What You'll DoWe're looking for a
Account Executive to drive new business and expand revenue across brand, agency, and OEM advertisers. This is a quota-carrying, consultative sales role: you'll own the full cycle from prospecting and pitch through negotiation and close, then partner with Account Management, Ad Operations and Activation Team to set each new partnership up for success. You'll sell the full TI Media portfolio - on-site display and branded content plus offsite audience extension - using our first-party data as your edge in the room. Your responsibilities will include but are not limited to:
Pipeline & New Business- Own a new-business quota, building and managing a healthy pipeline across brand, agency, and OEM prospects in our core verticals. •
- Prospect strategically, identify high-potential advertisers, map decision-makers, and open conversations through outreach, referrals, and industry networking.
- Maintain accurate forecasting and pipeline hygiene in the CRM, and communicate progress clearly in weekly pipeline meetings.
Pitch & Close- Lead discovery to understand each advertiser's business goals, then build and present compelling, data-driven proposals across on-site display, branded content, custom creative, and offsite audience extension (social, display, online video, and connected TV).
- Use Trader Interactive's first-party marketplace data to differentiate proposals and connect recommendations to measurable client outcomes.
- Negotiate pricing, packaging, and terms to close deals that are beneficial for both the client and TI Media.
Handoff & Partnership- Partner with Account Management to ensure a smooth transition from signed deal to campaign launch, sharing context on client goals and expectations.
- Quarterback key accounts alongside Account Management, co-leading quarterly business reviews (QBRs) and using them to drive renewal and upsell conversations.
- Identify incremental optimization and growth opportunities across DSP, social platforms, and search, translating campaign performance into clear, actionable recommendations for clients.
- Bring an analytics-driven point of view to client reporting - turning first-party marketplace and campaign data into a clear story of value that strengthens retention and surfaces upsell.
- Stay close to key accounts post-sale to identify upsell and renewal opportunities, working alongside the AM who owns day-to-day delivery.
- Represent the voice of the advertiser internally, feeding market and product insight back to sales leadership.
- Build relationships with Director, VP and C-level marketing executives and key marketing decision makers within partner organizations.
- Employ critical thinking and creative problem-solving skills to navigate relationships and difficult partner conversations.
- Be an indispensable cross-functional partner across the Product, Marketing and Operations team to ensure we are delivering on partner needs.
What We're Looking For- 4+ years of quota-carrying digital media sales experience, ideally selling to brands, agencies, or OEMs.
- A proven track record of meeting or exceeding new-business targets and closing complex, multi-stakeholder deals.
- Solid knowledge of digital media and marketplaces, including direct IO, programmatic guaranteed, private marketplaces (PMP), and biddable programmatic & social environments.
- Confident, consultative communication skills - you can make complex data clear and persuasive for senior client stakeholders.
- Comfort with CRM (e.g., Salesforce) for pipeline management and forecasting.
- Excellent listening, communication, and organizational skills
- Speed, resourcefulness, and a go-getter mentality. You are comfortable working in a fastpaced environment and navigating ambiguity
- Excellent negotiation and problem solving skills, a hunter's mindset
Bonus Points (Nice to Have)- Experience selling into automotive, powersports, marine, RV, or heavy equipment verticals.
- Experience with omnichannel advertising sales.
- Ability to build and implement strategic sales plans that result in success for our partners
- Creative storyteller with the ability to use data to quantify opportunities and influence decision makers
The expected OTE (base plus commission) for this role is $170,000 - $200,000 CADSo come and join our team - because every role is a big role in our plans to go big.
Department Media Locations Toronto, ON
