Job Title
Affiliate Marketing Manager

Job Description
Sage is hiring an Affiliate Marketing Manager to own and scale our B2B affiliate marketing program across the US and Canada. As part of the Performance Marketing team, this role is responsible for developing strategic affiliate partnerships, driving high-quality demand, qualified pipeline, and revenue growth across Sage's product portfolio.

The Affiliate Marketing Manager will identify new acquisition opportunities, optimize partner performance, and leverage data-driven insights to maximize marketing efficiency and return on investment (ROI).

Minimum Qualifications
• At least 5 years of experience in affiliate marketing, partner marketing, performance marketing, or demand generation within a B2B environment with:
• Proven experience managing and growing affiliate or partner programs within a B2B SaaS or technology company.
• Experience with affiliate management platforms such as Impact Radius (or similar platforms).
• Strong understanding of affiliate tracking, attribution, CRM systems, marketing automation platforms, and digital analytics.
• Demonstrated ability to analyze performance data and optimize programs to improve lead quality, pipeline, revenue, and ROI.
• Experience managing external partners, negotiating contracts, and developing strategic business relationships.
• Excellent project management, organizational, communication, negotiation, and stakeholder management skills.
• Understanding of B2B buyer journeys, demand generation, lead nurturing, and conversion optimization.
• Experience managing affiliate budgets, forecasting channel performance, and making investment recommendations.
• Experience working cross-functionally with Digital Marketing, Regional Program Marketing, Sales, Revenue Operations, MarTech, Marketing Operations, and Web teams.

Key Responsibilities
Key Responsibilities
• Own and manage Sage's B2B affiliate marketing program across the US and Canada.
• Develop the affiliate channel strategy by identifying growth opportunities, evaluating new partnership models, and recommending investments that increase pipeline, revenue, and marketing efficiency.
• Identify, recruit, onboard, and grow a strategic network of affiliate partners, publishers, and affiliate platforms to expand reach and drive high-quality leads, qualified pipeline, and SQOs.
• Build and maintain strategic partner relationships by developing joint growth plans, negotiating commission structures and incentive programs, and conducting regular business reviews.
• Develop and execute affiliate growth strategies and campaigns that improve lead quality, conversion rates, pipeline contribution, and overall channel performance.
• Monitor, analyze, track, and optimize affiliate performance using data-driven insights to maximize ROI, pipeline contribution, and marketing efficiency.
• Collaborate with Digital Marketing, Regional Program Marketing, Sales, Product Marketing, Marketing Operations, Marketing Technology (MarTech), and Web Optimization teams to align affiliate initiatives with broader marketing campaigns and business priorities.
• Ensure accurate campaign tracking, attribution, lead routing, reporting, and compliance across all affiliate activities.
• Analyze channel performance and present actionable insights, recommendations, and business results to stakeholders.
• Evaluate new affiliate networks, publishers, technologies, and partnership opportunities to diversify acquisition channels and support future growth.
• Manage day-to-day affiliate communications, partner enablement, campaign execution, budgets, forecasting, and performance reviews.

Key Performance Indicators:
• Marketing Qualified Leads (MQLs)
• Sales Qualified Opportunities (SQOs)
• Affiliate-Sourced Pipeline
• Affiliate-Sourced Revenue
• Cost per SQO/ Marketing Efficiency
• Affiliate Revenue Contribution/ Return on Investment (ROI)
• MQL-to-SQO Conversion Rate

Benefits? We have plenty.
• Competitive annual bonuses (20%)
• Comprehensive health, dental, and vision coverage
• 401(k) retirement match (100% matching up to 4%)
• 32 days paid time off (22 personal days & 10 national holidays)
• 18 weeks of paid parental leave (offered 1 year after the start date)
• Work Away Program: Opportunity to work & play for 10 weeks from another country (Sage-approved list)
• Sage Foundation: 5 days paid yearly to volunteer
• $5,250 tuition reimbursement per calendar year starting 6 months after the hire date
• Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)

#LI-CH1

Function
Performance Marketing

Country
United States

Office Location
Atlanta

Work Place type
Hybrid