location changes or adjustments.
  • Market Liaison for Airport Office Manager and Airport Billing team to ensure accuracy of monthly Airport revenue reporting.
  • Respond to National Sales and National Account Services Manager requests in a timely manner and within established response guidelines.
  • Monitor current National campaign end dates and proactively provide National Sales with appropriate renewal opportunities.
  • Liaise with the National Account Services Manager and inform National Sales of upcoming major market events and opportunities.


Physical demands and work environment:

  • The primary work environment for this position is an office, airport, and/or a vehicle.
  • The physical requirements for this position include light lifting, pushing, reaching, seeing (which include reading, color distinction, acuity, depth perception, and peripheral vision), sitting more than 50% of the time, standing, stooping, talking, turning, walking, and climbing.
  • Ability to install physical signs as needed.
  • Nights spent away from home are less than 10%

About Lamar Advertising Company

Lamar Advertising is an outdoor advertising company which operates billboards, logo signs, and transit displays in the United States and Canada. The company was founded in 1902 by Charles W. Lamar and J.M. Coe, and is headquartered in Baton Rouge, Louisiana. The company has over 200 locations in the United States and Canada. They have reportedly more than 325,000 displays across the USA. Lamar Advertising Company became a real estate investment trust in 2014. Lamar Advertising Company was founded in 1902 by J.M. Coe and Charles W. Lamar. The Company became independent under its current name in 1908 in Pensacola, Florida, when Charles W. Lamar, Sr. and J.M. Coe decided to dissolve their three-year partnership using a coin toss to divide their assets. The Pensacola Opera House and the Pensacola Advertising Company that was created to promote it were to be divided between the two men. Charles W. Lamar lost the toss and was left with the less-lucrative poster company, which he renamed the Lamar Outdoor Advertising Company. The Pensacola Opera House was destroyed during Hurricane Four of the 1917 Atlantic Hurricane season, with the Saenger Theatre later built on the site. In 2004, Lamar acquired Obie Media Corporation of Eugene, Oregon, adding 250 faces to its Washington and Idaho regions.
Learn more about Lamar Advertising Company
Size
3,350 employees
Market Cap
$9.4 billion
Industry
Business Services
Net Income
$243.3 million
Founded
1902
5 Year Trend
+3.6%
Revenue
$1.5 billion
NASDAQ
LAMR
* Ladders Estimates

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