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Job Summary
The AI Visibility Program Manager will own and improve AI visibility for an assigned business by increasing discovery, citations, mentions, reviews, and recommendations across AI platforms and the third-party sources that influence them. This hands-on role combines AI visibility strategy, SEO, analytics, content and authority development, competitive research, program management, and cross-functional business partnership. The role will work closely with business leadership and teams across Marketing, Product, Sales, Brand, Media, PR, Digital, Analytics, and external partners to drive measurable improvements in AI-driven discovery and search visibility.

Key Responsibilities
• Own the AI visibility strategy and operating plan for the assigned business.
• Track business and competitor performance across leading AI platforms, including mentions, recommendations, citations, share of voice, and priority buyer prompts.
• Diagnose AI visibility gaps, prioritize improvement opportunities, and maintain a focused roadmap across content, reviews, third-party placements, and technical initiatives.
• Review performance and priorities with business and marketing leadership and continuously adapt strategies as AI discovery evolves.
• Develop content strategies mapped to questions buyers ask AI platforms and competitive gaps identified through analysis.
• Partner with reporters, executives, product experts, customers, and subject matter experts to develop high-quality articles, research, buyer guides, and thought leadership.
• Write and edit content directly when needed to ensure it is differentiated, credible, and useful for earning citations, mentions, and third-party visibility.
• Partner with Media, PR, paid media, affiliate, analyst relations, and other teams to identify and pursue priority third-party opportunities.
• Develop strategies to increase the quantity, quality, freshness, and visibility of customer reviews.
• Improve presence and positioning across relevant review, comparison, and recommendation platforms.
• Partner with Sales, Customer Success, Marketing, and business leadership to develop a sustainable pipeline of customer advocates.
• Use review insights and competitive analysis to strengthen messaging and positioning.
• Serve as the central owner of the AI visibility agenda and maintain strong relationships with business leadership.
• Coordinate cross-functional initiatives, establish owners and timelines, remove blockers, and drive activities from analysis through execution.
• Measure program performance and use data to drive continuous improvement and measurable outcomes.

Required Qualifications
• 5+ years of SEO experience, preferably including a dedicated SEO-focused role such as SEO Manager, SEO Specialist, or SEO Strategist.
• Hands-on experience with generative AI, LLMs, AI search, AIO, AEO, GEO, or related technologies in marketing, SEO, research, editorial, consulting, digital, or business environments.
• Strong understanding of how AI platforms discover, retrieve, cite, and recommend information.
• Practical experience using AI platforms such as ChatGPT, Gemini, Claude, Perplexity, Copilot, or similar technologies.
• Strong understanding of SEO and search visibility fundamentals beyond AI-assisted content creation.
• Experience working in SaaS, fintech, technology, enterprise B2B, or similarly complex business environments.
• Strong analytical skills with the ability to translate prompt, citation, competitive, content, and digital-performance data into actionable priorities.
• Experience measuring AI visibility, including citations versus mentions, prompt tracking, and competitive analysis.
• Strong writing, editing, interviewing, and research skills with the ability to communicate complex subjects clearly.
• Demonstrated ability to take ambiguous business problems, develop strategies, and independently drive them through execution to measurable results.
• Strong program management skills with the ability to manage multiple priorities, stakeholders, deadlines, and external partners.
• Strong commercial mindset and ability to work effectively with business leaders, executives, customers, partners, and cross-functional stakeholders.
• Familiarity with technical SEO concepts including schema markup, JSON-LD, robots.txt, llms.txt, XML sitemaps, and crawling and indexing fundamentals.
• Experience with SEO and analytics tools such as Semrush, Ahrefs, Screaming Frog, Google Search Console, Google Analytics, and Microsoft Clarity.

Preferred Qualifications
• Understanding of the practical and technical differences between AI mentions and citations, including strategies for improving both and interpreting visibility trends.
• Familiarity with major frontier AI models, including ChatGPT, Gemini, and Claude, and understanding of differences in their outputs and retrieval methods.
• Experience selecting and measuring AI prompts across informational, educational, comparison, and commercial-intent use cases.
• Experience with AI visibility and AEO platforms such as Profound, AirOps, Peec.AI, Brand Radar, or comparable solutions.
• Experience with analytics and performance platforms such as Adobe Analytics or Bing Webmaster Tools.
• Experience in journalism, consulting, product marketing, content strategy, digital strategy, research, communications, growth marketing, SEO, or search optimization.
• B2B fintech, payments, SaaS, or financial services experience.