Job Description
You will lead the account-based marketing (ABM) strategy, and lead the planning and measurement to deliver a comprehensive ABM program. Your experience with integrated marketing campaigns will ensure there is a contextual and personalized experience across the entire buyer's journey. Plus, you will know how to weave in the right content and experiences at the right time to create velocity at each stage of the funnel.
Reporting to the Manager, Sr. Strategic Portfolio Marketing, you will measure your success in this role through engagement and influence. This influence will see growth across pipeline creation and ARR from the existing Fiix account list through site expansion, and net new enterprise acquisition.
As an important contributor to Fiix's outbound efforts, you will work with the marketing, sales, and operations teams to deliver an informative and seamless prospect experience.
Your Responsibilities:- Work with sales leaders to support the revenue team on account selection, coverage planning, and insight gathering to build relevant, prospect-centric campaigns across digital and traditional channels.
- In collaboration with marketing and a cross-functional team, you will lead the strategy and planning of the Fiix account-based marketing program. This program will span across all outbound efforts, including campaign briefing, development, and measurement.
- Partner with the in-house content team and third parties to grow relevant content and experiences as a means of promoting prospect engagement and education across common pain points, personas, and markets.
- Work with marketing operations for seamless deployment, tracking and measurement across all program activity.
- Build a reporting framework to measure marketing program influence on pipeline creation and ARR growth.
- Analyze data to identify sales opportunities and understand conversion metrics at each stage to improve program impact across all touchpoints to improve the prospect experience.
The Essentials - You Will Have:- Bachelor's Degree in relevant field.
- Legal authorization to work in Canada is required. We will not sponsor individuals for employment visas, now or in the future for this job opening.
The Preferred - You Might Also Have:- You have 8+ years of experience building ABM strategies and translate that into planning, and program measurement in a B2B software environment.
- You have worked alongside BDR, AM, content, and ops teams.
- You are a pro at implementing integrated/automated marketing campaigns, including nurture programs, across digital and traditional channels from the ground up.
- You are an analytical, data-driven marketer that understands how to mine for insights and translate them into contextual, value prospect experiences.
- You are a fanatic when it comes to implementing best practices for campaign intake and execution in partnership with a marketing operations team
- You know how to plan and track your spending to come in on budget.
- You have a project management style, with follow-through skills your teammates can always count on.
- You are familiar with all or most of our tech stack: SFDC, Pathfactory, Drift, Marketo, Outreach, and Prolifiq.
What We Offer:- Health Insurance including Medical and Dental
- Health Care Spending Account (HCSA - dependent on the plan chosen)
- Employee Assistance Program (EAP)
- Retirement plans
- Paid Time off
- Volunteering Time off
- Employer Savings Plan Matching (includes RRSP, TFSA, and EPSP)
- Employer Paid DC Pension
- Maternity and Parental Leave Top-Up
- Fitness Reimbursement Program
- Flexible Work Schedule where you will work with your manager to enjoy a work schedule that can be flexible with your personal life.
This position is part of a job family. Experience will be the determining factor for position level and compensation.
For this role, the Base Salary Compensation is from ($95,200 CAD - $119,000 CAD) with an annual target bonus of (5%) of base salary. Actual pay will be based on factors such as skills, knowledge, education, and experience.
This posting is for a newly created position within our organization.
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Rockwell Automation's hybrid policy aligns that employees are expected to work at a Rockwell location at least Mondays, Tuesdays, and Thursdays unless they have a business obligation out of the office.
