Vimeo (/'v?mio?/) is a video-sharing website in which users can upload, share and view videos. It was the first video sharing site to support high-definition video (started in October 2007). Vimeo was founded in November 2004 by Jake Lodwick and Zach Klein. Vimeo was founded in November 2004 by Jake Lodwick and Zach Klein. The name Vimeo was created by Lodwick, as a play on the words video and me. Vimeo is also an anagram of the word movie. IAC purchased Vimeo in August 2006, as part of its acquisition of Connected Ventures. In January 2009, Dae Mellencamp joined IAC as general manager of Vimeo. She served as CEO until March 19, 2012, when Kerry Trainor joined Vimeo as CEO. As of December 2013[update], Vimeo attracts more than 100 million unique visitors per month and more than 22 million registered users. Fifteen percent of Vimeo’s traffic comes from mobile devices. As of February 2013, Vimeo accounted for 0.11% of all Internet bandwidth, following fellow video sharing sites YouTube and Facebook. The community of Vimeo includes indie filmmakers and their fans. The Vimeo community has adopted the name "Vimeans", meaning a member of the Vimeo community, usually one who is active and engaged with fellow users on a regular basis. The White House posts high-definition versions of its broadcasts to Vimeo. Vimeo has helped to offload traffic from Improv Everywheres servers after new pranks are announced, and continues to host most of their videos. Vimeo was also the original location of Noah Kalinas "everyday" video, a popular viral video.