Unybrands is a holding company that acquires and operates e-commerce businesses. The company was founded in 2020 by Eduardo Vilar, a former executive at SoftBank Group Corp. Unybrands aims to acquire and operate e-commerce businesses that sell niche products and have a proven track record of success. The company provides operational and financial support to its portfolio companies, allowing them to scale and grow. Unybrands is backed by investors including General Catalyst, Slow Ventures, and BoxGroup.