Reporting to the Senior Marketing Manager, Operations & Technology, the AI & Automation Manager will lead the development and implementation of AI-powered and automation-driven solutions that improve business efficiency, streamline processes, and support organizational growth. This is a strategic, hands-on role responsible for identifying opportunities, building intelligent workflows, and delivering scalable technology solutions that drive measurable business impact across Marketing, Sales, Customer Experience, and Commercial teams. What you'll do: AI Strategy, Governance & Adoption • Own the AI and automation strategy, roadmap, and priorities throughout the lifecycle , aligning initiatives with business objectives and commercial growth goals. • Identify high-value AI opportunities across Marketing, Sales, Customer Experience, and Commercial functions, developing business cases, implementation plans, and measurable success criteria. • Assess emerging AI technologies and recommend investments, pilots, and adoption opportunities based on business impact. • Establish governance, standards, and guardrails for responsible AI usage, including data stewardship, security, compliance, and quality assurance. • Partner with Data, IT, and business stakeholders to drive adoption, enablement, and long-term AI capability development. Intelligent Automation Design & Delivery • Architect, build, test, deploy, and maintain automated workflows supporting campaign execution, lead management, customer journeys, reporting, and cross-functional business processes. • Translate operational pain points into practical automation solutions using marketing automation platforms, workflow orchestration tools, AI capabilities, APIs, and low-code/no-code technologies. • Design resilient workflows that account for data quality, error handling, exception routing, monitoring, and long-term maintainability. • Evaluate workflow performance and business impact, continuously identifying opportunities to optimize, refactor, or expand automation capabilities. • Maintain documentation, governance, and lifecycle management processes for all automation assets. Funnel Intelligence & Revenue Process Optimization • Apply AI and automation capabilities to improve lead management, customer engagement, lifecycle progression, and conversion performance. • Analyze customer journeys and revenue processes to identify inefficiencies and opportunities for intelligent automation. • Monitor automated funnel processes and resolve issues impacting pipeline integrity, operational effectiveness, or reporting accuracy. Automation Architecture & Data Orchestration • Own the automation and integration layer supporting the lifecycle, including workflow orchestration, trigger logic, business rules, data movement, and transformation processes. • Partner with Data and IT teams to ensure automation solutions align with platform architecture and enterprise standards, recommending and implementing integration approaches using APIs, middleware, native connectors, and automation technologies. • Identify integration gaps, process bottlenecks, and data integrity issues affecting business performance. Establish controls and monitoring practices that ensure reliable and accurate data flows across systems. Cross-Functional Leadership & Enablement • Translate technical capabilities into business value, influencing strategy, prioritization, and investment decisions. • Lead training, documentation, and enablement efforts that drive adoption and long-term organizational self-sufficiency. • Partner with cross-functional stakeholders to deliver automation, process improvement, and technology transformation initiatives. • Champion scalable, enterprise-minded solutions that support current operations and future business growth. Perform other related duties as assigned. What you bring: • Bachelor's degree in Marketing, Business, Communications, Technology, or a related field. • 5-8 years of experience in sales, marketing operations, automation, marketing technology, business process improvement, or a related area. • Proven experience designing and implementing complex automated workflows and AI-enabled solutions. • Strong understanding of CRM systems, customer lifecycle management, lead management, and revenue process optimization. • Experience with marketing automation platforms, workflow orchestration tools, APIs, integration technologies, and low-code/no-code solutions. Experience with Salesforce Agentforce would be considered an asset. • Knowledge of AI, machine learning, automation best practices, governance, and responsible AI principles. • Strong analytical, problem-solving, and stakeholder management skills. • Ability to translate technical concepts into clear business value and recommendations. • English proficiency is required to support the full North American business. • Legal Authorization to work in the US and/or Canada is required. We will not sponsor individuals for employment visas now or in the future for this job opening. Work Location: Preference is for candidates to be within a commutable distance to one of our office locations in Calgary, AB, Sainte-Catherine, QC, or in the Greater Toronto Area; however, we recognize that the right talent can thrive from anywhere-fully remote candidates will be considered for the right fit. Salary: $97,700 - $122,100 annually (based on skills, experience, qualifications, and geography). Eligible employees may earn performance-based incentives and have access to comprehensive benefits and retirement plans with matching contributions. This posting is for a newly created position. We do not use AI tools in the selection process and do not request pay history.