Location: Philadelphia, PA or Durham, NC. 2-3 days/week on-site expectation.

This position will support key promotional activities including, but not limited to, strategic and executional campaign evolution, segmentation optimization, field engagement and performance, omnichannel cocreation and execution, agency management and support of operational planning. This position will report to the HCP Marketing Director and will work in close partnership with the other brand team members and cross matrix teammates: Oncology Account Managers (sales team), global marketing, medical affairs, payer, insights and analytics team, and copy approval (PRT) to name a few. The role will work collaboratively across the U.S. Oncology Business Unit and will play a critical role in aligning the execution of our marketing plan with overall business unit objectives. This position will require outstanding leadership in many areas, notably including matrix coordination, field partnership and key external expert engagement. Key external HCP stakeholders include Hematologists, Medical Oncologists and working closely with the Customer Experience Sr. Manager.

Key responsibilities include some of the following:

• Define and drive the development of the HCP strategy and activities, ensuring alignment with overall brand strategic objectives.
• Partner with insights and omnichannel analytics teams to optimize marketing performance and analyze campaign effectiveness.
• Lead the review process across functional areas to ensure marketing materials meet legal, regulatory, and medical accuracy standards.
• Contribute to the annual operational planning process, shaping tactical plans and budgets to achieve brand objectives.
• Develop NPP brand strategies and marketing plans, leveraging insights to deliver on key tactics like websites, digital media, and innovative NPP approaches.
• Manage external partners to achieve brand goals, ensuring timely delivery of key marketing initiatives.
• Lead cross-functional teams to drive excellent execution, fostering collaboration towards shared goals.
• Work in an agile manner, adapting strategies based on changes in market conditions and business priorities.
• Oversee strategic resource allocation, tracking and adjusting to maximize business impact.
• Analyze internal and external data to identify gaps and growth opportunities.
• Define KPIs and targets to measure success and drive team performance.
• Manage multiple program budgets, timelines, and processes with strong business acumen.
• Handle partner agency relationships, workflows, and budgets to ensure successful delivery of initiatives.
• Assess market and customer needs, formulating recommendations for future marketing activities that provide high ROI and impact.
• Ensure compliance with GSK International Code of Pharmaceutical Marketing, confirming proper implementation across all activities.

Why You?

Basic Qualifications:

• Bachelor's degree
• 3+ years of pharmaceutical/biologic marketing experience
• Ability to travel up to 25% of the time, including some weekends

Preferred Qualifications:

Marketing experiences should result in demonstration of the following:

• Marketing experiences should result in demonstration of the following.
  
  • Possesses a firm understanding of core marketing principles including market analysis, consumer behavior, branding, positioning, and campaign management
  • Demonstrates proficiency in utilizing a variety of marketing tools and techniques such as digital marketing platforms, analytics tools, CRM systems, and content management systems
• More than two years experience in digital or non-personal promotion marketing
• Master's Degree (MBA)
• Oncology experience in marketing and/or sales.
• Product launch experience
• Core marketing experience, including strategy development and execution.
• Knowledge of the healthcare system, market environment, customer care, and competitors
• Excellent communication, negotiation and presentation skills for a wide variety of audiences
• Strong relationship building, problem solving, teamwork, analytical and written/verbal communication skills.
• Experience influencing without direct authority and working successfully with cross functional teams.
• Experience bringing promotional materials through legal, regulatory and medical review.
• Demonstrated ability to lead a cross-functional team
• Philadelphia FMC-based

#LI-GSK

Skills
Data to Insights, Digital Fluency, Marketing Campaign Planning, Marketing Measurement, Marketing Strategy Implementation, Omnichannel Marketing, Scientific Literacy

Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.