Full Job Description
Overview
Previous Experience Needed
Knowledge and understanding working in Agile, a familiarity of SCRUM, sprints, sprint planning and retrospectives
Manage digital projects with a expertise in website development and technology solutions
Understanding and/or familiarity with Salesforce and Adobe marketing platforms
Development and production of modular content and deployment in the U.S. and abroad
Email marketing experience and expertise
Social media marketing end-to-end experience
Digital Agency experience
Agency Operations
Drives the process and details, and leads tactical plans. Forecasts budgets.
Finances: Develops and administers clients' budgets based on accurate estimating and tracking of hours, out-of-pocket expenses, and reconciliation against estimates. Raises client awareness as to when changes in client direction affect estimates. Thorough knowledge of contract and its implications.
Sound decision making regarding hours dedicated to jobs, what to prioritize. Thorough knowledge of all basic financial tools necessary to account management
Trouble shoot: Solution oriented. Knows when things might get off track in agency operations. Uses experience and judgment to proactively solve for potential problems before they get too big. Ability to solve client issues, independently moderate conflicts and influence management decisions
Team Leadership: Takes on wider, formal and informal leadership responsibilities within the agency
Management: team leader, provides clear and fair direction & feedback to junior account staff
Responsibilities
Knowledge
Demonstrates and applies extensive and expert knowledge of assigned brands
Successfully serves as point of authority and/or source of advice for therapeutic area
Ensures team adherence to agency process. Identifies issues and leads problem resolution
Strategy
Vision: Develops communication objectives & strategies (e.g. marketing/ brand platform briefs). Has the ability to see the big picture and identify the key/broad issues while still driving the process and details
Planning: High-level analysis of category, research, competitive data. Analyzes and extracts findings/issues from all available marketing data. Active in strategic development.
Demonstrates passion for the brand
Tactics and Execution
Develops marketing/ brand platform briefs. Owns the agency process. Shows resourcefulness and thoroughness in developing tactical plans, including budgets and timelines.
Production: Supervises and effectively manages the production of client-approved marketing tools
Creative: Collaborates on creative brief development
Assumes responsibility for the writing and preparation of marketing communications plans and proposals
Communication: communicate key Client issues/ initiatives to team accurately and in timely manner
Demonstrates the ability to think creatively and strategically
PHCG Offerings: Basic knowledge of PHCG businesses, offerings, and tools
Qualifications
About You
Exhibits Integrity and Trust
Exhibits Self Development
Bachelors degree
MBA, Masters in Marketing or related discipline preferred
Experience in healthcare communications environment preferred
7+ years experience
Additional information
Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.