The OpportunityThe Leader, Marketing &Communications is responsible for developing and executing integrated marketing and external awareness strategies that strengthen Technical Safety BC's brand, increase engagement with the safety system, and support organizational priorities. The role leads multi-channel marketing campaigns, audience segmentation, organizational storytelling and marketing technology capabilities including HubSpot. As a people leader, this role builds a high-performing team focused on innovation, continuous improvement and measurable outcomes.
Status:Casual, Full-Time, Excluded (14 months)
Number of Positions:1
Pay Grade:Grade 19, ($98,500 - $147,800)
Location:Vancouver
Reports to: Director, Marketing, Client Enablement & Value Realization
As a Leader, Marketing, you will support:Marketing Strategy & Brand Leadership- Clearly identify and articulate the Technical Safety BC brand and value proposition.
- Lead development and execution of integrated marketing strategies supporting organizational priorities, regulatory initiatives, products and services.
- Oversee annual marketing planning and alignment of campaigns, resources, and investments.
- Establish audience segmentation, targeting, and positioning strategies.
- Apply market research, analytics, and audience insights to improve engagement and outcomes.
- Ensure brand standards are consistently applied across all touchpoints.
- Provide strategic marketing advice and consultation to leaders across the organization.
Marketing Channel & Campaign Management- Lead integrated campaigns across digital, email, web, social, partner and event channels.
- Develop channel strategies that maximize audience engagement.
- Manage paid advertising and content distribution activities.
- Monitor campaign performance and key performance indicators.
- Manage agencies, consultants, and vendors.
- Report on ROI, campaign effectiveness, and engagement trends.
External Communications- Lead external awareness and engagement strategies.
- Develop compelling stories that promote public awareness, organizational priorities and measurable outcomes.
- Oversee the strategy and delivery of corporate publications and events including the State of Safety, Annual Report, Three-YearBusiness Planand Core Connections.
- Overseeexternalcampaigns,reports and awareness programs.
- Translate complex technical and regulatory information into accessible communications.
- Ensure consistency of messaging across channels and campaigns.
- Manage organizational storytelling initiatives.
Marketing Technology Leadership- Own administration, optimization, and governance of HubSpot CRM and Marketing Hub.
- Lead HubSpot integration across marketing, digital and business processes.
- Lead client lifecycle marketing strategies and automated engagement journeys.
- Establish audience segmentation models and engagement frameworks.
- Partner withtheData Science and Business Intelligenceteam tocontinuouslyimprove reporting and analytics.
- Ensure CRM governance, data quality, and CASL compliance.
- Evaluate emerging marketing technologies and automation opportunities.
People & Team Leadership- Foster a culture of collaboration, innovation,accountabilityand continuous improvement.
- Establish priorities,allocateresourcesand provide the leadership, tools and support required for individuals and teamsto achieve departmental and organizationalobjectives.
- Build, develop and lead a high-performing team through effective recruitment, coaching, development, performancemanagementand succession planning.
- Hold employees accountable for results by setting clear expectations, providing regular feedback, recognizingachievementand addressing performance concernsin a timely manner.
- Develop and manage operating budgets, workforceplansand marketing investments.
- Interpret and apply the Collective Agreement and manage employee relations mattersin accordance withorganizational policies and practices.
Knowledge, Skills & Experience you have:- Degree in Marketing, Communications,Business Administration or related discipline.
- 7-10 years of progressively responsible experience including leadership experience.
- Demonstrated HubSpot CRM and Marketing Hub expertise including automation, segmentation and reporting.
- Experience developing integrated marketing strategies and campaigns.
- Experience developing client lifecycle marketing and customer journey strategies.
- Strong understanding of CRM management, marketing automation and analytics.
- Experience supporting organizational storytelling, executive thought leadership and stakeholder communications.
- Strong business and financial acumen.
- Exceptional written, verbal and presentation skills.
- Strong leadership, coaching and team development capabilities.
- Experience in a unionized environment is an asset.
- Understanding of regulated industries is an asset.
Beyond the role:- Community & Wellness - We recognize and respect each other's diverse needs. We strive to maintain a healthy culture of psychological safety, belonging, and space to prioritize healthy minds and well-being. This includes Wellness Wednesday (meeting free time), flexible paid holidays, a free subscription to the Calm app, and a flexible hybrid work environment focused on connections. Our teams also enjoy giving back to the community, and having fun, whether volunteering in the community, or running together on our Sun Run team. In 2024, Technical Safety BC supported BC Cancer Foundation, Aboriginal Coalition to End Homelessness, Crisis Centre BC, Quest Non-Profit Grocery Markets, A Loving Spoonful, and Greater Vancouver Foodbank.
- Learning & Development - We value giving and receiving feedback, as well as encouraging different ways for us to continuously learn as a company. This can be through lessons learned, wrap up sessions, one-on-one meetings, and team or individual courses, workshops, and conferences. In addition, we offer up to $1500 tuition aid per calendar year to support your education and learning goals.
Please apply online by
4:00pm, Friday, August 7th , 2026.To see a full list of our current opportunities or to learn more about working at Technical Safety BC, please visit our careers page.
We thank everyone who has applied to this opportunity. Applicants can check the status of their online applications by logging into their profile. Only those shortlisted for an interview will be contacted directly.
