Full Job Description
The Account Executive plays a critical role within WBD's Ad Sales team and is responsible for selling across CNN. We are dedicated to driving the evolution of news and advertising, enhancing audience engagement, and unlocking impactful opportunities for our brand partners. We combine the power of trusted journalism with innovative storytelling and cutting-edge technology to help brands connect with audiences at scale.
CNN is seeking a dynamic and results-oriented Account Executive with expertise across linear and digital platforms, including audio, social, and branded content. We're looking for an experienced media professional who can effectively communicate CNN's value proposition, develop strategic partnerships, and drive business results in an evolving marketplace.
Responsibilities
• Develop and grow advertising revenue across CNN's portfolio of linear, digital, social, audio, and branded content offerings.
• Identify and develop new business opportunities within high-potential categories and accounts.
• Grow existing business through strategic account planning and retention initiatives.
• Build and strengthen relationships with clients, agencies, and key stakeholders to maximize business opportunities.
• Partner with Strategy, Research, Branded Content, Production, Client Solutions, and Editorial teams to develop customized marketing solutions.
• Effectively position CNN's unique value proposition and premium content environment within the marketplace.
• Maintain a strong sales pipeline and provide accurate revenue forecasting.
• Operate with urgency, creativity, and a client-first mindset in a competitive media landscape.
• Serve as a passionate ambassador for CNN's brand and the mission of trusted journalism.
• Performance Expectations
Success in this role is demonstrated through:
• Consistently meeting or exceeding assigned sales budget goals.
• Retaining and expanding business within assigned client and agency accounts.
• Developing strategic account plans and maintaining a healthy sales pipeline.
• Delivering client-focused, multi-platform advertising solutions that align with advertiser objectives.
• Partnering effectively across teams to drive successful business outcomes and exceptional client experiences.
Minimum Qualifications
• Bachelor's degree in Business, Marketing, Communications, or a related field.
• 5+ years of direct selling experience in media, advertising sales, or client partnerships.
• Strong understanding of the advertising ecosystem, including linear, digital, and emerging media platforms.
• Proven ability to achieve sales goals and manage complex client relationships.
• Excellent presentation, negotiation, and communication skills.
• Experience developing integrated, multi-platform advertising solutions is preferred.
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery's total compensation package for employees. Pay Range: $94,231.00 - $175,000.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.