Hearst Television Inc

Account Executive

Hearst Television Inc • $50K — $120K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • BA/BS in Advertising, Marketing, or Communications or equivalent experience
  • 2+ years in business-to-business outside sales in advertising or media
  • Proven success in new business acquisition and exceeding revenue goals
  • Superior presentation, interpersonal, and communication skills
  • Technically savvy with experience in Salesforce, Excel, and PowerPoint

Responsibilities

  • Utilize AI-powered software to enhance the sales cycle
  • Generate new leads through cold calling and networking
  • Become an expert on digital and print products/services
  • Deliver effective sales presentations
  • Create engaging advertising solutions for clients
  • Recommend new products and handle objections efficiently
  • Manage client pipeline and revenue forecast in Salesforce.com

Benefits

  • Comprehensive training programs for skill development
  • Collaborative culture that values ideas and input
  • Dynamic work environment that promotes engagement
  • Health, dental, and vision coverage
  • 401k with company match
  • Paid time off and holidays
Full Job Description
Job Description

Title: Account Executive

Role Overview: Hearst Newspapers is investing in its sales force, and we want you to be a part of it! We are looking for a digitally savvy, highly motivated Account Executive to join our advertising team at Hearst Connecticut Media Group. As an Account Executive, you will be responsible for developing and managing a sales pipeline and building new business relationships with local advertisers throughout the Connecticut area. You will work with your customers to promote compelling solutions that best fit their marketing needs. As an advocate for the customer within Hearst Connecticut Media Group, the role works in cooperation with other departments to ensure we can meet and exceed customer expectations both in performance and process. Hearst Newspapers operates on a hybrid work week schedule.

What will you do?
  • Drive Success with Innovative Tools: Utilize our AI-powered software to enhance every stage of the sales cycle, from prospecting and planning to presenting and closing deals.
  • Lead Generation: Call on local small to medium sized businesses to show the value of our suite of digital media advertising products from social media, display, video, programmatic, SEO/SEM to traditional advertisements. You will generate new leads through cold calling, networking, and prospecting, as well as staying aware of any new businesses opening in the area. You will own the sales cycle and will have the support of your local account management team to aid in continued support after the sale!
  • Product Expertise: Become an expert on our digital and print products/services. The first three weeks of hire, you will be provided with both global and local training to be fully educated before even going out on your own! You will also have full support throughout your career which includes continual learning and training to grow and achieves success as an Account Executive.
  • Execute sales tactics: Implementing marketing strategies, delivering effective sales presentations with passion to consistently earn, retain and increase revenue.
  • Advertising Solutions: Create engaging advertising solutions to solve clients' business needs.
  • Client Solutions: Recommend new products and promotional opportunities to current clients and handle objections efficiently. Be a large part of the local business community and boosting your clients' businesses through multiple digital media channels.
  • Forecasting: Manage client pipeline and monthly revenue forecast in Salesforce.com.


What will it take to be successful?
  • Purposeful: You are direct and get things done quickly, with confidence, integrity, and determination.
  • Adaptable: You react and adjust to changing conditions and come up with practical ideas to deal with them.
  • Driven: You have self-assurance and competitive drive, delivering high-quality, organized, and repeatable results.
  • Communicator: You are a lively and intelligent person with a stimulating influence on others.
  • Trend-Savvy: you will keep informed of industry developments to ensure our digital advertising strategies remain cutting-edge and effective.


What we're looking for:
  • Education: BA/BS degree in Advertising, Marketing, or Communications a plus or equivalent experience.
  • Experience: 2+ years of business-to-business outside sales in advertising or media, with a proven success in new business acquisition and exceeding revenue goals.
  • Skills: Superior presentation, interpersonal, and communication skills. Technically savvy with experience in Salesforce, Excel, and PowerPoint.
  • Mindset: Goal-oriented, competitive, and forward-thinking with strong business and financial acumen.


What we offer:
  • Dynamic Environment: A great work environment where it's never boring.
  • Comprehensive Training: Paid in-depth sales and product training.
  • Competitive Compensation: Competitive base salary with uncapped commissions for unlimited earning potential.
  • Collaborative Culture: Ideas and input are always welcome.
  • Learn more about Hearst Newspapers at www.joinhnp.com

Compensation: In accordance with applicable law, Hearst is required to include a reasonable estimate of the compensation for this role if hired in Connecticut. The reasonable estimate, if hired in Connecticut, is $50,000 - $60,000 base plus commissions with on-target earning potential of $90,000 - $120,000 annualized in the 1st year, based on individual performance, commissions are uncapped for unlimited earning potential. A final decision on the successful candidate's starting salary will be based on a number of permissible, non-discriminatory factors, including but not limited to skills and experience, training, certifications, and education.

Benefits: Eligible employees enjoy Health, dental, vision coverage, Health savings and/or flexible spending accounts, short & long-term disability insurance, 401k with company match, paid time off for vacation, sick days, company holidays and floating holidays.

Join us at Hearst Connecticut Media Group and become part of a team that values innovation, collaboration, and customer success. Apply now to make an impact in the Connecticut advertising market!

#LI-DH1

#LI-Hybrid

About Hearst Television Inc

Hearst Television Inc is a broadcasting company that owns and operates 33 television stations in the United States. The company was founded in 1948 and is headquartered in New York City. Hearst Television is a subsidiary of Hearst Communications, which is one of the largest diversified media and information companies in the world. The company's stations reach approximately 21 million households across the United States, making it one of the largest television station groups in the country. Hearst Television's stations are affiliated with major broadcast networks such as ABC, NBC, CBS, and FOX.
Learn more about Hearst Television Inc
Size
3,500 employees
Industry
Founded
1997

Similar Jobs

More Jobs at Hearst Television Inc

More Media Jobs

Find similar Account Executive jobs: