Coupa Software

Account Based Marketing Manager - 11567

Coupa Software • $90K — $120K *
Austin, TX 78745In-Person
Business Services
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 3-5+ years of B2B marketing experience, focusing on ABM execution and demand generation.
  • Hands-on experience with multi-tiered ABM programs that drive pipeline and revenue.
  • Proficiency in platforms like 6sense, Folloze, Marketo, Salesforce, and other campaign orchestration tools.
  • Understanding of the enterprise B2B buying journey and related persona engagement tactics.
  • Data-driven mindset; proficient in analyzing campaign metrics and performance reporting.
  • Strong collaboration and project management skills, with a proactive attitude.

Responsibilities

  • Execute and optimize tiered ABM campaigns across North America using personalized and automated tactics.
  • Analyze 6sense intent data to identify buying signals and prioritize target accounts.
  • Develop and implement tailored account journeys to engage key personas effectively.
  • Create and manage personalized campaigns addressing specific account needs at various funnel stages.
  • Collaborate with Account Executives and ADRs to ensure effective ABM execution and alignment with sales.
  • Monitor and report on ABM campaign performance, optimizing strategies and sharing insights for improvement.

Benefits

  • Opportunity to work in a growing B2B marketing environment focused on innovative practices.
  • Engagement with advanced marketing technology and methodologies.
  • Collaboration with dynamic cross-functional teams within the organization.
Full Job Description
What You'll Do:

  • Execute and optimize tiered ABM campaigns (1:1, 1:few, 1:many) across North America, utilizing a mix of personalized tactics and scalable marketing automation.
  • Monitor and analyze 6sense intent and engagement data to identify active buying signals, prioritize target accounts, and coordinate timely follow-up with the Sales team.
  • Build and deploy targeted account journeys, tailoring messaging, content, and marketing channels to effectively engage key personas and buying committees.
  • Build, launch, and manage personalized campaigns using platforms like Folloze, Marketo, and Salesforce to address specific account needs across different funnel stages.
  • Partner cross-functionally and work hands-on with Account Executives and Account Development Representatives (ADRs) to ensure seamless ABM execution and sales alignment.
  • Track, analyze, and report on ABM campaign performance, continuously optimizing tactics and sharing insights to improve conversion rates and pipeline generation.


What You Will Bring to Coupa:

  • 3-5+ years of B2B marketing experience, with a strong focus on ABM execution, demand generation, and performance measurement.
  • Hands-on experience building and executing multi-tiered ABM programs (1:1, 1:few, 1:many) that directly contribute to pipeline and revenue growth.
  • Proficiency in utilizing marketing and sales technology platforms, particularly 6sense, Folloze, Marketo, Salesforce, and other campaign orchestration tools.
  • Solid understanding of the enterprise B2B buying journey and how to deploy tactics that engage various personas within a complex buying group.
  • Data-driven mindset with the ability to analyze campaign metrics, extract actionable insights, and build clear, accurate performance reports.
  • Strong collaborative skills with a proven track record of working closely with sales teams; excellent project management and communication skills with a proactive, growth-focused attitude.

About Coupa Software

Coupa Software is a cloud-based business spend management platform that helps companies control their spending and generate savings. The company's platform provides procurement, invoicing, and expense management solutions that enable businesses to manage their spending across various categories, including travel and expense, contingent workforce, and marketing. Coupa Software's platform is designed to be user-friendly and accessible from any device, making it easy for employees to manage their spending and for businesses to track their expenses. The company serves customers in a variety of industries, including healthcare, retail, and manufacturing.
Learn more about Coupa Software
Size
3,076 employees
Market Cap
$5.9 billion
Industry
Consumer Technology
Net Income
-$142.7 million
Founded
2006
5 Year Trend
+40.2%
Revenue
$489.5 million
NASDAQ
COUP
* Ladders Estimates

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