About This Role

We're looking for an AI-native Growth Marketing Manager to drive demand generation, accelerate pipeline, expand our brand presence, and experiment with new ways of reaching customers. This is a hands-on role for a builder who thrives on testing ideas, moving quickly, and turning creativity into measurable business results.

This is a highly entrepreneurial role with the opportunity to test, launch, and scale a wide range of marketing initiatives across the customer journey. You'll experiment relentlessly, learn quickly, and help uncover the programs, channels, and messages that drive growth. From shaping our brand and content strategy to executing campaigns and exploring new AI-powered ways of working, you'll have a direct hand in how Blue Onion reaches and serves customers.

Who You Are

You'll thrive in this role if you're highly proactive, comfortable operating in ambiguity, and motivated by ownership. You're equally excited by big ideas and flawless execution, bringing a meticulous approach and exceptional attention to detail to everything you do. You take pride in producing high-quality work and understand that meaningful results come from thoughtful experimentation, continuous iteration, and a commitment to excellence.

You enjoy building agents and have leveraged various AI tools to solve problems, and looking for the kind of upside that comes from helping shape a category-defining startup, we'd love to meet you.

What You'll Do

• Drive pipeline growth by testing, launching, and optimizing marketing programs across channels
• Collaborate with the Sales team and deliver sales enablement content and assets
• Develop and execute campaigns spanning content, social, events, partnerships, communities, webinars, and emerging AI-native marketing channels
• Create compelling content and collateral to support product launches, sales efforts, customer expansion, and brand awareness
• Identify new opportunities to reach customers, experiment quickly, and scale what works
• Leverage AI tools to accelerate content creation, campaign execution, research, and marketing operations
• Measure results, track performance, and focus relentlessly on activities that drive revenue and growth

Required Skills & Experience

• 3-5 years of experience in growth marketing, demand generation, content marketing, or a related startup role
• AI-first with hands-on experience using tools like Claude, Cursor, Lovable etc.
• Strong storyteller with the ability to turn complex ideas into compelling content
• Meticulous with exceptional attention to detail and a bias toward execution
• Creative, analytical, and energized by testing new ideas and finding unconventional growth opportunities

Compensation

• Competitive compensation package, including a base salary of $125k-$140k based on experience, equity, comprehensive healthcare coverage, and performance-based bonus tied to company growth
• This is an opportunity to build the marketing function from an early stage, with the potential to quickly expand your scope, take on leadership responsibilities, and earn promotions based on performance and impact