VISIT FLORIDA is the state's official tourism marketing corporation. The not-for-profit organization is responsible for promoting Florida tourism to potential visitors both domestically and internationally. VISIT FLORIDA was created in 1996 as a public-private partnership and is funded by the Florida Legislature. The organization has a staff of approximately 135 employees and is headquartered in Tallahassee, Florida. VISIT FLORIDA's mission is to maximize the economic impact of Florida tourism while preserving the state's natural resources and cultural heritage.