Admissions Director

Vierra Communities

$80K — $95K *
Healthcare
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree preferred or unencumbered nursing license in the state.
  • Valid driver's license required.
  • Minimum of three years of experience in census development and occupancy management in a nursing home or related healthcare facility.
  • Knowledge of nursing and medical practices, as well as laws and guidelines for long-term care.
  • Proficient in technology-driven patient care and HRIS/timekeeping software.

Responsibilities

  • Develop and implement external sales strategy to meet facility census goals while ensuring compliance with laws and regulations.
  • Build and maintain relationships with referral sources such as hospitals and senior centers to promote facility services.
  • Identify and cultivate new referral partners and develop corresponding sales strategies.
  • Document and report monthly activities and outcomes to the supervisor to demonstrate strategy implementation.
  • Track referral status, conversion rates, and maintain accurate contact information in a customer retention system.

Benefits

  • 7 Paid Major Holidays
  • Generous PTO
  • Medical, Dental and Vision insurance
  • Company Paid Life & AD&D Insurance & LTD
  • 401(k) immediate enrollment with match
  • Tuition Reimbursement (up to $2,500 annually)
Full Job Description
Position: Admissions Director - Skilled Nursing Facility

Are you looking to put your skills and the compassion you have for people to work, with an employer that values you and the work you do? If so, Vierra Communities is looking for you. If you are motivated, reliable and have a strong work ethic, we invite you to join our amazing team in providing our residents and patients with compassion and excellent care. We offer extremely generous and competitive pay and benefits and a positive work environment with a team that is committed to growth and providing excellent care.

Overview:

Vierra Communities is a family-owned and operated Rehab and Nursing facility that provides a truly unique health & rehabilitation experience. We have a close-knit staff that will do anything to create the best community and experience for our residents.

Full-time Benefits:
  • 7 Paid Major Holidays
  • Generous PTO
  • Medical, Dental and Vision
  • Company Paid Life & AD&D Insurance & LTD
  • Voluntary Life Insurance
  • 401(k) immediate enrollment with match
  • Tuition Reimbursement (up to $2,500 annually)

Required Qualifications
  • A bachelor's degree from an accredited college or university is preferred, or an unencumbered nursing license in the state[NB1] [NB2] .
  • Valid driver's license in the state.
  • Must have, as a minimum, three (3) years of experience with demonstrated success in census development and occupancy management in a nursing home, or other related health care facility.
  • Knowledgeable nursing and medical practices and procedures, as well as laws, regulations and guidelines pertaining to long-term care.
  • Requires proficiency in technology-driven patient care and HRIS and timekeeping/attendance software

Major Duties and Responsibilities
  • Plans, develop, organizes, and implements, an individual external sales strategy with a scheduled program of daily activities designed to achieve facility census goals while also maintaining compliance with current state and federal laws and regulations.
  • Plans, develops and implements an external census sales strategy to personally build and maintain strong relationships with referral sources such as hospitals, physicians, senior centers, department of human resources, home health agencies, hospice, etc. Provides information to clearly share the services and offerings of the facility.
  • Identifies opportunities with new referral partners/sources and develops sales strategies to build relationships and communicate the facility's services and offerings.
  • Submits a monthly calendar to the supervisor of events, visits, face to face, or personal activities by other means demonstrating the implementation of the census strategy/plan.


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  • Provides weekly documentation of the monthly calendar execution to the supervisor.
  • Develops and implements a sales strategy that leads to the conversion of referrals to admission status.
  • Schedules routine events/activity with identified referral partners/sources and reports results to the Administrator. Follows the established geographic territory as outlined by the Administrator.
  • Identifies opportunities for additional partnerships with entities such as physicians, community- based agencies, hospitals, hospices, etc. Develops and implements a sales strategy accordingly. Communicates and reviews this strategy with the Administrator as weekly, monthly, and as requested.
  • Maintains a current, updated listing of referral partners/sources, locations, and personal assignments always.
  • Tracks his/her personal close ratio and reviews with the Administrator weekly and as requested.
  • Utilizes a customer retention management system to establish account and contact information. Always keep information current and up to date.
  • Conducts presentations of services to health providers, community groups, and potential residents.
  • Monitors and self-evaluates outcomes of his/her efforts and communicates recommendations to overcome identified obstacles to Administrator.
  • Accepts direction from the Administrator regarding necessary changes and additions to daily, planned activities and overall strategy.
  • Maintains a working knowledge of the facility's supports and services.
  • Maintains a working knowledge of Medicare, Medicaid, and other insurances for short- and long- term care services. Consults with internal support team members as needed.
  • Always knows the status of each referral in his/her territory.
  • Understands the facility's clinical capabilities as reflected in the most recent Facility Assessment.
  • Consults with Administrator or Director of Nursing as needed. Is cross trained in all aspects of the admissions office.
  • Utilizes a computer, phone, electronic medical record, referral tracking program daily. Ensures his/her behavior is aligned with facility goals for occupancy and customer service.
  • Informs the Administrator of obstacles or barriers to admitting residents and recommends solutions to such obstacles and barriers.
  • Maintains knowledge of pertinent information such as anticipated discharges, potential admissions, hospital discharges and available beds listing related to working his/her current referrals.
  • Communicates with internal admissions coworkers and external referral partners/sources to coordinate pending admissions.
  • Demonstrates interpersonal relationship skills by developing and maintaining trust with coworkers and referral partners/sources.
  • Resolves customer concerns and complaints in a timely and satisfactory manner.
  • Speaks effectively in private and public situations and may be called upon to deliver information about the facility to various media outlets.
  • Reports at least weekly and monthly on the status of achieving census goals to the Administrator when indicated.


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  • Participates in facility assessment activities as needed, such as carrying out duties assigned as part of a performance improvement committee.
  • Collaborates with members of the interdisciplinary team, physicians, consultants, and community agencies to identify and resolve issues that improve the admissions process.
  • Promotes teamwork, mutual respect, and effective communication. Successfully executes census development strategies and plans.
  • Participates in the facility's plan of correction response to an inspection survey and implements
  • any follow-up as designated by the Administrator or Director of Nursing.


Additional Requirements:
  • Must be able to perform the physical requirements of the position

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