Scale's growth marketing team is the engine behind the go-to-market motion, driving pipeline and revenue through an integrated mix of demand generation, ABM, and revenue operations. As our Account Based Marketing Lead, you will build and execute our 1:1 and industry-vertical ABM playbooks in close partnership with the Enterprise GTM team across a focused set of target accounts. Reporting to the Head of Growth Marketing, you will take ownership of vertical-specific campaigns across Healthcare, Financial & Professional Services, and Consumer and scale the 1:1 motion for our highest priority accounts.
You will:- Build and execute 1:1 ABM programs for a focused set of strategic enterprise accounts (P0 & P1), owning strategy, channel mix, sequencing, and execution end-to-end.
- Develop vertical-specific campaign strategies tailored to the buying behaviors, pain points, and use cases of target accounts in targeted industries.
- Partner with enterprise sellers and the Head of Growth Marketing on joint account planning, aligning on target stakeholders, engagement goals, content needs, and campaign timing.
- Orchestrate multichannel campaigns across digital advertising, direct mail, web and in-person experiences to engage the full buying committee.
- Track and report on account engagement signals, buying committee penetration, and pipeline influence, turning data into clear and actionable insights for sales and leadership.
- Define ABM KPIs and build reporting frameworks that demonstrate campaign impact on pipeline creation, acceleration, and revenue.
- Collaborate cross-functionally with content, product marketing, and field teams to develop account-specific messaging and personalized executive experiences, then systematize what works into a repeatable ABM playbook.
- Manage a bench of creative production and fulfillment partners, balancing ambitious ideas against turnaround time, cost and delivery logistics.
Ideally you'd have:- 5+ years of B2B marketing experience with at least 3 years focused on account-based marketing, and a proven track record driving measurable pipeline at enterprise accounts.
- Experience working directly with enterprise sales teams on joint account planning, stakeholder mapping, and coordinated campaign execution across a defined account list.
- Hands-on experience with ABM platforms (Clay, Folloze, Reachdesk), marketing automation (Marketo or HubSpot), and Salesforce for pipeline tracking and attribution.
- Strong analytical skills with a bias for action, and the ability to present campaign performance and strategy clearly to GTM leadership and senior stakeholders.
Nice to haves:- Experience marketing to one or more of the following verticals: Healthcare, Financial Services, Professional Services, or Consumer Goods, with familiarity in the distinct buying dynamics and messaging that resonate in each.
- A portfolio of campaigns that made executives stop and respond, and the ability to explain the insight behind each one and the business result it drove.
- Background in executive engagement programs such as personalized landing, executive event support, direct mail, and familiarity with intent data and account-targeted digital advertising strategies.
- Experience at a high-growth B2B SaaS, enterprise technology, or AI/ML company.
Compensation packages at Scale for eligible roles include base salary, equity, and benefits. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position and may be inclusive of several career levels at Scale; it will be determined during the interview process based on work location and additional factors, including job-related skills, experience, qualifications, interview performance, and relevant education or training. Scale employees in eligible roles are also granted equity based compensation, subject to Board of Director approval. Your recruiter can share more about the specific salary range for your preferred location during the hiring process, and confirm whether the hired role will be eligible for equity grant. You'll also receive benefits including, but not limited to: comprehensive health, dental and vision coverage, retirement benefits, a learning and development stipend, and generous PTO. Additionally, this role may be eligible for additional benefits such as a commuter stipend.
Please reference the job posting's subtitle for where this position will be located. For pay transparency purposes, the base salary range for this full-time position in the locations of San Francisco, New York, Seattle is:
$158,400-$198,000 USD
PLEASE NOTE: Our policy requires a 90-day waiting period before reconsidering candidates for the same role. This allows us to ensure a fair and thorough evaluation of all applicants.
