Owner'sClub &Program Specialist (Embedded Role)
Automotive Owner's Club | CX Strategy & Loyalty Support
Role Overview

The Owner's Club Strategy & Program Specialist supports the ongoing development and evolution of a automotive client 's Owner's Club program by contributing expertise in loyalty strategy, customer engagement, and Customer Lifetime Value (CLV). This role is an embedded partner to our automotive client's Owner Engagement team and their agency partners, helping to strengthen the program's value proposition and identify opportunities for enhancement. While this position includes coordination, its primary value is bringing informed perspective and actionable recommendations-not traditional account management alone.
About the Program

The Owner's Club is a loyalty and engagement initiative designed to build long-term relationships with owners through exclusive benefits, personalized communications, and curated experiences. The program supports engagement, retention, and an enhanced ownership experience across the lifecycle.
Key Responsibilities
Loyalty Strategy Support & Program Optimization

• Support evolution of the Owner's Club value proposition to improve engagement and CLV
• Contribute recommendations on program enhancements including benefits and experiences
• Evaluate program effectiveness through a customer-first lens
• Support test-and-learn initiatives to improve performance
• Help define and track program success metrics

Program & Experience Development

• Support development of a cohesive Owner's Club experience across the lifecycle
• Ensure alignment with customer needs and expectations
• Identify opportunities to enhance the member experience
• Support integration across CRM and digital touchpoints
• Ensure program is fully aligned with the client's brand

Partnership-Enabled Value (Supporting Capability)

• Provide input on leveraging partnerships to enhance Owner's Club benefits
• Evaluate partner-driven value opportunities where relevant
• Ensure alignment with customer value and program objectives

Note: This role collaborates with the client's Partnerships team but focuses on supporting owner value, not managing partnerships.
CRM & Owner's Club Alignment

• Support alignment between CRM communications and Owner's Club experiences
• Ensure coordinated engagement across customer touchpoints
• Contribute to defining Owner's Club role in the customer journey

Cross-Functional Collaboration

• Collaborate with our client's teams and their agency partners to support alignment
• Contribute insights and recommendations
• Support focus on customer and program outcomes

Program Coordination & Execution Support

• Maintain visibility into workstreams and deliverables
• Participate in working sessions and status meetings
• Support continuity across initiatives

Desired Skills & Experience
Required

• 3-5 years in CRM, loyalty, or lifecycle marketing
• Working knowledge of loyalty programs and customer lifecycle strategy
• Understanding of CLV and retention drivers
• Ability to contribute to customer-centric program development
• Strong collaboration and communication skills

Preferred

• Exposure to loyalty programs with partner-enabled components
• Experience integrating third-party offers into programs
• Experience in automotive or similar industries
• Familiarity with dealer/OEM environments

Core Competencies

• Customer Value Orientation
• Structured Thinking
• Customer-Centric Mindset
• Collaboration
• Curiosity & Initiative
• Attention to Detail

Success in This Role Looks Like

• Contributions that strengthen the Owner's Club value proposition
• Improved alignment across CRM and program touchpoints
• Identification of opportunities to enhance engagement
• Effective collaboration across teams
• Consistent, structured program support

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.

$60,000-$140,000 USD

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

VML is a WPP agency (NYSE: WPP). For more information, please visit www.vml.com, and follow along on Instagram, LinkedIn, and X.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.