Informa

Account Manager - Major Accounts

Informa$100K — $120K *
Enterprise Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3-5 years B2B sales experience in media, demand generation, and/or technology marketing solutions
  • Proven success prospecting and cross-selling
  • Excellent communication and relationship-building skills with marketing decision-makers
  • Highly organized and self-motivated
  • Data-driven, proficient with CRM tools like Salesforce
  • Willingness to learn and adopt AI tools for sales improvement

Responsibilities

  • Manage and develop relationships with existing enterprise accounts
  • Conduct client reviews and strategy sessions to ensure satisfaction
  • Identify upsell and cross-sell opportunities within the client base
  • Generate new revenue via outbound strategies or sales partnerships
  • Articulate value propositions to meet prospect goals
  • Build and maintain a strong sales pipeline
  • Present complex program recommendations to clients

Benefits

  • Welcoming culture with social events and charity days
  • Volunteer time with philanthropic organizations
  • Career growth opportunities through training and mentoring
  • Open Vacation policy plus national holidays
  • Competitive benefits including a 401k match and health insurance
  • Strong wellbeing support and mental health resources
  • Recognition programs for outstanding performance
  • Opportunity to collaborate with international teams
Full Job Description
Job Description

About the Role

Join Informa TechTarget's high-performing Enterprise sales team, where you'll partner with Fortune 1000 technology companies to drive their marketing and demand generation strategies. As a Major Account Manager, you'll manage a portfolio of strategic accounts, leveraging our industry-leading intent data, content creations, brand and demand solutions to help clients influence and engage B2B technology buyers.

Essential Job Functions

Account Management & Expansion
  • Manage and develop relationships with existing clients in assigned territory of large, enterprise accounts
  • Conduct regular client reviews and strategy sessions (alongside Customer Success Manager) to ensure satisfaction and alignment
  • Identify upsell and cross-sell opportunities within current client base

New Business Development
  • Generate net new revenue opportunities via owned outbound strategies and/or partnership with sales development counterparts
  • Deliver and articulate Informa TechTarget's value proposition as it relates to prospect goals and objectives
  • Build and maintain pipeline of 3-4x quota coverage

Strategic Engagement
  • Construct and present complex program recommendations based on client objectives to deliver value across all phases of the sales funnel
  • Interact face-to-face (where possible) with senior-level sales and marketing stakeholders across target prospect accounts
  • Represent Informa TechTarget at industry events and client meetings

What Success Looks Like
  • Achieve/exceed annual revenue targets
  • Expand average account value through strategic upsell/cross-sell
  • Build strong executive relationships with C-level and VP-level stakeholders


Qualifications

Required Qualifications
  • 3-5 years B2B sales experience in media, demand generation, and/or technology marketing solutions
  • Proven success prospecting, expanding, and cross-selling within a territory
  • Excellent communication, presentation, and relationship-building skills with marketing decision-makers
  • Highly organized, self-motivated, and able to manage multiple campaigns and stakeholders simultaneously
  • Data-driven, comfortable using CRM tools (Salesforce, Outreach, Gong) and leveraging intent and analytics platforms
  • Willingness to learn, adopt AI tools, and continuously improve sales and productivity methods

Preferred Qualifications
  • Experience selling marketing technology, intent data, or content syndication solutions
  • Familiarity with B2B tech buyer journey and marketing funnel optimization
  • Track record of managing accounts with $250K+ annual contract value
  • Experience with ABM (Account-Based Marketing) strategies


Additional Information

This position offers $100,000+ base salary based on experience + commission.

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you're not spending time together in one of our offices or other workplaces - like at an Informa event - you get the flexibility and support to work from home or remotely.

Our benefits include:
  • Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
  • Broader impact: take up to four days per year to volunteer with a philanthropic organization
  • Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it's time for the next step, we encourage and support internal job moves
  • Time out: Open Vacation, plus 10 national holidays, and the chance to work from (almost!) anywhere for up to four weeks a year
  • Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
  • Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
  • Recognition for great work, with global awards and kudos programs
  • As an international company, the chance to collaborate with teams around the world

About Informa

Informa is a publishing and events company that provides information and services to businesses and professionals. The company's products include books, journals, and online databases. Informa also organizes conferences and exhibitions in various industries, including healthcare, finance, and technology. The company was founded in 1998 and is headquartered in London, England. Informa has offices in more than 30 countries.
Learn more about Informa
Size
11,000 employees
Industry

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