Account Executive (Toronto)

Intrado

$85K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in business, marketing, or a related field; equivalent experience may substitute education.
  • Minimum of 3 years of sales experience in public relations or related industry, with a focus on prospecting.
  • Strong writing, editing, and proofreading skills for high-quality communications.
  • Deep understanding of PR value and the competitive landscape of clients' businesses.
  • Experience building relationships with C-suite executives and creating strategic messaging.

Responsibilities

  • Develop and execute public relations programs for diverse clients.
  • Prospect and qualify new business leads while supporting corporate goals.
  • Communicate effectively with top-tier media to pitch stories and press releases.
  • Monitor media coverage and report results to clients and teams.
  • Enhance client relationships by identifying and addressing their unique needs.
  • Conduct quality reviews of services to improve efficiency and client satisfaction.
  • Support proposal development and deliver presentations for new and existing clients.

Benefits

  • Opportunity for hybrid work arrangement, with in-office days required.
  • Comprehensive health benefits including medical, dental, and vision coverage.
  • Access to quarterly recognition awards and wellness programs.
  • Curated learning resources with over 8,000 free courses available.
  • Supportive environment with Employee Resource Groups celebrating diversity.
Full Job Description
Job Description

Account Executive - Job Description

Public Relations/Investor Relations

Location: Toronto

Hybrid: 3 x per week in office at 155 University Ave.

Compensation: This opportunity offers a base of $85,000 CAD plus monthly paid commission. Actual salary will be commensurate with skills, experience, location and market condition.

Notified is hiring a Public Relations/Investor Relations Account Executive. The Account Executive will have responsibility for developing, prospecting and executing public relations programs for our financial and non-financial. This role will also be responsible for earned media relations and running day-to-day activities on key accounts. If you enjoy working in a fast-paced, challenging but rewarding environment as well as having the skills and background to become part of a successful sales team please reach out. The Account Executive will establish an excellent working relationship with clients and continuously strive to improve the business relationship and overall level of service.

MAJOR JOB ACCOUNTABILITIES

Sales Functions - Responsible for continual prospecting activities for new sales leads for assigned business services following the sales process from beginning to end while supporting corporate and departmental goals and values

  • Qualify new business prospects by determining if the prospect matches company services and qualifications, outlining opportunities and benefits of pursuing relationships.
  • Understand the value of PR to your client's businesses and how to achieve valuable results for them
  • Demonstrate expertise in your client's business and industry and know your client's competitors
  • Pitch press releases and feature ideas by phone or email to top-tier media with a wide range of targets including business/financial and industry trade press to secure placement for clients
  • Understand and begin to demonstrate how to build a compelling story narrative for clients
  • Support sales activities such as RFPs and the development of their responses, proposal development and delivery of proposal presentations and materials for existing and new clients
    Demonstrate the ability to write, edit and proofread to create high quality internal and external, channel-appropriate communications content.
  • Monitor press coverage daily and report results to the wider team and clients, as well as researching and maintaining editorial calendars and media lists.
  • Understand the role of C-suite executives, possessing the ability to develop key messages
  • Client Relations - Establish an excellent working relationship with clients, continuously striving to improve the business relationship and overall level of service
  • Ensure the unique needs of the client are understood and identify improvements needed to enhance business relationships, increase revenue, and exceed the client's expectations
  • Perform quality review of services provided; review trends and customer complaints to evaluate efficiency of workflow and current methods and procedures.
  • Provide input and perimeters to ensure customer surveys are effective and useful as required


Education

  • Bachelor's degree from an accredited college or university with major course work in business administration, marketing or a related field required.
  • Equivalent work experience in a similar position may be substituted for educational requirements.

Experience

  • Minimum 3 years increasingly responsible experience in national, regional or state sales to include extensive prospecting required, preferably in the Public relations / media/social monitoring / platform industry


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