LocationHershey, PA preferred
Open to Remote
Job OverviewThe Associate Brand Manager, Lesser Evil supports the development and commercialization of innovation initiatives within the Salty Marketing Portfolio. Working closely with the Senior Brand Manager, you will translate defined demand spaces and innovation strategies into executable plans, manage cross-functional workstreams, and help deliver high-quality launches.
This is an exciting opportunity to combine consumer curiosity, analytical thinking, and strong execution skills to help shape future growth at Hershey.
What will you do?- Support innovation and renovation initiatives from concept through commercialization using the stage-gate process.
- Analyze syndicated data, consumer insights, and market trends to identify opportunities and support concept development.
- Develop business cases, financial analyses, and performance tracking to support innovation recommendations.
- Assist with go-to-market planning, including launch materials, sell-in tools, and internal communications.
- Partner with Marketing, R&D, Sales, Finance, Shopper Marketing, and agency partners to execute innovation initiatives.
- Monitor post-launch performance, identify key learnings, and recommend actions to improve results.
- Support portfolio strategies across brands, driving clarity and distinction for each.
Minimum Education & RequirementsExperience:
• 3+ years of relevant experience in brand management, marketing, innovation, or a related field, preferably within consumer packaged goods.
Education:
• Bachelor's degree in Marketing, Business, or a related field required.
Preferred Qualifications:
• Exposure to innovation or renovation projects.
• Experience with IRI, Nielsen, or Circana data.
• Experience with basic financial modeling and cross-functional project leadership.
Benefits & PerksAt Hershey, we offer competitive pay and a comprehensive total rewards package designed to support your wellbeing, financial security, and life outside of work.
- Health & Wellbeing: Medical, dental, and vision coverage, plus wellness programs that support your physical and mental health
- Financial Security: Competitive pay, annual incentive opportunities, and a 401(k) with company match
- Time Off & Flexibility: Paid time off, company holidays, and flexible ways of working where applicable
- Growth & Development: Career development programs, learning opportunities, and internal mobility
Benefits may vary based on role, location, and eligibility.
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The anticipated base salary range for this role is $95040 to $118800 per year. The actual base salary offered will depend on a variety of job-related factors, including, but not limited to, experience, skill set, education, and training. In addition to a market-competitive base salary, our Total Rewards package includes performance-based incentives and a comprehensive, competitive benefits package designed to support overall physical, mental, and financial well-being (as applicable). Learn more about Hershey's benefits and all the resources Hershey provides to support our employees' physical, emotional, and financial well-being by visiting the Hershey Digital Employee Experience at www.askHRbenefits.hersheys.com
