Advertising Paid Search Strategist - Ecommerce

Rithum

• $80K — $120K *
US-AnywhereRemote in United States
Retail & Consumer Goods
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3+ years experience in digital advertising, media buying, or ecommerce marketing with enterprise account management success
  • Proven ability to develop strategic advertising plans that align with client objectives
  • Hands-on experience with platforms like Google Ads, Bing Ads, and Meta Ads
  • Strong analytical skills for advanced performance analysis and insights
  • Ability to manage advertising budgets and make data-driven decisions effectively
  • Exceptional communication skills for diverse audiences
  • Experience in a fast-paced environment managing cross-functional teams
  • Proficient in using AI tools to enhance productivity and workflow optimization

Responsibilities

  • Serve as the strategic advertising lead across a portfolio of high-value clients, driving campaign execution and optimization
  • Lead discovery sessions to define media strategies aligned with client goals
  • Translate business goals into detailed media plans, overseeing execution and optimization
  • Provide advanced performance analysis that informs investment decisions
  • Cultivate relationships with clients, proactively identifying growth and innovation opportunities
  • Educate clients on media products and industry trends
  • Collaborate with internal teams to ensure execution aligns with client needs
  • Mentor team members to improve executional consistency and share best practices

Benefits

  • Medical, dental, and vision benefits starting on Day 1
  • 6% 401(k) match
  • Competitive time-off package with increasing PTO based on years of service
  • Parental leave options for primary and secondary caregivers
  • Wide range of insurance options including pet insurance and life insurance
  • Access to wellness resources and the Calm app
  • Remote work stipend for internet expenses
  • Tuition assistance and career development opportunities
  • Charitable contribution matching up to $250 per year
Full Job Description
Overview

As an Advertising Paid Search Strategist, you are the strategic lead and primary advisor for a portfolio of Rithum's enterprise and strategic advertising clients. You define and execute sophisticated media strategies that connect client business goals to measurable performance outcomes, and you partner across Client Success, Technical Account Management, and Product so that execution holds up as client needs evolve. You are accountable for the growth and performance of the portfolio you own, and for the expert-level platform judgment that client stakeholders and internal teams rely on when making investment decisions.

At Rithum, all team members are expected to leverage AI to work smarter, accelerate decision-making, automate repeatable work, and improve outcomes. You are encouraged to continuously identify opportunities to apply AI, data, and scalable processes to enhance productivity, drive innovation, and deliver greater value for our clients, partners, and teams while maintaining appropriate judgment, quality, security, and compliance.

Responsibilities

Portfolio Strategy & Ownership
  • Serve as the strategic advertising lead across a portfolio of high-value enterprise and strategic clients, driving planning, execution, and optimization of campaigns across digital marketing and retail media platforms
  • Lead discovery and strategic planning sessions to define media strategies that align with client objectives, platform capabilities, and channel best practices

Media Plan Execution & Performance
  • Translate client business goals into comprehensive media plans, and own execution and optimization across budgets, bids, audiences, and creative
  • Provide advanced performance analysis and insight that guides campaign strategy and investment decisions, incorporating attribution models, pacing, and return on ad spend (ROAS)

Client Advisory & Product Expertise
  • Cultivate strong relationships with client stakeholders, acting as a trusted advisor who proactively identifies opportunities for growth, efficiency, and innovation
  • Serve as a subject matter expert in Rithum's media products and tooling, educating clients on new features, platform enhancements, and industry trends
  • Track emerging media channels, platform updates, and advertising trends, and apply them to forward-looking client strategy

Cross-Functional Partnership & Team Enablement
  • Collaborate with Client Success Managers, Technical Account Managers, and Product to align execution and product feedback to client goals and evolving needs
  • Mentor Advertising Account Managers, share best practices, and improve team-wide executional consistency


Qualifications

Minimum Qualifications
  • 3+ years of experience in digital advertising, media buying, or ecommerce marketing, with proven success managing enterprise or strategic accounts
  • Demonstrated ability to develop strategic advertising plans that drive performance and align with client business objectives
  • Hands-on experience with major platforms such as Google Ads, Bing Ads, Meta Ads, and ChatGPT
  • Strong analytical capability, including conducting in-depth analysis and presenting insights to clients and internal teams using dashboard and visualization tools (e.g. Tableau, Looker, Power BI)
  • Demonstrated ability to manage and forecast advertising budgets, making data-driven decisions to maximize efficiency and achieve performance targets across campaigns
  • Exceptional communication skills, with the ability to translate complex advertising concepts into clear guidance for technical and non-technical audiences
  • Experience navigating cross-functional teams in a fast-paced environment and managing multiple stakeholders
  • Strong AI fluency, with experience integrating AI tools into day-to-day workflows and processes to drive efficiency, enhance analysis, and scale impact
  • Experience using AI tools (e.g., ChatGPT, Microsoft Copilot, Claude) to improve productivity through research, communication, analysis, documentation, automation, workflow optimization, and decision-making.

Preferred Qualifications
  • 5+ years of experience in digital advertising, media buying, or ecommerce marketing, with proven success managing enterprise or strategic accounts
  • Bachelor's degree in Marketing, Business, Communications, or a related field preferred
  • Experience in a SaaS, agency, or eCommerce technology company
  • Familiarity with retail media networks, digital merchandising, and performance attribution methodologies
  • Previous experience mentoring or coaching peers or junior team members


Travel Required

Up to 10%

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

What it's like to work at Rithum

When you join Rithum, you can expect to work with smart risk-takers, courageous collaborators, and curious minds.

As part of the Rithum team, you are valued, supported, and included. Guided by a transparent culture and accessible, approachable leadership, we offer career opportunities aligned to your ambitions and talents. To ensure work and life balance works for you, we also offer an array of resources to support you and your families, including comprehensive benefits and wellness plans.

At Rithum you will:
  • Partner with the leading brands and retailers.
  • Connect with passionate professionals who will help support your goals.
  • Participate in an inclusive, welcoming work atmosphere.
  • Achieve work-life balance through remote-first working conditions, generous time off, and wellness days.
  • Receive industry-competitive compensation and total rewards benefits.


We believe in transparency and fairness in our compensation practices.

For this position, the expected base pay range is: $80,000-$120,000 per year.

This range represents the base pay for the role across all U.S. locations and is determined based on market data, internal equity, and experience. Final compensation may vary depending on geographic location, skills, and relevant experience.In addition to base pay, we offer a discretionary bonus for non-sales roles, a comprehensive benefits package, and, where applicable, sales incentives.

For this position, the expected discretionary bonus is 10% of the annual base salary.

Benefits
  • Medical, dental and vision benefits: Affordable health care plans and company HSA contributions, starting on Day 1
  • A 6% 401(k) match
  • Competitive time off package with 20 days of Paid Time Off, 9 Company-Paid holidays, 2 paid floating holidays, 7 paid sick days, 2 Wellness days, and 1 Paid Volunteer Day; at 3 years of service PTO increases to 22 days, and at 5 years it increases to 25 days
  • 12 weeks primary caregiver leave & 4 weeks secondary caregiver leave
  • Accident, critical illness, and hospital indemnity insurance
  • Pet insurance
  • Legal assistance and identity theft insurance plans
  • Life insurance 2x salary
  • Access to the Calm app and the Employee Assistance Program
  • $65/month Remote work stipend for internet
  • Culture and team-building activities
  • Tuition assistance
  • Career development opportunities
  • Charitable contribution match up to $250 per year


Similar Jobs

More Jobs at Rithum

More Retail & Consumer Goods Jobs

Find similar Advertising Paid Search Strategist - Ecommerce jobs: