Who is the Account Director?The Account Director is seen by clients as an equal peer and collaborative partner that provides insight, inspiration and counsel on their business and marketing goals and initiatives. As a trusted advisor, you are the person senior clients want alongside them when making decisions developing marketing plans. You work in tandem with a small team of more junior account managers to successfully cater to a portfolio of clients.
Broad responsibilities include:
- Overseeing account portfolio and strategy, offering insights and counsel to primarily senior-level client contacts. Primarily involved in high-touch/strategic initiatives, providing influence during key decision points.
- Ensuring strategic success in project outcomes through successful account management, client relationship management, and collaboration with internal strategists in guiding agency-wide initiatives. Enforcing adherence to project timelines and ensuring client alignment on scope, deliverables, and budget.
- Collaborating with cross-functional teams to integrate subject matter expertise into strategic initiatives and client solutions, and playing a key role in fostering a positive and productive work environment.
- Providing mentorship, coaching, and guidance to more junior account teammates as it relates to shared accounts.
- Utilizing expert knowledge of digital marketing offerings, agency services, and industry trends to ensure high-quality output in creative, media, and production initiatives and helping to establish KPIs and strategies for success.
- Understanding client dynamics, navigating internal politics, and shaping business movement through the agency.
- Developing expertise in clients' industries, applying knowledge to inform long-term account strategy.
- Driving the agency's organic account growth strategy, shaping and executing comprehensive account growth plans for all clients.
- Driving thought leadership initiatives within the account management team and agency as a whole.
What do You Need?- 8+ years' agency account management experience.
- Superior communication and relationship-management skills from Director to C-Suite.
- Strong knowledge of the digital marketing and advertising space (experience with both website and media projects is strongly preferred)
- Experience developing strategic initiatives and marketing plans.
- Experience brainstorming with a team for creative ideation.
- Experience with both B2B and B2C brands, as well as experience with healthcare, finance, and other highly regulated industries.
- Excellent organizational skills and a high level of detail-orientation.
- Ability to manage multiple competing priorities and demands.
Important note: if you think you have what it takes to be a great in this role but don't necessarily meet all of these qualifications, please still apply! While we work hard to eliminate unnecessary requirements from our job ads, our teams and needs are constantly evolving, and we'd always love the opportunity to connect and see what might be a fit.
