Account Director, Beauty at AZIONE PRLocation: Los Angeles
Job Description: AZIONE, an award-winning agency, seeks an experienced candidate to join as an Account Director in our beauty and lifestyle division. The ideal candidate should possess 6-8+ years of post-college / internship experience in PR. Experience with innovative startups is a plus. Candidates must thrive in a fast-paced environment.
Key Responsibilities:
Client Relationships & Growth
- Lead and oversee all assigned accounts within portfolio, ensuring they are in good standing
- Proactively contribute to the organic growth of accounts, offering strategic thinking, ideas and opportunities to build relationships of influence
- Builds excellent client relationships, as the day-to-day client contact and media liaison
- Works in collaboration with SVP/VPs to build and deliver client development plans, to solidify and grow AZIONE's influence with clients, and translate into organic growth
- Serve as senior client contact and account lead; address client issues thoughtfully and effectively, escalating issues internally as appropriate
- Lead calls with client and in-person meetings alongside senior team leadership
- Attends 1:1 media briefings with clients as needed (i.e. interviews, desksides, press previews, event activations and more)
- Acts as a source of knowledge to clients, bringing expertise, knowledge and experience to all conversations, initiatives and projects.
- Oversee and contribute to new business processes including brainstorm calls, research, deck contribution and pitch preparation
Strategic Thinking
- Actively pitches across client priorities to consistently secure business, brand, and product features, ad trade stories, executive profiles, podcasts, and trend stories to articulate marketplace differentiation and reach key stakeholders
- Shepherds the curation of appropriate editorial and brand partnership opportunities while overseeing the influencer + talent programming for client projects
- Conceptualizes and executes 360-degree integrated PR campaigns as extension of clients' in-house marketing teams, inclusive of business + lifestyle media relations, influencer engagement, brand partnerships and experiential activations, meeting OKRS (when applicable)
- Oversee cadence of media coverage, messaging, and press material development, ensuring all are in line with clients' overall strategy and brand guidelines
- Oversee and execute business communications strategies, including fundraise announcements, mergers + acquisitions, executive leadership transitions, and more
- Draft higher level scopes of work, pitches, press releases, and talking points as needed
- Oversees the implementation of brand partnerships
- Review and sign off on all client agendas and action items, ensuring all touchpoints are free of discrepancies and fully updated with latest client deliverables
- Oversee and approve weekly and monthly recaps for all team projects
Excellence in Delivery
- Maintains and continuously grows network of powerful "turnkey" media, brand partners, and influencer relationships
- Ignite steady rhythm of proactive and inbound editorial, partnership, and event integration opportunities
- Stays apprised of new technologies and business trends, affiliate platforms, social media trends, and more, assessing brand relevance and strategic use
- Continuously stays up-to-date on best practices relating to reporting to underscore qualitative and quantitative ROI and impact of executed campaigns
- Monitor and keep abreast of industry news and trends, sharing insights and news within the team
- Anticipate and proactively offer solutions to senior team leadership for issues specific to assigned clients/initiatives
- Manage and contribute to agency database of editorial relationships
Leadership
- Displays integrity, honesty, reliability, responsiveness and openness to be trusted by clients and internal teams
- Mentors, leads and inspires individual account teams effectively and responsibly to manage situations with a positive outcome
- At a brand level, demonstrates accountability for client success by clearly defining account team roles and responsibilities, providing coaching, guidance and tools to facilitate goal achievement
- Contributes to building a positive culture of the team and broader studio
- Encourages a positive collaboration and synergy between the PR + Digital teams
- Development of the team culture and staffing development, attending and leading teamwide calls to nurture team growth, steering performance review process, one-on-one team member supervisions, and empowering others to take accountability for their learning
- Manage growth of PR team members, taking responsibility for goal setting, development opportunities and advocating for progression
- Mentors, leads and inspires the PR team effectively and responsibly to manage situations to a positive outcome
- Manages conflict, leaning into issues as they arise
- Actively appreciates colleagues, clients and suppliers to recognize and reward great work
- Demonstrates professionalism, respect and appropriate conduct at all times, setting an example for the team
Requirements:
- 6-8+ years of post-college / internship experience in PR
- Strong problem-solving skills with a creative mindset
- Must be located in Los Angeles
- Our LA team operates on a hybrid office schedule
Benefits:
- Salary - $110,000 - $140,000 annually (based on experience)
- 100% medical and dental coverage
- Bonus and commission opportunities
- Year-long summer Friday hours
- 401K benefits
To Apply: Please send your resume to
[email protected]. Visit AZIONEPR.com for more information about our company.
