Why this role matters

The Smartcat website is one of our most important growth surfaces. It is where prospects discover our offering, understand our value, compare us to alternatives, and decide whether to start a trial, book a demo, or engage with Sales.

As Smartcat moves beyond translation into a broader AI-native enterprise platform, our website needs to explain a new category, rank for high-intent demand, appear in AI-generated answers, and convert visitors into qualified pipeline.

You will be responsible for making that happen and your mission is to turn Smartcat's marketing website into a high-performing growth engine by designing, building, and deploying AI workflows and automations that solve core growth problems.

You will own the website experience from discovery to conversion: improving conversion rates, optimizing landing pages, strengthening SEO and AI search visibility, and building AI-first workflows that help the marketing team learn, ship, and scale faster.

The right person is both strategic and hands-on: someone who can diagnose funnel friction, write a sharp landing page brief, analyze conversion data, improve technical SEO, build an AI-assisted workflow, and ship changes without waiting for a perfect process.
What you'll own
1. Website conversion and funnel performance

You will own conversion optimization across the marketing website, including homepage, product pages, solution pages, industry pages, pricing paths, demo pages, trial entry points, forms, CTAs, and landing pages.
2. Landing pages and campaign experiences

You will build the landing-page engine for Smartcat's priority campaigns, personas, use cases, verticals, competitors, and product narratives.
3. SEO, GEO and AI search visibility

You will help Smartcat win not only in traditional search, but also in answer engines and AI discovery surfaces by producing high-quality, SEO/GEO-optimized content to drive organic demand.
4. AI Automation, Tools, and Workflow Systems

You will act as a Growth Automation Designer, defining and building AI-powered tools and automations to solve critical problems, streamlining the marketing team's learning, shipping, and scaling processes for website growth.
5. Analytics, reporting, and experimentation discipline

You will bring structure to how Smartcat measures and improves website performance.
This is not

• This is not a general campaign-management role.
• This is not a web project manager role where you only coordinate tickets.
• This is not a GTM Engineer role focused primarily on CRM workflows, outbound systems, or lead routing.

This is a hands-on growth role focused on making the Smartcat website a measurable, AI-native revenue engine. You will operate with high ownership in an evolving problem space, setting direction for how Smartcat gets discovered, understood, and converted as buyer behavior shifts across search, AI answers, and digital journeys.
Outcomes

In this role, you will:

• Increase conversion rate across the marketing website and landing-page funnel.
• Establish a structured experimentation program across key website surfaces.
• Build a scalable landing-page system for campaigns, use cases, industries, personas, and product narratives.
• Improve Smartcat's visibility across traditional search and AI search surfaces.
• Use AI to scale a high-performing organic content program that improves search rankings and drives qualified traffic.
• Design, build, and deploy high-impact AI tools and automated systems that drastically reduce the time from insight 12 prototype 12 launch 12 test 12 report.
• Create dashboards and operating rhythms that give the team clear visibility into website performance.
• Partner cross-functionally to make website growth a shared revenue motion across Data, Marketing, Sales, RevOps, and Product.
• Help Smartcat communicate a new category clearly, credibly, and convertibly.

What you've accomplished

You likely have:

• 5+ years of experience in growth marketing, product management, or product-led growth, ideally in B2B SaaS.
• Demonstrated ability to build working prototypes using AI development tools (Claude Code, Cursor, v0, or equivalent).
• Demonstrated ability and design taste to deliver beautiful user experiences, and being comfortable to do it yourself using AI design tools like Claude Design.
• Experience implementing SEO/GEO tactics that improved brand visibility across platforms such as ChatGPT, Google AI Overviews, Claude, and other answer engines.
• Proven track record in writing and managing high-performing SEO/GEO content. You know how to align content strategy to drive measurable organic growth.
• A track record of improving website or product conversion rates. You're maniacal about your metrics.
• Strong experimentation mindset with experience designing, executing, and analyzing growth experiments.
• Experience collaborating across highly cross-functional environments with Marketing, Product, and Data teams.
• A bias toward shipping, measuring, learning, and improving.

What makes someone successful at Smartcat

You will thrive here if you:

• Use AI as a force multiplier, not a novelty.
• Move fast and make progress before everything is perfectly defined.
• Focus on outcomes, not activity.
• Are analytical, but not paralyzed by analysis.
• Can turn ambiguity into a structured plan.
• Write clearly and communicate directly.
• Care about customers, not just clicks.
• Are comfortable challenging assumptions with data.
• Build systems that make the whole team faster.
• Take ownership from problem diagnosis to shipped improvement.

Smartcat's culture emphasizes results, speed, feedback, customer devotion, and ownership; the culture code explicitly says Smartcat focuses on outcomes over process, acts fast without unnecessary bureaucracy, welcomes actionable feedback, and takes customer needs seriously.

We are building an AI-native product organization. If the way we described this role sounds like work you have already been doing on your own, we want to talk.