Acrisure

Advanced Product Sales Trainer

Acrisure$70K — $95K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years of B2B sales experience, with 3 years in Payroll, HCM, HRIS, or HR Tech solutions.
  • Proven record of performance in training and meeting content deadlines.
  • 2+ years in sales coaching, training, or mentorship roles.
  • Strong proficiency in consultative and value-based selling methodologies.
  • Exceptional facilitation, presentation, and communication skills.

Responsibilities

  • Deliver tailored coaching sessions for sales representatives on key sales techniques.
  • Shadow and critique sales calls to enhance performance.
  • Conduct personalized training sessions based on individual and team needs.
  • Facilitate in-person training and workshops at sales events.
  • Design and implement sales training programs and materials for new and existing reps.
  • Monitor sales performance metrics to identify coaching priorities.
  • Foster a culture of continuous learning and accountability within the sales team.

Benefits

  • Comprehensive medical, dental, and vision insurance; life and disability insurance; wellness resources; paid sick time.
  • Generous paid time off, holidays, Employee Assistance Program (EAP), and complimentary Calm app subscription.
  • Immediate vesting in a 401(k) plan; HSA and FSA options; commuter benefits; employee discounts.
  • Paid maternity and paternity leave, legal plan options, and pet insurance coverage.
  • A robust suite of other benefits and perks not specified.
Full Job Description
Summary of This Role

What You'll Do

We are looking for a seasoned Advanced Product Sales Trainer to elevate the performance of our sales organization across our Payroll and Human Capital Management (HCM) product suite. In this role, you will serve as a trusted advisor, coach, and performance partner to our Sales Representatives, Business Development Representatives, and Inside Sales Representatives - helping them sharpen consultative selling skills, deepen and product knowledge.

Sales Training

  • Deliver one-on-one and group coaching sessions focused on pipeline development, discovery, objection handling, product demos, and closing techniques specific to Payroll and HCM solutions


  • Shadow live and recorded sales calls; provide structured, actionable feedback tied to measurable outcomes, ensure sellers can effectively position our products as a solution for our clients.


  • Conduct personalized training for team based on sales rep feedback and the specific needs of a division or region.


  • Travel as needed to conduct in person training at various sales events and meetings.


  • Facilitate training workshops during 2-week new rep training and broader ongoing trainings including selling season.


  • Conduct product demo training to ensure sellers can effectively demonstrate the value of our products and link to meaningful discovery with prospects.


  • Embed structured, advanced sales methodologies and skills across the sales organization.


  • Partner with key stakeholders for cross-functional collaboration to align training objectives with organizational strategies.


  • Equip new sellers with critical product knowledge to increase sales activity.


Enablement & Curriculum Development

  • Design and deliver training programs for sales reps covering product knowledge, competitive positioning, and sales methodology focused on selling to core client categories and selling more than one product per client.


  • Develop playbooks, talk tracks, objection-handling guides, and ROI frameworks tailored to Payroll and HCM buyer personas (CHROs, CFOs, Payroll Administrators, HR Directors, business owners, office managers, etc.).


  • Collaborate with Product Marketing to translate product releases and competitive updates into sales-ready messaging and related sales training.


  • Consult with sales teams and leaders to develop curated and targeted training.


Performance & Analytics

  • Track rep performance metrics (ramp time, win rates, deal velocity, conversion rates) and use data to identify coaching priorities


  • Partner with Sales Leadership to identify skill gaps at the team and individual level


  • Report on training impact and enablement program effectiveness through defined KPIs


Culture & Community of Learning on the Sales Team

  • Foster a culture of continuous learning, peer accountability, and high performance


  • Facilitate peer learning sessions, deal reviews, and "win/loss" retrospectives


  • Serve as a subject matter expert and go-to resource for complex Payroll and HCM sales scenarios


Experience

  • 7+ years of B2B sales experience as a trainer or sales representative, with a minimum of 3 years selling Payroll, HCM, HRIS, or HR Tech solutions (e.g., ADP, Paylocity, Paychex, UKG, Ceridian, Paycom, or similar platforms)


  • Demonstrated track record of consistent performance as a trainer and meeting deadlines for content creation.


  • 2+ years in a formal or informal sales coaching, training, or mentorship capacity


Skills & Competencies

  • Deep fluency in consultative and value-based selling methodologies


  • Strong understanding of the HR and payroll buyer journey, common pain points, and competitive landscape


  • Exceptional facilitation, presentation, and written communication skills


  • Ability to diagnose performance gaps and tailor coaching approaches to different learning styles


  • Comfortable analyzing CRM data (Salesforce, HubSpot) to drive coaching decisions


  • Proficiency with sales enablement tools


  • A genuine passion for developing people - not just hitting numbers


  • High emotional intelligence; able to build trust quickly across diverse personality types


  • Growth mindset with a bias toward continuous improvement


  • Collaborative, patient, and direct


  • Expertise in varied adult learning methodologies


Preferred Qualifications

  • Experience selling into SMB


  • Familiarity with implementation cycles and integration considerations for Payroll/HCM platforms


  • Background in HR, workforce management, or benefits administration is a plus


  • Experience building sales enablement programs from the ground up


Candidates should be comfortable with an on-site presence to support collaboration, team leadership, and cross-functional partnership.

Employee Benefits

We also offer our employees a comprehensive suite of benefits and perks, including:
  • Physical Wellness: Comprehensive medical insurance, dental insurance, and vision insurance; life and disability insurance; fertility benefits; wellness resources; and paid sick time.
  • Mental Wellness: Generous paid time off and holidays; Employee Assistance Program (EAP); and a complimentary Calm app subscription.
  • Financial Wellness: Immediate vesting in a 401(k) plan; Health Savings Account (HSA) and Flexible Spending Account (FSA) options; commuter benefits; and employee discount programs.
  • Family Care: Paid maternity leave and paid paternity leave (including for adoptive parents); legal plan options; and pet insurance coverage.
  • ... and so much more!

This list is not exhaustive of all available benefits. Eligibility and waiting periods may apply to certain offerings. Benefits may vary based on subsidiary entity and geographic location.

About Acrisure

Acrisure is an insurance brokerage firm that provides a range of insurance products and services to businesses and individuals. The company was founded in 2005 and is headquartered in Caledonia, Michigan. Acrisure offers a wide range of insurance products, including property and casualty, employee benefits, and personal lines insurance. The company has grown rapidly through a series of acquisitions, and now has over 500 offices in the United States and around the world. Acrisure has been recognized as one of the fastest-growing companies in the United States, and has won numerous awards for its innovative insurance products and services.
Learn more about Acrisure
Size
7,000 employees
Industry
Founded
2006

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