Hard Rock

AI Forward Deployed Engineer - CRM & Marketing

Hard Rock$100K — $130K *
Enterprise Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4+ years in software or AI engineering, or a relevant degree.
  • Strong Python skills with production services experience (REST APIs, microservices, containers).
  • Experience with LLMs (Anthropic Claude, OpenAI GPT, Amazon Bedrock) and prompt engineering.
  • Familiarity with RAG and vector databases (e.g., Pinecone, Faiss, pgvector).
  • Strong SQL proficiency and experience with Snowflake or similar cloud data warehouses.
  • Hands-on experience with Braze or similar CRM/marketing automation platforms.
  • Understanding of customer lifecycle, segmentation, personalization, and LTV.

Responsibilities

  • Build and ship AI features for CRM and marketing across backend and frontend.
  • Enhance personalization and decision-making through behavioral and LTV signals.
  • Generate marketing content using LLMs while ensuring compliance and branding.
  • Model customer lifecycle states to identify retention and LTV growth levers.
  • Integrate with Braze for user journey management and lifecycle state syncing.
  • Develop data retrieval and processing infrastructure over Snowflake.
  • Measure marketing impact through advanced experimental and attribution techniques.

Benefits

  • Competitive pay and benefits
  • Flexible vacation allowance
  • A hybrid / remote working environment
  • Startup culture supported by a global brand
Full Job Description
Whatre the position?

Were hiring an AI Forward Deployed Engineer to build agentic and generative AI for CRM and Marketing. Youll ship production features, not prototypes, that help us acquire, engage, and retain millions of players across sportsbook, casino, and social casino, working alongside the CRM, Growth, Data Science, and AI Platform teams.

Expect to work hands-on with agents, prompt engineering, and RAG over our customer and product data. Because we operate in a regulated space, responsible gaming and compliance are built into everything you ship.

What youll do
  • Build and ship agentic and generative-AI features for CRM and marketing, from the Python and FastAPI backend to the Next.js frontend.
  • Power personalization and decisioning, including next-best-offer, recommendations, and audience and value-based segmentation from behavioral and LTV signals.
  • Generate and optimize lifecycle and marketing content with LLMs, keeping it on-brand, localized, and compliant with responsible-gaming rules.
  • Model customer lifecycle states and journeys, and surface the growth levers that move retention and LTV.
  • Integrate deeply with Braze, including Canvas and Journey orchestration and syncing lifecycle state onto user profiles.
  • Build the data and retrieval foundation: RAG, vector search, and MCP servers over our Snowflake and dbt marts.
  • Measure impact through attribution, ROAS, and treated-versus-holdout experiments on acquisition, retention, and LTV.
  • Ship reliably in production and keep pace with advances in AI and martech.


What are we looking for?
  • 4+ years in software or AI engineering, or a relevant degree.
  • Strong Python, with experience building and operating production services (REST APIs, microservices, containers).
  • Hands-on experience integrating LLMs (Anthropic Claude, OpenAI GPT, Amazon Bedrock) and strong prompt and system-prompt engineering.
  • Familiarity with RAG and experience with vector databases (for example Pinecone, Faiss, or pgvector).
  • Strong SQL and experience with a modern cloud data warehouse, Snowflake preferred.
  • Hands-on experience with a CRM or marketing-automation platform, Braze strongly preferred.
  • Working understanding of customer lifecycle, segmentation, personalization, and LTV.
  • Experience with a cloud platform (AWS, GCP, or Azure) and its AI and ML services.


Nice to have
  • Agentic frameworks and automation such as MCP, ADK, or n8n.
  • dbt and analytics-engineering practices, including data-quality testing.
  • Frontend experience with React or Next.js (this role can flex full-stack).
  • Kubernetes and Helm, plus OAuth2 and enterprise identity (Entra) for service auth.
  • Recommendation systems, marketing attribution, or generative content at scale.


Our stack
  • AI and agents: Anthropic Claude and other LLMs, Amazon Bedrock, ADK, n8n, RAG, and MCP
  • Data: Snowflake and dbt, with governed warehouse access over MCP
  • CRM and martech: Braze, plus Singular, AppsFlyer, and Amplitude
  • Application: Python and FastAPI, Next.js and React, PostgreSQL with pgvector, and Redis
  • Platform: Kubernetes (EKS) with Helm, OAuth2 and Entra, and GitHub


Whats in it for you?

We offer our employees more than just competitive compensation. Our team benefits include:
  • Competitive pay and benefits
  • Flexible vacation allowance
  • A hybrid / remote working environment
  • Startup culture backed by a secure, global brand

About Hard Rock

Hard Rock is a chain of theme restaurants founded in 1971 by Isaac Tigrett and Peter Morton in London. In 1979, the cafe began covering its walls with rock and roll memorabilia, a tradition which expanded to others in the chain. In 2007, Hard Rock Cafe International (USA), Inc. was sold to the Seminole Tribe of Florida and was headquartered in Orlando, Florida until April 2018 when the corporate offices were relocated to Davie, Florida. As of July 2018, Hard Rock International has venues in 74 countries, including 185 cafes, 25 hotels, and 12 casinos.
Learn more about Hard Rock
Size
23,000 employees
Industry
Founded
1971

Similar Jobs

More Jobs at Hard Rock

More Enterprise Technology Jobs

Find similar AI Forward Deployed Engineer - CRM & Marketing jobs: