Account Executive, B2B Fintech

Forum Ventures LLC

$150K — $200K *
Denver, CO 80219Remote in Denver, CO
Finance & Insurance
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3 to 7 years of B2B sales experience with 2 years in full-cycle closing roles
  • Proven ability to source your own sales pipeline
  • Experience selling to finance, credit, or operations at mid-sized companies ($50M+ revenue)
  • Prior knowledge in credit software, trade credit, AR automation, or commercial credit data products
  • Capability to translate business pain into ROI conversations effectively

Responsibilities

  • Build and manage an outbound pipeline targeting mid-market manufacturers and distributors
  • Conduct the full sales cycle from cold outreach to closing
  • Create and develop the sales playbook for the company
  • Manage the sales technology stack and provide feedback on effectiveness
  • Represent Credit Pulse in industry events and networks
  • Gather and relay deal intelligence to the product team
  • Set and achieve quarterly pipeline and annual recurring revenue (ARR) targets

Benefits

  • Competitive base salary with meaningful early-stage equity
  • Direct collaboration with the founding team and CEO
  • Ownership over the creation of the sales strategy and playbook
  • Flexible approach to feedback and quick adjustments to products based on client needs
  • Opportunity to disrupt a dated industry with innovative solutions
Full Job Description
Most credit teams are still running on spreadsheets and gut feel. Credit Pulse is looking for a Founding Account Executive to show them a better way.

THE ROLE

This is not a role for someone who needs process handed to them. We are building the sales playbook from scratch, and we need the person who will write it.

Credit Pulse is looking for someone who wants breadth and depth and ownership from day one. You'll work directly with the CEO and have a short feedback loop to product - when customer feedback needs to change what we build, it does.

OTE is $150,000-$200,000. This is not a bet-on-commission role. We're paying a competitive base for the right person, plus meaningful early-stage equity.

What you will own:
  • Build and work your own outbound pipeline targeting mid-market manufacturers, distributors, and wholesalers in the $50M to $500M revenue range
  • Run the full sales cycle from cold outreach through discovery, demo, negotiation, and close
  • Develop Credit Pulse's sales playbook: ICP definition, messaging by vertical, objection handling, sequencing strategy, and deal qualification framework
  • Stand up and own our sales tech stack (we use Apollo, Smartlead, and HubSpot - you should have opinions about what works)
  • Represent Credit Pulse at industry events and within credit and trade finance communities (NACM, NAED, IFDA, and similar)
  • Feed structured deal intelligence back to product - what objections are recurring, what integrations are blockers, what workflows prospects actually run
  • Hit quarterly pipeline and ARR targets you help set

WHAT MAKES THIS DIFFERENT

Real ownership. The playbook you write becomes the company's playbook. This is not the tenth AE executing a documented motion.

Direct access. You'll work alongside the founding team with a short line to the CEO and product. When a deal surfaces a pattern, we act on it.

A category that's overdue for disruption. The tools credit managers use today are either 20-year-old ERP modules or expensive enterprise platforms that ignore the mid-market. You'd be the one who figures out how to sell into that gap.

WHO WE ARE LOOKING FOR

Strong preference for candidates with a background in one or more of the following - if you've sold to or inside a credit team, you already understand the pain, and that's a significant advantage here:
  • Credit software, trade credit, or AR automation (Bectran, HighRadius, Billtrust, Cforia, or similar)
  • Commercial credit data or risk data products (Dun & Bradstreet, Experian Business, Creditsafe, NACM network)
  • ERP or fintech platforms with credit or finance workflows (NetSuite, Sage, Dynamics, SAP)
  • B2B SaaS sold into finance, operations, or credit departments at mid-market manufacturers or distributors

You should also have:
  • 3 to 7 years of B2B sales experience, with at least 2 years in a full-cycle closing role
  • A track record of sourcing your own pipeline - not just working inbound or SDR-generated leads
  • Experience selling into finance, credit, or operations personas at companies with $50M or more in revenue
  • Comfort with a consultative, discovery-driven sales motion where the product replaces a manual workflow
  • The ability to translate business pain (slow credit approvals, AR exposure, bad debt write-offs) into a concrete ROI conversation
  • You write cold outreach that gets replies - sequences, proposals, and follow-up are yours to own

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